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Education
A primer on essential beauty topics, from talc contamination to biodegradability.
Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
Tutorials
Expert beauty advice to inform and inspire.
RHW Shortlist
A glimpse inside Rosie Huntington-Whiteley's world.

Latest Articles

A primer on essential beauty topics, from talc contamination to biodegradability.
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
Expert beauty advice to inform and inspire.
A glimpse inside Rosie Huntington-Whiteley's world.

Latest Articles

education

How to Achieve the Perfect Blurred Lip

By Rose inc.

How to Achieve the Perfect Blurred Lip

Tembe Denton-Hurst on Her New Book & What Juneteenth Means to Her

profile

Tembe Denton-Hurst on Her New Book & What Juneteenth Means ...

By Akili king

tutorials

The Secret to Layering Tinted Serum and Concealer Flawlessly

By Jessica estrada

The Secret to Layering Tinted Serum and Concealer Flawlessly

Every Item Our Staffers Are Gifting This Holiday Season

rhw-shortlist

Every Item Our Staffers Are Gifting This Holiday Season

By Rose inc.

education

How to Achieve the Perfect Blurred Lip

By Rose Inc.

profile

Tembe Denton-Hurst on Her New Book & What Juneteenth Means ...

By Akili King

tutorials

The Secret to Layering Tinted Serum and Concealer Flawlessly

By Courtney Higgs

rhw-shortlist

Every Item Our Staffers Are Gifting This Holiday Season

By Rose Inc.

Education

See all Education

A primer on essential beauty topics, from talc contamination to biodegradability.

How to Achieve the Perfect Blurred Lip

How to Achieve the Perfect Blurred Lip

By Rose inc.

How to Wear the New Lip Cream Shades

education

How to Wear the New Lip Cream Shades

Three makeup artists dream up a series of looks using their favorite Rose Inc lip, eye and cheek ...

Crystal Greene’s Top Tips For a Successful Facial Massage

education

Crystal Greene’s Top Tips For a Successful Facial Massage

The esthetician breaks down her signature techniques for de-puffing the eyes, sculpting the cheek...

Ask Mimi: What Does Epidermal Growth Factor Mean?

education

Ask Mimi: What Does Epidermal Growth Factor Mean?

Rose Inc’s VP of New Product Development shares the secret behind our new pillowy-soft Lip Treatm...

Everything You Need to Know About Exfoliating Your Body

education

Everything You Need to Know About Exfoliating Your Body

How to slough and soften your skin from head to toe with an exfoliation routine.

How To Heal Chapped Lips Overnight

education

How To Heal Chapped Lips Overnight

Kiss dry, chapped lips goodbye overnight with these expert-backed solutions

6 Can't-Miss Eyebrow Tips From a Top NYC Artist

education

6 Can't-Miss Eyebrow Tips From a Top NYC Artist

6 summer brow tips from celebrity brow and lash artist Jasmine Imani

How to Hydrate Lips Like a Skincare Pro

education

How to Hydrate Lips Like a Skincare Pro

A dermatologist’s tips to help you achieve the softest, smoothest and most supple lips.

The Rose Inc Team Talks Sustainable Packaging and Earth-Friendly Practices

education

The Rose Inc Team Talks Sustainable Packaging and Earth-Friendly Practices

Rose Inc’s Packaging Development Director and Senior Manager discuss the brand’s environmentally ...

Profile

See all Profile

Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.

Tembe Denton-Hurst on Her New Book & What Juneteenth Means to Her

Tembe Denton-Hurst on Her New Book & What Juneteenth Means ...

By Akili king

The Secret Behind The Glowing Makeup At Rose Inc’s Summer Shoot

profile

The Secret Behind The Glowing Makeup At Rose Inc’s Summer Shoot

Makeup artist Bea Sweet breaks down the fresh summer makeup look.

How Dancer-Model Camri Hewie Expresses Style and Creativity

profile

How Dancer-Model Camri Hewie Expresses Style and Creativity

The multi hyphenate artist on confidence, mental health and putting beautiful energy into the world.

A Day In the Life of Sarah Oh, Rose Inc's Social Content Coordinator

profile

A Day In the Life of Sarah Oh, Rose Inc's Social Content Coordinator

The TikTok professional gives a behind-the-scenes look into how she stays motivated, inspired and...

Thais Aquino Talks ‘Soul Portraits’ and Self-Care

profile

Thais Aquino Talks ‘Soul Portraits’ and Self-Care

The Brazilian creative on the transformative power of photography and defining beauty as ‘the abi...

Mariah Leonard on Finding Her Confidence Through ‘Being in the Moment’

profile

Mariah Leonard on Finding Her Confidence Through ‘Being in the Moment’

Photographer and beauty expert Mariah Leonard opens up about her career journey, following her dr...

