30% off sitewide (excluding sets)Shop now The Holiday Gift GuideShop now Choose your gift with $75 ordersShop now Free standard shipping on all US ordersShop all
0
< Skincare
< Makeup
< Editorial
Shop Read Explore

BLACK FRIDAY EVENT

30% OFF SITEWIDE

*Sets excluded

Shop Now
BLACK FRIDAY EVENT

30% OFF SITEWIDE

*Sets excluded

Shop Now
Choose your free gift set when you spend $75 or more.

COMPLIMENTARY WITH $75 ORDERS

Choose from three exclusive sets to give or keep.

Shop Now

FEATURED PRODUCTS

Try It On
Satin & Shimmer Duet Eyeshadow
156 reviews
Close Product details

Satin & Shimmer Duet Eyeshadow

A pair of pigment-rich eyeshadows that visibly smooth delicate skin.

Satin Copper/Copper Shimmer

$30

Satin & Shimmer Duet Eyeshadow

Pigment-rich, lustrous and versatile

$30
Rose Inc Fan Eyeshadow Brush
32 reviews
Close Product details

Number 7 Fan Eyeshadow Brush

A petite, flexible fan brush designed to effortlessly sweep shimmer...

$26

Number 7 Fan Eyeshadow Brush

Diffusing, flexible and vegan

$26
Image of the Ultra-Black Lash Lift Serum Mascara tube and wand
111 reviews
Close Product details

Ultra-Black Lash Lift Serum Mascara

A rich, glossy mascara that lengthens, lifts and fortifies lashes.

$28

Ultra-Black Lash Lift Serum Mascara

Lifting, lengthening and fortifying

$28
Try It On
Open jar of Solar Infusion Soft-Focus Cream Bronzer in shade Capri
160 reviews
Close Product details

Solar Infusion Soft-Focus Cream Bronzer

A mistake-proof bronzer that instantly warms the complexion while blurring...

Capri

Deep

$36

Solar Infusion Soft-Focus Cream Bronzer

Smoothing, antioxidant-rich and non-comedogenic

$36
Rose Inc Number 5 Bronzer Brush
3 reviews
Close Product details

Number 5 Bronzer Brush

A dual-fiber brush designed for buffing and stippling cream bronzer...

$28

Number 5 Bronzer Brush

Buffing, seamless and vegan

$28
Find My Shade
Rose Inc Concealer Bottle
555 reviews
Close Product details

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

Brightening, blurring and nourishing

$30
Rose Inc Concealer Brush
27 reviews
Close Product details

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

$26

Number 1 Concealer Brush

Precise, effortless and vegan

$26
Try It On
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact
365 reviews
Close Product details

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

$30

Cream Blush Refillable Cheek & Lip Color

Brightening, blurring and refillable

$30

Clean beauty powered by science.

High-performance color and skincare by Rosie Huntington-Whiteley.

SHOP SETS Shop All

Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick
2 reviews
Close Product details

The Satin Lip Trio

Two mini versions of our bestselling shades and one limited...

$36 $20

The Satin Lip Trio

Three lipsticks in clutch-friendly sizes

$36 $20
Rose Inc. online exclusive set including the Satin Lipstick, Ultra Black Lash Lift Mascara, Softlight Concealer and a Mini makeup mirror.
Quick Shop

Holiday Color Favorites

Best-selling makeup for vibrant looks

$93 $56
Image of the Radiant Color Edit which includes a Hydrating Cream Highlighter, Satin Lip Color Rich Refillable Lipstick and Cream Blush Refillable Lip & Cheek Color, and Vegan Leather Compact Pouch
Close Product details

The Radiant Color Edit

High-performance makeup infused with skincare.

$95 $57

The Radiant Color Edit

Clean, luminous makeup

$95 $57
Image of the Brightening Essentials Set which includes the Eye Revival Brightening Eye Cream, Travel Size Radiant Reveal Brightening Serum, Travel Size Hydration Replenish Moisturizer and Rose Inc. Spa Headband.
5 reviews
Close Product details

The Brightening Essentials Gift Set

Reveal visibly radiant skin without clogging pores.

$114 $66

The Brightening Essentials Gift Set

Renew and hydrate the complexion

$114 $66
The Brilliant Color & Skincare Edit
Close Product details

The Brilliant Color & Skincare

An ideal set for high-impact eyes and radiant skin.

$103 $52

The Brilliant Color & Skincare Edit

High-impact eyes and radiant skin

$103 $52
The Complexion Brush gift featuring 4 brushes and a Signature Makeup brush case.
Close Product details

The Complexion Brush Gift Set

Four bestselling Rose Inc makeup brushes and a custom travel...

$130 $84

The Complexion Brush Gift Set

Diffuse, blend and contour

$130 $84
Image of the Eye Collection Set which includes the Satin Eyeshadow Duet, Travel Size Ultra Black Lash Lift Serum Mascara and Number 7 Eyeshadow Fan Brush
Quick Shop

Eye Collection Set

Pigment-rich color and a mistake-proof tool
$73 $58
The best-selling Rose Inc Skin Enhance Tinted Serum paired with the Number 3 Foundation Brush for a great value. Choose your own shade online only at Rose Inc.
Quick Shop

Illuminating & Plumping Complexion Duo

Sheer, seamless coverage

$81 $59
Rose Inc online only exclusive value set featuring the Solar Radiance Highlighter, Solar Infusion Bronzer and the Cream Blush. The easiest way to a natural-looking radiance.
Quick Shop

Hydrating Illumination Set

Moisture-infused color to brighten the entire face

$96 $72
Image of the Must Have Makeup Set which includes the Satin Lipstick, Cream Blush, and Ultra Lift Mascara
Quick Shop

Must-Have Makeup Set

Rosie’s favorite skincare-infused color essentials

$86 $68

Community

Snap, share and inspire by tagging @roseinc #roseinc.

ABOUT US Learn more

Rose Inc unites efficacy and ethics in all we do.

PERFORMANCE

INGREDIENTS

SUSTAINABILITY

THE RHW SHORTLIST See all

A glimpse inside Rosie Huntington-Whiteley's world.

Your Bag 0

Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Your Free Gift

Select 1 free gift

Add items to your bag to unlock this gift.

Lash & Lip Set - Free

Satin Lipstick in Enigmatic, Travel Mascara and Creaseless Hairclips

Value: $45

Add items to your bag to unlock this gift.

Purifying Travel Set - Free

Travel Cleanser, Moisturizer and Toner, and Reusable Cotton Rounds.

Value: $55

Add items to your bag to unlock this gift.

Highlight Set - Free

Cream Highlighter Refill in Brilliant, Number 6 Highlighter Brush and Vegan Pouch

Value: $49

Choose Free Samples

Select 2 free samples

Sample: Skin Enhance Luminous Tinted Serum
Add Sample

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Sample: Eye Revival Brightening Eye Cream Sachet
Add Sample