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Beauty Exec & Makeup Artist Jason Hoffman on Fighting Stress & Finding Inspiration

Jason Hoffman is the definition of a beauty industry veteran. His influence has been felt in both artistry and creative direction for brands like NARS, Shu Uemura, Giorgio Armani, Laura Mercier and, most recently, as the new VP of Artistry & Education for our parent company, Amyris, so you’ll soon see him in exclusive behind-the-scenes Rose Inc content.

While his career has spanned 23 years thus far, his passion started early. Hoffman fell in love with the world of beauty through movies while growing up in Sherman, Texas. “I was probably too young to watch, but I loved John Waters’ movies,” he says. “I loved his representation of drag and strong female heroines; I always thought there was something so glamorous about them.” And while many artists credit female family members for their introduction to makeup, Hoffman’s story is the opposite. “I showed my grandmother how to do her makeup for the first time in her seventies!” he fondly recalls. 

Hoffman stayed in Texas for college, then moved to Los Angeles to pursue makeup, but it wasn’t until he settled in New York to work closely with fashion photographers did he find his niche in the expanding industry. “Makeup artistry is very much the language that I speak,” he says. “I saw that I was able to bring that background and knowledge to larger companies.”

Today, his POV has impacted the beauty industry in numerous ways, so we sat down with Hoffman to discuss his journey, his favorite products and how self-care keeps him centered. 

“I showed my grandmother how to do her makeup for the first time in her seventies.”

“I loved his representation of drag and strong female heroines; I always thought there was something so glamorous about them.”

Transport with Jason Hoffman

Whether beauty industry veteran, Jason Hoffman, is practicing transcendental meditation, taking a CBD bath, sweating it out on the bike or doing drag queen-inspired makeup looks, he’s all about creating a beautiful escape. His upbeat playlist below is no different. “The best songs either transport me to a place of nostalgia or make me want to burst from adrenaline.”

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