Girl Rising, an education non-profit for girls, fellow Nidhi Shukla and Lauren Ritchie.

profile

Dynamic Duo: A Candid Conversation Between Two Nonprofit Trailblazers

Girl Rising changes the lives of girls through the work of women like Nidhi Shukla and Lauren Rit...

Soccer Gold Medalist Ashley Lawrence on the Ever-Evolving Nature of Confidence

profile

Soccer Gold Medalist Ashley Lawrence on the Ever-Evolving Nature of Confidence

The Canadian National Team player opens up about her sports journey, beauty regimen and the impor...

Amsterdam’s Carmen Maria Atiyah de Baets on Creating a Sense of Calm In Her Life

profile

Amsterdam’s Carmen Maria Atiyah de Baets on Creating a Sense of Calm In Her Life

The hospitality maven opens up about all things motherhood, interior design, self-care rituals an...

Tutorials

See all Tutorials

Expert beauty advice to inform and inspire.

The Secret to Layering Tinted Serum and Concealer Flawlessly

The Secret to Layering Tinted Serum and Concealer Flawlessly

By Jessica estrada

How to Choose Complementary Blush and Lipstick Colors for Any Mood

tutorials

How to Choose Complementary Blush and Lipstick Colors for Any Mood

Find the perfect Satin Lip Color and Cream Blush pairing to create your look

How to Strategically Use Bronzer on the Body

tutorials

How to Strategically Use Bronzer on the Body

Get a summer glow all year long, sans UV rays

How to Highlight Your Body with Everyday Cream Highlighter

tutorials

How to Highlight Your Body with Everyday Cream Highlighter

Look luminous all over

4 Inspiring Holiday Makeup Looks for Every Event on Your Calendar

tutorials

4 Inspiring Holiday Makeup Looks for Every Event on Your Calendar

Fresh looks to try all season

Your Foolproof Step-by-Step Body Care Routine for Smoother Skin

tutorials

Your Foolproof Step-by-Step Body Care Routine for Smoother Skin

Strut your slough

Pro Tips for Keeping Your Eyelashes Curled

tutorials

Pro Tips for Keeping Your Eyelashes Curled

Lift that lasts

A Makeup Artist’s Guide to Curling Your Eyelashes

tutorials

A Makeup Artist’s Guide to Curling Your Eyelashes

An expert’s tips on dialing up the lash drama

Watch Anete Salinieka Create an Elevated Everyday Makeup Look Perfect for Fall

tutorials

Watch Anete Salinieka Create an Elevated Everyday Makeup Look Perfect for Fall

Our Artist in Residency demonstrates your new go-to look

RHW Shortlist

See all Rhw shortlist

A glimpse inside Rosie Huntington-Whiteley's world.

Every Item Our Staffers Are Gifting This Holiday Season

Every Item Our Staffers Are Gifting This Holiday Season

By Rose inc.

Go Inside Rose Inc’s NYFW Dinner with Harper’s Bazaar

rhw-shortlist

Go Inside Rose Inc’s NYFW Dinner with Harper’s Bazaar

A peek inside the soirée

Rosie’s Favorite Lipstick Shades for Day & Night

rhw-shortlist

Rosie’s Favorite Lipstick Shades for Day & Night

RHW is no stranger to the power of lipstick. Here, our founder shares her favorite shades of Sati...

The Rose Lip: RHW’s Go-To Shade of the Season

rhw-shortlist

The Rose Lip: RHW’s Go-To Shade of the Season

Learn all about the lip product the Rose Inc community has been buzzing about for months.

A Special Announcement from Rosie

rhw-shortlist

A Special Announcement from Rosie

Welcome to the new Rose Inc.

In My Bathroom: Rosie’s Favorite Hair Products

rhw-shortlist

In My Bathroom: Rosie’s Favorite Hair Products

RHW is sharing all the powerful products she uses to keep her hair and scalp healthy.

In My Bathroom: An Insider’s Look At Rose Inc. x La Bouche Rouge

rhw-shortlist

In My Bathroom: An Insider’s Look At Rose Inc. x La Bouche Rouge

In My Bathroom: Rosie’s Top 5 Lip Colors

rhw-shortlist

In My Bathroom: Rosie’s Top 5 Lip Colors

RHW shares the nude, red, and burgundy lip colors she’s loving now.

In My Bathroom: Rosie’s Go-To Winter Body-Care Routine

rhw-shortlist

In My Bathroom: Rosie’s Go-To Winter Body-Care Routine

RHW shares her favorite cold-weather body serum, brush, oil, and more.