Categories

  • Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
  • RHW Shortlist
    A glimpse inside Rosie Huntington-Whiteley's world.
Ask Mimi: 5 Facts About Rose Inc’s New Clean Lipsticks

Mimi Lu — who you may know from this behind-the-scene interview — wears many hats as Rose Inc’s VP of New Product Development and Marketing, but creating the perfect clean lipstick came with its own level of reverence. “One of the top questions Rosie is always asked is about lip products,” Mimi says. “So we knew developing a signature lipstick was critical.” 

Mimi’s team dreamt big: A clean, long-lasting, highly-pigmented formula that leaves lips better off, poured into environmentally-friendly packaging that our own team would want to carry (and refill) for years to come. By blending science from Silicon Valley with universally-flattering pigments from a storied Italian cosmetics factory, the 10 creamy shades are more than just lip color — they’re skincare for lips.

To celebrate, we asked Mimi one big question about Rose Inc's new Satin Lip Rich Refillable Lipstick: What makes it different from other clean lipsticks? She's sharing five things to know, below. 

"The Satin Lipstick addresses lip concerns that happen over time and use ingredients focused on visibly smoothing, firming and plumping the lip area."

#3. Refillable Packaging Made From 50% Recycled Plastic

“With Rosie, we developed a custom component for the lipstick incorporating our sustainability values into a beautiful piece that showcases the sculptural shape with form and function,” Mimi says. “Not only does the packaging contain 50% PCR [post-consumer recycled] plastic, but it is also refillable so it can be reused again and again.”  

Skincare For Lips  In 10 Shades

Explore Now.

Your Bag 0

Continue browsing here.
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples


Select 2 free samples
Add Free

Sample: Blush Divine Radiant Lip & Cheek Shade Card

Add Free

Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

Add Free

Sample: Radiant Reveal Brightening Serum Sachet

Recommended


500 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

$30
290 reviews

Foxglove

Warm terracotta

$30

Blush Divine Radiant Lip & Cheek Color

A hydrating cream that brightens and blurs with a radiant...

$30
159 reviews

140

Very Deep Skin Tone/Red Undertone

$49

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

$49
398 reviews

Demure

Cool blush

$28

Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

$28
24 reviews

$26

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

$26
201 reviews

$54

Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

$54
224 reviews

$72

Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

$72

Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...

$0.00