Rose Inc eye makeup and skincare is vegan, cruelty-free and sustainable – from our clear eyebrow gel shaping to our brightening eye cream. Rose Inc Eye Revival Brightening Eye Cream brightens dark undereye circles and can be used as moisturizer or makeup primer. For a brow grooming gel with a natural finish, Rose Inc Brow Renew Enriched Clear Shaping Gel and Brow Renew Enriched Tinted Shaping Gel have a soft hold that sets brows in place all day. Together, these Rose Inc eye makeup and skincare formulas are clean beauty essentials for an effortless and effective routine. Rose Inc is a clean beauty brand founded by Rosie Huntington-Whiteley that unites efficacy and ethics in non-comedogenic skincare and makeup.