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CLEAN BEAUTY POWERED BY SCIENCE.

A partnership between Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc leverages sustainable innovation and nearly two decades of experience in the makeup chair. The result is indulgent color and skincare that outperforms in every category.

Founders


ROSIE HUNTINGTON-WHITELEY

Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.


Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.

Amyris

Amyris provides the proprietary science that puts Rose Inc at the forefront of clean beauty. As the world's leading manufacturer of sustainable ingredients made with synthetic biology and clean chemistry, it raises the bar for ethical — and efficacious — color and skincare.

PERFORMANCE

We take a dual approach to beauty, delivering instant results with lasting skincare benefits. Each formula challenges clean stereotypes with saturated color, visible luminosity and clinically proven results.

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"Time is a luxury, so these products create an instant effect with ease."

-Rosie Huntington-Whiteley

Image of Rose Inc's sustainable packaging containing post-consumer recycled plastic and a recyclable glass bottle.
Image of the Rose Inc logo on a background of all Rose Inc signature products

With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.

Image of the Rose Inc logo on a background of all Rose Inc signature products

"Time is a luxury, so these products create an instant effect with ease."

-Rosie Huntington-Whiteley

Image of Rose Inc's sustainable packaging containing post-consumer recycled plastic and a recyclable glass bottle.

With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.


Ingredients

We’re a clean brand, but our focus is on what goes into our formulas — not the 2,000 ingredients we leave out. We rely on clean active ingredients that deliver visible skincare benefits.

Explore Ingredient Glossary

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

Zoomed in image of the ingredient Pink Clay
Zoomed in image of the ingredient Sodium Hyaluronate

"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."

-Rosie Huntington-Whiteley

Zoomed in image of the ingredient Pink Clay

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

Zoomed in image of the ingredient Sodium Hyaluronate

"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."

-Rosie Huntington-Whiteley

While we value form as well as function, our commitment is to sustainability. Recycled and recyclable materials pair with thoughtful design to put environmental benefits before opulent packaging.

Recycling/Sustainability Guide

Image of our Rose Inc Softlight Luminous Concealer packaging

25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

100%

VEGAN AND CRUELTY-FREE

Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.

Image of our post-consumer recycled plastic cap
Image of our Rose Inc Softlight Luminous Concealer packaging

25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

Image of our post-consumer recycled plastic cap

100%

VEGAN AND CRUELTY-FREE

Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.

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Sample: Skin Enhance Luminous Tinted Serum

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

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Sample: Eye Revival Brightening Eye Cream Sachet

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Sample: Radiant Reveal Brightening Serum Sachet

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Sample: Softlight Luminous Hydrating Concealer

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