That’s a wrap. The bright studio lights have turned down to a silken, rosy glow. The spotlight has shifted, and Rosie Huntington- Whiteley’s heels click away from the camera’s viewfinder. With that, something new comes into focus: Rose Inc.

This new digital destination is all about beauty—a subject of constant conversation throughout Rosie's life, whether she's sitting in the makeup chair on set or getting ready with friends at home. She's tried countless products, worked with the best talent in the business, and she's been taking notes. Now, she's finally opening up her insider's dossier to everyone.

Yes, RHW is founder and editor-in-chief, but make no mistake, this isn't a personal blog. It's a chance to highlight and learn from the hairdressers, makeup artists, designers, creatives, influencers, and other image makers who are defining beauty on their own terms.

As a true beauty aficionado, Rosie is building on her 16 years in the hair and makeup hotseat, ready to learn even more—and you're invited along for the ride, whether you have a Sephora's worth of lipstick or you've never used an eyelash curler before. Because in our view, beauty isn't about following rigid rules or adhering to a one-size-fits-all approach. It's for everybody.

So join us for revealing conversations, deep dives into intimate beauty processes, our latest Instagram crushes, the science behind products that actually work, and some surprises along the way. There's no withholding of beauty secrets here—we're all about sharing the good stuff.

This is beauty. This is Rose Inc.


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