Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more
Rose Inc Concealer Bottle

Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

LX 200

Very Deep Skin Tone, Neutral Undertone

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LX 200 Very Deep Skin Tone, Neutral Undertone
LX 190 Very Deep Skin Tone, Cool Red Undertone
LX 180 Deep Skin Tone, Warm Neutral Undertone
LX 170 Deep Skin Tone, Golden Undertone
LX 160 Deep Skin Tone, Red Undertone
LX 150 Deep Skin Tone, Neutral Undertone
LX 140 Medium/Deep Skin Tone, Neutral Undertone
LX 130 Medium/Deep Skin Tone, Warm Golden Undertone
LX 120 Medium/Deep Skin Tone, Pink Undertone
LX 110 Medium/Deep Skin Tone, Golden Undertone
LX 100 Medium/Deep Skin Tone, Peach Undertone
LX 090 Medium Skin Tone, Olive Undertone
LX 080 Medium Skin Tone, Pink Undertone
LX 070 Medium Skin Tone, Golden Undertone
LX 060 Medium Skin Tone, Peach Undertone
LX 050 Light/Medium Skin Tone, Neutral Undertone
LX 040 Light/Medium Skin Tone, Golden Neutral Undertone
LX 030 Light Skin Tone, Pink Undertone
LX 020 Light Skin Tone, Peach Undertone
LX 010 Fair Skin Tone, Neutral Undertone


Extra/Ordinary Results


Ideal for dull skin, dark circles, and discoloration.

A does-it-all concealer that brightens, blurs and contours while nourishing the skin. This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows. Enriched with hydrating squalane, protective vitamin E and color-corrective botanicals, it delivers comfortable wear with buildable coverage.


Lab-tested Results


  • Moisturizes up to 24 hours*
  • 80% of users saw a decrease in complexion redness after 30 days**
  • 90% noticed an immediate smoothing effect after application**
  • 100% say it concealers target areas**

 
* Based on a 24-hour clinical instrument study of 33 people, ages 18-66, after 8-, 12- and 24 hours after single application.  

 ** Based on a 30 day consumer use study of 32 people, between the ages of 21-65 years, immediately after, 8 hours after, 12 hours and 30 days after application. 


Benefits


  • Medium, buildable coverage
  • Rich with nourishing ingredients
  • Longwearing, buildable formula
  • Light, creamy texture
  • Won't crease or cake
  • Glides onto skin for seamless blending
  • Doe-foot applicator allows for precise application
  • Non-comedogenic: Free of pore-clogging ingredients

Eco/Logical Ingredients


Clean and clinically proven

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

Squalane

Pure, sustainable and 100% plant-derived moisturizer that adds weightless hydration

Vitamin E

Powerful antioxidant that nourishes and protects skin

Hyaluronic Acid

Smooths imperfections


"I’VE BEEN ABLE TO CUT FOUNDATION FROM MY DAILY MAKEUP ROUTINE."

ROSIE HUNTINGTON-WHITELEY

Usage and Tutorials


  • Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
  • "I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."
  • "I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."
  • "I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.

"I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."

"I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."

"I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

It really is blendable, easy to apply and easy to wear throughout the day.


Super/Natural Sustainability



CAP

50% post-consumer recycled plastic cap

BOTTLE

20% post-industrial recycled plastic bottle

BOX

Recycled carton made from FSC-certified paper and hemp

HOW TO RECYCLE

•Remove wiper from inside bottle with tweezers or scissors and discard with cap and doe foot

•Clean any remaining product from the bottle

•Place bottle, box and insert in recyling bin

REDUCE

• No added weights

• No unnecessary plastic or glass

• Caps and boxes will not be made any larger than necessary

REIMAGINE

• Simple designs made from thoughtful materials

• Reusable or refillable packaging

• All paperboard is FSC-certified

• Packaging uses at least 25% post-consumer recycled material


Reviews & Questions

462 reviews

Customer Reviews
4.7 Based on 462 Reviews
5 ★
81% 
374
4 ★
13% 
62
3 ★
5% 
22
2 ★
1% 
3
1 ★
0% 
1
Customer Photos
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Filter Reviews:
  • concealer
  • Rose Inc
  • skin
  • coverage
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  • dark circles
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  • review
20 January 2022
DT
Destiny T.
United States United States
  • What is your skin type? Dry
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 18-24
  • What is your skin tone? Medium

Best Concealer I Have Ever Used!

It goes on like butter. It is so smooth and doesn’t crease throughout wear. It blends beautifully and the color is perfect. It has buildable coverage and it doesn’t feel heavy at all. It’s absolutely spectacular! I have tried many expensive concealers and none of them have been able to give me the results that this one has. I am amazed and will definitely re-purchase once I run out of this one. This one is a keeper!

19 January 2022
PH
Patricia H.
United States United States

Sheer perfection!

Lots of product for the money. Will last forever and the two shades I chose are perfect.

19 January 2022
KK
katelyn k.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Age prevention
  • How old are you? 25-34
  • What is your skin tone? Medium

a little goes a long way

love how well this formula sinks into my skin. i need very little to get good coverage, and the color match photo software recognized my skin tone quite well. love that it is fairly undetectable on my skin.

