Rose Inc. is a beauty destination for the modern woman, as seen through the lens of a supermodel and social media influencer.

The heritage of the fashion industry shapes our perspective, as does the POV of founder Rosie Huntington-Whiteley. Constantly curating, always discovering, Rosie has a discerning eye and a deep admiration for the transformative powers of makeup. Her personal touch is present throughout Rose Inc., whose visuals and voice read like a page torn from her beauty notebook.

Through in-depth profiles of fascinating personalities, editorials with top makeup artists, and videos that elevate and educate, Rose Inc. continually shines a light on women forging their own path. We believe confident, intelligent, ambitious women embody beauty at its best.

So if you, too, believe in allure without apology and the power of femininity—welcome. We've saved a space for you.


About Rosie Huntington-Whiteley

Rosie Huntington-Whiteley is a model and entrepreneur. Since entering the fashion industry 16 years ago, Rosie has appeared on countless magazine covers and in campaigns for many of the world's most iconic brands. She founded Rose Inc. in 2018.