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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Radiant Reveal Brightening Serum
A powerful hydrating serum that instantly brightens the complexion with...
Current price: $74
Radiant Reveal Brightening Serum
Hydrating, illuminating and non-comedogenic
Current price:
$74
Solar Radiance Hydrating Cream Highlighter
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Current price: $32
Solar Radiance Hydrating Cream Highlighter
Illuminating, smoothing and non-comedogenic
Current price:
$32
Satin Lip Color Rich Refillable
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Current price: $28
Satin Lip Color Rich Refillable Lipstick
Line-blurring, plumping and softening
Current price:
$28
Lip Treatment Hydrating Lip Balm
An intensely hydrating treatment that restores pillowy bounce to lips.
Current price: $22
Lip Treatment Hydrating Lip Balm
Plush, conditioning and replenishing
Current price:
$22
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Hydration Replenish Microencapsulated Moisturizer
A next-generation moisturizer that delivers a burst of intense hydration.
Current price: $70
Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Current price:
$70
Lip Sculpt Amplifying Lip Color
An enriched longwearing lip crayon that delivers saturated matte color...
Beams
Plum
Quartz
Rose
Abstraction
Smoky peach
Sixteen
Deep berry
Beams
Plum
Original price:
$18Current price: $9
Lip Sculpt Amplifying Lip Color
Smoothing, plumping and conditioning
Original price:
$18Current price:
$9
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$18Current price: $18
Cream Blush Refillable Cheek & Lip Color Refill
Brightening, blurring and refillable
Current price:
$18
Eye Revival Brightening Eye Cream
A pearlescent cream that diminishes the appearance of dark circles...
Current price: $55
Eye Revival Brightening Eye Cream
Brightening, depuffing and hydrating
Current price:
$55
Solar Radiance Hydrating Cream Highlighter
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Original price:
$18Current price: $18
Solar Radiance Hydrating Cream Highlighter Refill
Illuminating, smoothing and non-comedogenic
Current price:
$18
Travel Size Skin Clarity Gentle
A daily hydrating formula that unclogs pores without the tight,...
Current price: $15
Travel Size Skin Clarity Gentle Exfoliating Cleanser
Clarifying, hydrating and polishing
Current price:
$15
Travel Size Hydration Replenish Microencapsulated
A next-generation moisturizer that delivers a burst of intense hydration.
Current price: $20
Travel Size Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Current price:
$20
Travel Size Radiant Reveal Brightening
A powerful hydrating serum that instantly brightens the complexion with...
Current price: $26
Travel Size Radiant Reveal Brightening Serum
Hydrating, illuminating and non-comedogenic
Current price:
$26
Shop all clean beauty products from Rose Inc, a clean beauty brand founded by Rosie Huntington-Whiteley. From bestselling makeup to non-comedogenic skincare, all clean beauty products by Rose Inc are vegan, cruelty-free and sustainable. Just added: Softlight Skin-Smoothing Liquid Foundation, a medium-buildable, weightless foundation powered by skincare. This oil-controlling, hydrating formula is one of the best foundations for all skin types because it's bioengineered to adapt to skin types and concerns. The best foundations minimize the look of redness and pores while delivering a smooth, seamless finish — and this semi-matte foundation does just that. Lip Treatment Hydrating Lip Balm and Lip Cream Weightless Matte Color are two high-performance lip formulas featuring hemi-squalane for non-sticky, silicone-free slip and glide. Multipurpose Lip Treatment Hydrating Lip Balm deeply hydrates dry lips while doubling as a lip mask at night. It’s formulated with plant EGF (epidermal growth factor) to improve elasticity and the look of lip lines. It’s a great hydrating lip balm to apply before lip color or after as a glossy top coat. New Lip Cream Weightless Matte Color is a pigment-rich, transfer-proof lip color with a diffused-matte finish that retains moisture and staying power so it won’t crack or flake. Discover new clean beauty from our eye collection featuring Ultra-Black Lash Lift Serum Mascara and Satin & Shimmer Duet Eyeshadow. Ultra-Black Lash Lift Serum Mascara is a squalane-infused lengthening mascara that lifts and fortifies lashes. Pair with Rose Inc Eyelash Curler and Satin & Shimmer Duet Eyeshadow, a refillable eyeshadow duo with a cream eyeshadow and pressed powder eyeshadow, to create multidimensional looks from a sheer wash of color to smoky eye. Use the new Number 7 Eyeshadow Fan Brush and Number 8 Dual-Ended Eyeshadow Brush for effortless application and expert results. Removing makeup is just as easy as applying it with refillable Micellar Makeup Remover, a protective gel-cream micellar cleanser that dissolves makeup and impurities. Formulated for dry skin and sensitive skin, this gentle makeup remover is one of the best micellar cleansers for all skin types. These new arrivals join bestsellers like our hydrating concealer Softlight Luminous Hydrating Concealer that brightens and blurs, and Skin Enhance Luminous Tinted Serum, a hydrating skin tint that evens skin tone for a filter-like effect. Effortlessly add color with Rose Inc Cream Blush Refillable Cheek & Lip Color, Solar Infusion Soft-Focus Cream Bronzer and Solar Radiance Hydrating Cream Highlighter. Choose from matte lip crayon Lip Sculpt Amplifying Lip Color or Satin Lip Color Rich Refillable Lipstick to moisturize lips with lasting color. Whether you prefer a minimal or more robust routine, our non-comedogenic clean skincare formulas are multipurpose to help streamline your clean beauty routine. New to the collection is reef-safe Rose Inc Solar Power Luminous SPF 30 Serum, a 100% mineral, non-comedogenic daily sunscreen that provides broad-spectrum SPF 30 protection with the benefits of a serum and no white cast. Our alcohol-free face toner Skin Resolution Clarifying Toner is one of the best facial toners for acne-prone skin. Follow with depuffing eye cream Eye Revival Brightening Eye to brighten dark undereye circles vitamin C serum Radiant Reveal Brightening Serum and Hydration Replenish Microencapsulated Moisturizer for a lasting glow. Taking your entire Rose Inc skincare routine is easy with our travel sizes, available for all skincare formulas, plus our lengthening mascara and clear brow gel. To enhance your clean beauty routine, Rose Inc has a curated line of makeup and skincare accessories including custom-designed Rose Inc makeup brushes, Makeup Brush Cylinder Case, Cooling Spheres Facial Massager Duo, Structured Beauty Clutch, Mini Makeup Mirror and Reusable Cosmetic Rounds made with organic bamboo cotton. For those looking for great gifts, Rose Inc offers the Satin Lip Color VIP box which comes with full size lipsticks in all 10 shades as well as the Discovery Set, a great starter set for those who are new to Rose Inc.
