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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Original price:
$54Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Original price:
$32Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
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Education
A primer on essential beauty topics, from talc contamination to biodegradability.
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Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
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Tutorials
Expert beauty advice to inform and inspire.
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A primer on essential beauty topics, from talc contamination to biodegradability.
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Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
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Expert beauty advice to inform and inspire.
An Expert Guide to Choosing the Right Concealer Shade
Tutorials
By Rose inc.
August 17, 2022
Choosing your best concealer shade comes down to a few key factors: your skin tone, undertone and the desired effect you're trying to create. Ahead, two celebrity makeup artists walk us through the process of matching the right concealer shade with your skin tone. Pro tip: If you're still unsure what concealer shade to use at the end of the day, Rose Inc's handy Shade Finder tool helps take out all the guesswork.
Choosing a Concealer Shade Based On Your Complexion
Start With Your Skin Tone
For general concealing purposes, Aunique recommends a concealer one or two shades lighter than your natural skin tone. This will give the face dimension and prevent it from looking flat. To find the right shade, apply some foundation on your arm so you can see how it appears on the skin and in natural light.
Don't Forget About Undertones
Your skin's undertone should also be taken into consideration when shopping for a concealer shade. It will typically fall under three main categories: warm (golden, peachy or yellow); cool (bluish, red or pink); or neutral (a mix of warm and cool undertones). Aunique’s rule of thumb?: "If you have olive tones, you may want to go with a more yellow concealer. And if you have red undertones, you may want to pick something that may have pink tones to it."
Ramzy also suggests looking at the color of your veins in natural light to help find your skin undertone. Blue or purple veins indicate a cool skin tone, while reen or greenish-blue veins signal a warm skin tone; if you're not sure, you likely land in the neutral skin tone category.
"That, in turn, will create more dimension and sculpt out those areas..."
Choosing a Concealer Shade Based On The Desired Effect
Brightening Skin
To lighten and brighten an area such as under the eyes, go two to three shades lighter than your foundation. "It'll give the appearance of more light in the face in those areas," Ramzy adds. "That, in turn, will create more dimension and sculpt out those areas. I like to do this where light would naturally hit the face. Aunique notes this will require spending a bit more time blending to achieve a seamless application.
Evening Skin Tone
If your goal is to even out your skin tone, Aunique suggests matching your concealer to your skin or foundation. "The concealer will give a little more oomph than a foundation, which is what you want for those areas, without the need for going in with a full-coverage foundation all over."
Covering Up Redness
You can best cover up red areas on the face with a concealer shade that matches your natural complexion. "This will help lighten up the redness," Aunique says. If touching your face tends to make your skin appear red, try applying the concealer with a sponge.
Contouring & Sculpting Skin
No contour? No problem. Aunique likes to use a concealer two to three shades darker than her chosen foundation to contour and sculpt the face. Ramzy likes to use this technique on the cheekbones, nose and chin.
"You want a finish that is creamy and blendable and still going to cover without looking too heavy or cakey."
Color Correcting
A color-correcting concealer helps balance skin tones. "In under-eye areas that look purple or blue, choose a peachy corrector and mix it into your concealer as needed," Ramzy says. "For pigmentation, you might find that you need a warm color-correcting concealer to brighten the skin so that you can then go in with your foundation. In deeper skin tones, you might need to use a richer orange tone color corrector. For sallow skin, you can use a purple priming concealer to brighten the skin."
Creating A Blurred, Soft-Focus Finish
According to Ramzy, the coveted photo-ready soft finish can be achieved by using a soft matte concealer that isn't too glowy. "You want a finish that is creamy and blendable and still going to cover without looking too heavy or cakey," she says. "If you were to use a dewy or overly radiant concealer, it won't give the blurred or soft-focus effect that we love to smolder with." Aunique is a fan of using a concealer that is one shade lighter than your skin tone and setting it with a translucent powder to complete the effect.
SHOP THE ARTICLE
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Number 4 Dual-Ended Concealer Brush
A bespoke two-in-one concealer brush with ends designed for targeted...
Current price: $32
Number 4 Dual-Ended Concealer Brush
Precise, diffusing and vegan
Current price:
$32
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
