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A glimpse inside Rosie Huntington-Whiteley's world.

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A primer on essential beauty topics, from talc contamination to biodegradability.
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
Expert beauty advice to inform and inspire.
A glimpse inside Rosie Huntington-Whiteley's world.

Latest Articles

Ask Mimi: 5 Facts About Rose Inc’s New Clean Lipsticks

Education

Mimi Lu — who you may know from this behind-the-scene interview — wears many hats as Rose Inc’s VP of New Product Development and Marketing, but creating the perfect clean lipstick came with its own level of reverence. “One of the top questions Rosie is always asked is about lip products,” Mimi says. “So we knew developing a signature lipstick was critical.”

Mimi’s team dreamt big: A clean, long-lasting, highly-pigmented formula that leaves lips better off, poured into environmentally-friendly packaging that our own team would want to carry (and refill) for years to come. By blending science from Silicon Valley with universally-flattering pigments from a storied Italian cosmetics factory, the 10 creamy shades are more than just lip color — they’re skincare for lips.

To celebrate, we asked Mimi one big question about Rose Inc's new Satin Lip Rich Refillable Lipstick: What makes it different from other clean lipsticks? She's sharing five things to know, below.