BEAUTY IN BEING
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Rose Inc is a vanguard brand founded by Rosie Huntington-Whiteley. It unites efficacy and ethics in formulas charged by proprietary bioengineered botanicals and safe synthetic ingredients.

This is Rose Inc.

This is Rose Inc.

ROSIE HUNTINGTON-WHITELEY


Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.

Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.


A brand founded on effortlessness and visible effectiveness. A brand that delivers clean formulas and clinically proven results. One that values the sensual and is committed to sustainability.


Extra/Ordinary

EFFORTLESS AND EFFECTIVE

Eco/Logical

CLEAN AND CLINICALLY PROVEN

Super/Natural

SENSUAL AND SUSTAINABLE


Extra/Ordinary

EFFECTIVE AND EFFORTLESS

Rose Inc takes a dual approach to beauty, delivering visible results while nourishing the skin. Each timeless product serves a distinct purpose — and often, many purposes — so navigating the options is simple.

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"Time is a luxury we rarely have, so these products were developed to create an instant effect with ease."

-Rosie Huntington-Whiteley

Enriched with at least five skincare ingredients, each formula challenges clean stereotypes with saturated color, seamless formulas and visible luminosity. Delivering multiple benefits in one product, they free up space on shelves and in landfills while freeing up time with effortless, intuitive application.

"Time is a luxury we rarely have, so these products were developed to create an instant effect with ease."

-Rosie Huntington-Whiteley

Enriched with at least five skincare ingredients, each formula challenges clean stereotypes with saturated color, seamless formulas and visible luminosity. Delivering multiple benefits in one product, they free up space on shelves and in landfills while freeing up time with effortless, intuitive application.


Eco/Logical

CLEAN AND CLINICALLY PROVEN

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

Explore Ingredient Glossary

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

"As someone who suffers from skin challenges, I prioritize quality ingredients that deliver on their promises."

-Rosie Huntington-Whiteley

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

"As someone who suffers from skin challenges, I prioritize quality ingredients that deliver on their promises."

-Rosie Huntington-Whiteley


Super/Natural

SENSUAL AND SUSTAINABLE

An indulgent experience and pore-friendly products have always seemed mutually exclusive. Rose Inc refuses to sacrifice one for the other. Each non-comedogenic formula is developed with an indulgent texture and luxury feel. But while we value form as well as function, when it comes to packaging our commitment is to sustainability.

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25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

100%

VEGAN AND CRUELTY-FREE

No animals are harmed in the making of Rose Inc products.

25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

100%

VEGAN AND CRUELTY-FREE

No animals are harmed in the making of Rose Inc products.

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