CLEAN BEAUTY POWERED BY SCIENCE.

A partnership between Rosie Huntington-Whiteley and biotech company Amyris, Rose Inc leverages sustainable innovation and nearly two decades of experience in the makeup chair. The result is indulgent color and skincare that outperforms in every category.


ROSIE HUNTINGTON-WHITELEY

Model-turned-founder and Chief Creative Officer Rosie Huntington-Whiteley refines her professional experience as a model and editor into a sharp, smart aesthetic that anticipates and executes what the modern individual wants in terms of cosmetics, formula and performance.


Her experience working daily with beauty professionals in makeup, skin and hair makes her an insightful and creative collaborator who prioritizes innovative clean ingredients, sustainable solutions and high-performance, non-comedogenic formulations.

Amyris

Amyris provides the proprietary science that puts Rose Inc at the forefront of clean beauty. As the world's leading manufacturer of sustainable ingredients made with synthetic biology and clean chemistry, it raises the bar for ethical — and efficacious — color and skincare.


Extra/Ordinary

PERFORMANCE

Eco/Logical

INGREDIENTS

Super/Natural

SUSTAINABILITY


Extra/Ordinary

PERFORMANCE

We take a dual approach to beauty, delivering instant results with lasting skincare benefits. Each formula challenges clean stereotypes with saturated color, visible luminosity and clinically proven results.

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"Time is a luxury, so these products create an instant effect with ease."

-Rosie Huntington-Whiteley

With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.

"Time is a luxury, so these products create an instant effect with ease."

-Rosie Huntington-Whiteley

With multiple benefits, our products free up space on shelves and in landfills. Their effortless application also frees up time in beauty routines.


Eco/Logical

INGREDIENTS

We’re a clean brand, but our focus is on what goes into our formulas — not the 2,000 ingredients we leave out. We rely on clean active ingredients that deliver visible skincare benefits.

Explore Ingredient Glossary

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."

-Rosie Huntington-Whiteley

· 5 proprietary bioengineered botanical ingredients
· Skin-beneficial ingredients derived from plants
· Products clinically tested for visible results
· Safe synthetic ingredients that meet rigorous standards

"As someone who suffers from skin challenges, I know the importance of ingredients that deliver."

-Rosie Huntington-Whiteley


Super/Natural

SUSTAINABILITY

While we value form as well as function, our commitment is to sustainability. Recycled and recyclable materials pair with thoughtful design to put environmental benefits before opulent packaging.

Recycling/Sustainability Guide

25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

100%

VEGAN AND CRUELTY-FREE

Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.

25%+

POST-CONSUMER RECYCLED PLASTIC

Sustainable packaging also includes FSC-certified paper cartons made with 30% hemp and rinse-off labels manufactured with a 90% PCR liner.

100%

VEGAN AND CRUELTY-FREE

Rose Inc is Leaping Bunny certified. No animals are harmed in the making of Rose Inc products.

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