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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Cooling Spheres Facial Massager Duo
Two cooling facial massagers that support lymphatic drainage to visibly...
Current price: $60
Cooling Spheres Facial Massager Duo
Depuffing, calming and brightening
Current price:
$60
Solar Infusion Soft-Focus Cream Bronzer
A mistake-proof bronzer that instantly warms the complexion while blurring...
Capri
Deep
Seychelles
Medium-deep
Kauai
Medium
Parrot Cay
Light
Capri
Deep
Current price: $36
Solar Infusion Soft-Focus Cream Bronzer
Smoothing, antioxidant-rich and non-comedogenic
Current price:
$36
Lip Cream Weightless Matte Color
A whipped, cashmere-soft cream that delivers buildable opaque color with...
Count the Ways
Beige pink
Kiss and Part
Blush pink
Ever Loved
Melon pink
Of Stars
Cool pink
Dreamed You
Warm rose
A Glimpse
Cool mauve
Two Were One
Rose brown
Love Beckons
Wine red
Then I Knew
Plum berry
Their Union
Vivid pink
Mortal Flame
Fiery red
Count the Ways
Beige pink
Current price: $28
Lip Cream Weightless Matte Color
Diffused, smoothing, and pigment-rich
Current price:
$28
Solar Radiance Hydrating Cream Highlighter
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Current price: $32
Solar Radiance Hydrating Cream Highlighter
Illuminating, smoothing and non-comedogenic
Current price:
$32
Lip Sculpt Amplifying Lip Color
An enriched longwearing lip crayon that delivers saturated matte color...
Beams
Plum
Quartz
Rose
Abstraction
Smoky peach
Sixteen
Deep berry
Beams
Plum
Original price:
$18Current price: $9
Lip Sculpt Amplifying Lip Color
Smoothing, plumping and conditioning
Original price:
$18Current price:
$9
Lip Treatment Hydrating Lip Balm
An intensely hydrating treatment that restores pillowy bounce to lips.
Current price: $22
Lip Treatment Hydrating Lip Balm
Plush, conditioning and replenishing
Current price:
$22
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$18Current price: $18
Cream Blush Refillable Cheek & Lip Color Refill
Brightening, blurring and refillable
Current price:
$18
Satin & Shimmer Duet Eyeshadow
A pair of pigment-rich eyeshadows that visibly smooth delicate skin.
Satin Copper/Copper Shimmer
Satin Cocoa/White Gold Shimmer
Satin Plum/Lavender Shimmer
Satin Olive/Khaki Shimmer
Satin Copper/Copper Shimmer
Current price: $32
Satin & Shimmer Duet Eyeshadow
Pigment-rich, lustrous and versatile
Current price:
$32
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Original price:
$28Current price: $19
Satin Lip Color Rich Refillable Lipstick
Line-blurring, plumping and softening
Original price:
$28Current price:
$19
Number 3 Foundation Brush
An angled brush designed for control and seamless blending along...
Current price: $32
Number 3 Foundation Brush
Blending, diffusing and vegan
Current price:
$32
Radiant Reveal Brightening Serum
A powerful hydrating serum that instantly brightens the complexion with...
Original price:
$74Current price: $74
Radiant Reveal Brightening Serum
Hydrating, illuminating and non-comedogenic
Current price:
$74
Solar Power Luminous SPF 30
A non-comedogenic, daily sunscreen with the benefits of a brightening...
Original price:
$46Current price: $46
Solar Power Luminous SPF 30 Serum
Protective, no white cast, and non-comedogenic
Current price:
$46
Ultra-Black Lash Lift Serum Mascara
A rich, glossy mascara that lengthens, lifts and fortifies lashes.
Ultra-Black Lash Lift Serum Mascara
Lifting, lengthening and fortifying
Current price:
$28
Brow Renew Enriched Clear Shaping
A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.
Current price: $26
Brow Renew Enriched Clear Shaping Gel
Volumizing, grooming and conditioning
Current price:
$26
Hydration Replenish Microencapsulated Moisturizer
A next-generation moisturizer that delivers a burst of intense hydration.
Current price: $70
Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Current price:
$70
Rose Inc bestsellers feature clean makeup formulas including our microencapsulated tinted serum Skin Enhance Luminous Tinted Serum. Skin Enhance Luminous Tinted Serum delivers sheer coverage making it one of the best skin tints for all skin types. For fuller coverage, layer with Softlight Luminous Hydrating Concealer, one of the best concealers for dark undereye circles. Its creamy formula hydrates as it brightens to prevent any caking or creasing. Create a smooth canvas with Softlight Skin-Smoothing Liquid Foundation, a medium-buildable, weightless foundation powered by skincare. This oil-controlling, hydrating formula is one of the best foundations for all skin types because it's bioengineered to adapt to skin types and concerns. The best foundations minimize the look of redness and pores while delivering a smooth, seamless finish — and this semi-matte foundation does just that.Before applying complexion products, prep the skin with Rose Inc bestseller Eye Revival Brightening Eye Cream to diminish the look of dark undereye circles and reduce eye puffiness. Follow with bestselling moisturizer Hydration Replenish Microencapsulated Moisturizer, a microencapsulated gel moisturizer with a lightweight feel. Effortlessly add radiance with another Rose Inc bestseller, Cream Blush Refillable Cheek & Lip Color. This skincare-infused, multipurpose cream blush and lip color delivers saturated color that lasts. Easily add drama with Rose Inc Eyelash Curler, the best eyelash curler for hard-to-reach lashes, and squalane-infused Ultra-Black Lash Lift Serum Mascara to lift, lengthen and fortify lashes. Choose from four color duos of Satin & Shimmer Duet Eyeshadows to create versatile multidimensional looks — from a sheer wash of color to a shimmery smoky eye. Polish the look with Rose Inc bestseller Satin Lip Color Rich Refillable Lipstick, a plumping lipstick that visibly blurs lines while moisturizing the lips, available in 10 neutral hues.
