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FREE WEEKEND AWAY SET
WITH $65+ PURCHASE

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Clean beauty powered by science.

High-performance color and skincare by Rosie Huntington-Whiteley.

SHOP FEATURED PRODUCTS

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Blush Divine Radiant Lip & Cheek Color
290 reviews
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Blush Divine Radiant Lip &

A hydrating cream that brightens and blurs with a radiant...

Foxglove

Warm terracotta

$30

Blush Divine Radiant Lip & Cheek Color

Brightening, blurring and refillable.

$30
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Rose Inc Concealer Bottle
500 reviews
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Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

Brightening, blurring and nourishing.

$30
Skin Toner Vial
222 reviews
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Skin Resolution Clarifying Toner

An alcohol-free daily toner that purifies, exfoliates and brightens to...

$32

Skin Resolution Clarifying Toner

Purifying, brightening and exfoliating.

$32
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Satin Lip Color Rich Refillable Lipstick
398 reviews
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Satin Lip Color Rich Refillable

Creamy lipstick that plumps the lips while drenching delicate skin...

Demure

Cool blush

$28

Satin Lip Color Rich Refillable Lipstick

Line-Blurring, Plumping and Softening

$28
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Skin Enhance Luminous Tinted Serum
159 reviews
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Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

140

Very Deep Skin Tone/Red Undertone

$49

Skin Enhance Luminous Tinted Serum

Illuminating, Protecting and Non-Comedogenic

$49
Eye Revival Brightening Eye Cream
201 reviews
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Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

$54

Eye Revival Brightening Eye Cream

Brightening, depuffing and hydrating.

$54
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Lip Sculpt Amplifying Lip Color
26 reviews
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Lip Sculpt Amplifying Lip Color

An enriched longwearing lip crayon that delivers saturated matte color...

Beams

Plum

$26

Lip Sculpt Amplifying Lip Color

Smoothing, plumping and conditioning.

$26
Radiant Reveal Brightening Serum
224 reviews
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Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

$72

Radiant Reveal Brightening Serum

Hydrating, illuminating and non-comedogenic.

$72
Hydration Replenish Microencapsulated Moisturizer
202 reviews
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Hydration Replenish Microencapsulated Moisturizer

A next-generation moisturizer that delivers a burst of intense hydration.

$68

Hydration Replenish Microencapsulated Moisturizer

Brightening , Firming and Balancing

$68

SHOP SETS Shop All

Off Duty Set
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Off Duty Set

Casual, cool and radiant color.
$194 $126
The Modern Essentials Gift Set
60 reviews
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The Modern Essentials Gift Set

Three daily makeup must-haves for smooth, hydrated and luminous skin.

Quartz

Rose

$68 $35

The Modern Essentials Gift Set

Hydrating, sculpting and conditioning

$68 $35
Rose Inc Wardrobe I
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Rose Inc Wardrobe I

The premier skincare and color collection
$216 $155
Microencapsulation Set
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Microencapsulation Set

Hydrating, plumping and Illuminating

$102 $80
Satin Lip Set
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Satin Lip Set

Two beautiful, skin-loving lipsticks.
$46 $36
Spring Lip Edit Limited Edition Set
5 reviews
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Spring Lip Edit Limited Edition

Creamy lipstick that plumps the lips while drenching delicate...

$67 $42

Spring Lip Edit Limited Edition Set

Line-Blurring, Plumping and Softening

$67 $42
The Brush Suite
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The Brush Suite

Custom tools for everyday ease.
$122 $90
Minimalist Makeup Set
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Minimalist Makeup Set

Multi-use products for radiant coverage.
$106 $95
Illuminating & Plumping Complexion Duo
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Illuminating & Plumping Complexion Duo

Sheer, seamless coverage

$81 $59

BEAUTY IN BEING Learn more

Rose Inc unites efficacy and ethics to create extraordinary, supernatural, ecological beauty.

Extra/Ordinary

Effortless and effective

Eco/Logical

Clean and clinically proven

Super/Natural

Sensual and sustainable

THE RHW SHORTLIST See all

A glimpse inside Rosie Huntington-Whiteley's world.

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Sample: Blush Divine Radiant Lip & Cheek Shade Card

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Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

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Sample: Radiant Reveal Brightening Serum Sachet

Recommended

Find My Shade
500 reviews
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LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

$30