18 January 2022
C
Casie
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 35-44
  • What is your skin tone? Light

Beautiful coverage!

I like the concealer and the color match online was perfect for me. This has crazy coverage and was definitely more than expected. I use it as a spot application on areas that I need coverage because I do not prefer full foundation. It is great for this! The reason for 4 stars instead of 5 is that it was a bit hard for me to figure out how much to use and the best way to apply it. It can look cakey and unnatural if you use too much. You only need a small dot on each area of your face. In my experience less is more and use a brush for the best finish. It will last a long time since you need very little. Can’t wait to try other products from Rose Inc.

11 January 2022
CH
Chloe H.
Australia Australia
  • Skin type Combination
  • Top concern Blemishes
  • Age 35-44
  • Skin tone Light

Please don’t stop making this!

This concealer is a dream! I use LX50 and it sits perfectly on top of my spf (I don’t need foundation) this blends easily into my skin the finish is flawless, glowy and healthy skin. It’s magic. I will now order back ups I can’t not be without it. Please don’t stop making this formula. It’s perfect.

07 January 2022
AP
Anna P.
Poland Poland
  • What is your skin type? Normal
  • What skin issue concerns you most? Blemishes
  • How old are you? 25-34
  • What is your skin tone? Light

I'm still waiting for my concealer

I hope that my concealer will arrive soon - I'm waiting for this product till the 10th December. That's awful.

22 December 2021
VS
Vanessa S.
Panama Panama
  • Skin type Combination
  • Top concern Blemishes
  • Age 18-24
  • Skin tone Medium

A MUST HAVE

I have personally tried this product a couple of times now and I can sincerely recommend it with my eyes closed — this not something I usually say as it is very hard for me to add something to my staple/must haves

21 December 2021
J
Julia
United States United States
  • Skin type Sensitive
  • Top concern Blemishes
  • Age 18-24
  • Skin tone Light

Phenomenal. Will only be using this forever!

Obsessed. Looks like I’m using the Paris filter on my skin. Non comedogenic is essential for me and I would usually only use the Clinique acne solutions because no one comes out with non comedogenic so when Rosie finally did I was so happy. Will use this forever and recommend this for everyone! Looks like my actual skin but so flawless. I hate the look of coverup but this looks like your skin with no flaws. GET IT!

19 December 2021
JC
Janet C.
United Kingdom United Kingdom
  • What is your skin type? Combination
  • What skin issue concerns you most? Fine lines and wrinkles
  • How old are you? 45-54
  • What is your skin tone? Light

Great new beauty brand

So happy with this concealer, you need to smallest amount, it covers blends and does the most perfect job with those pesky dark circles

17 December 2021
AG
Annalara G.
Australia Australia
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 35-44
  • What is your skin tone? Medium

Glowy. A little goes a long way

One of the best concealers I’ve ever used. A little goes a long way. You can build this up or sheer it out depending on the coverage you want. Can also be used as a foundation. Leaves a beautiful radiant glow on the skin and doesn’t settle into fine lines

16 December 2021
J
Jessica
United States United States

LOVE

The best concealer ever. I use it as foundation too.

16 December 2021
FD
Fran D.
United States United States
  • What is your skin type? Normal
  • What skin issue concerns you most? Fine lines and wrinkles
  • How old are you? 55
  • What is your skin tone? Light

Hydrating concealer

Does not seem to be much in the container-very dry on the sides. I like it a lot but seems to be an old product. Don’t think it will last as long as my tart concealer

16 December 2021
M
Maria
United States United States
  • Skin type Dry
  • Top concern Blemishes
  • Age 18-24
  • Skin tone Medium

Great customer service

First I must say that Rose Inc has great customer service, when reaching out to them I had a rep quickly respond and replace my product free of charge. When looking for a foundation/concealer I was looking for something silicone free as well as minimal oils due to being acne prone. This product seemed to have checked all my boxes. My biggest complain would be the shade range, I took the quiz and bought the recommendation but when I received the shade it was too pink, after getting a replacement the shade was too orange, not so much “olive” as it claimed. It is also very thick so if you plan on using it as foundation make sure your skin is well prepped and hydrated or else it might cake. Besides that I have enjoyed using it and have been mixing the two shades I have

15 December 2021
ER
Emily R.
United States United States
  • What is your skin type? Normal
  • What skin issue concerns you most? Blemishes
  • How old are you? 25-34
  • What is your skin tone? Light

Great formula, wrong color

I picked a color that's too light for me, but I love the undertones! The lightest shade is so neutral and perfect, but is too brightening for what I like. The formula is very high coverage, but sheers out beautifully for the ultimate flexible coverage. Overall, happy enough to try a different shade when I'm finished with my current favorite concealer.

14 December 2021
PA
Perri A.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 25-34
  • What is your skin tone? Light

Just ok

The coverage is amazing, lasts pretty well, the shade is pale enough for my NC10 skin but it just looks ok on my skin.

14 December 2021
LH
Leah H.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Blemishes
  • How old are you? 25-34
  • What is your skin tone? Light

Just OK

Felt pretty heavy on my skin, I prefer something lighter.



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