- Smooth across lips. Apply more to build color and intensity if desired.
- "I wanted a high-pigment lip color that was also going to be incredibly moisturizing. Something that was long-wearing and has a matte finish, but is also really, really hydrating."
- "I like to start off on the bottom lip, and you can see right away how pigmented this is. And then I just push my lips together and perfect the upper lip."
- "I always like to take a finger and just push it into the lips."