A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
The first step is finding the right shades of the Skin Enhance Luminous Tinted Serum and the Softlight Luminous Hydrating Concealer that match your skin tone. For the tinted serum, Hoffman recommends noting your skin's undertone, whether red, neutral, golden, olive, peach or cool pink. Don't worry; there's a quiz for that. "The intensity levels (light to dark) are more forgiving, and most people can wear more than one, but you don't want to have a yellow face with a pink body," he says.Â
If you’re in between shades, go a shade lighter or darker depending on the look you want to achieve. A slightly deeper shade will give your complexion a little tan, while a lighter one will make a strong makeup look appear even more statement-making. Â
On the other hand, when choosing a concealer shade, Hoffman advises being more aware of how light or dark of a skin tone you go. "There are more shades [to consider] as the undertone and intensity needs to be a more exact match," he explains. "First, make sure you have the right tone that's not too light or too dark. Next, find the correct undertone that suits your skin. If dark circles are the issue, try a peach or pink undertone concealer."Â
As a general rule of thumb, Hoffman adds that going with a lighter concealer shade if you’re in between shades works well for brightening up the undereye area. But if you want to conceal blemishes, it’s best to match your concealer as close to your skin tone as possible, into the tinted serum.
A flawless makeup application begins with well-prepped skin — think of it like creating a smooth, blank canvas to work with. Even if you have the best complexion products, flaky skin can ruin a makeup look. For this reason, Hoffman recommends using the Skin Clarifying Alcohol Free Toner to remove dead skin cells on the skin's surface and brighten up the complexion. He suggests following that with the Radiant Reveal Skin Brightening Serum and the Hydration Replenish Microencapsulated Moisturizer. If the skin looks dull or tired, Hoffman will also add more brightening serum again just before applying the tinted serum.
"I love to apply the Softlight Concealer directly after the brightening eye cream," says Hoffman of prepping the undereye area. "This allows the two products to mix slightly, and it adds even more radiance to the concealer."
The rule is always skincare first, says Hoffman. So once you complete your skincare routine, go in with the tinted serum all over the face (don’t forget the neck if there is redness or discoloration), and the ears if needed, too. "This will give an evenness to the tone," says Hoffman who also recommends checking to make sure that all exposed skin matches your complexion.Â
Hoffman’s favorite tool for applying tinted serum is the Number 3 Foundation Brush. "It allows for coverage but looks undetectable on the skin without streaking," he says. For the best application, he advises applying the tinted serum to your hand first and then picking up the product using the brush. “The [pigment] spheres will naturally burst on the hand or on the face,” he says.Â
As for coverage, adjust it to your liking. When layered and blended correctly, tinted serum can go from a sheer to a medium coverage. The trick: “I recommend two pumps to start; the coverage is nice,” he says. “If you need more, add one pump at a time to get the coverage you need.”
When using a cream or liquid blush, setting it with a powder blush or translucent powder is key for longevity. In particular, Milan notes that setting with a powder blush will help amplify the pigment and provide more color payoff.
Next, layer the concealer over areas where you want some extra coverage. "Apply to the areas that have discoloration, redness, or undereye issues and blend into the tinted serum," Hoffman says. “If you want to target a specific spot with concealer, let the tinted serum set for a minute. If you want to add a little boost of coverage to the tinted serum, layer them immediately. Either way, they work beautifully together,” says the artist, whosego-to brush here is the Number 4 Dual-Ended Concealer Brush. "I like the flat side for precision work while the fluffy side buffs everything perfectly into place,” he explains.
The end result in Hoffman's words: "What's so fantastic is that you can truly get a full coverage without looking like you have a mask of foundation."
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
An angled brush designed for control and seamless blending along...
Blending, diffusing and vegan
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating