$10 off $50 | $20 off $75 | $30 off $100Shop now The Holiday Gift GuideShop now Free standard shipping on all US ordersShop all
An Expert Guide to Choosing the Right Concealer Shade

Choosing your best concealer shade comes down to a few key factors: your skin tone, undertone and the desired effect you're trying to create. Ahead, two celebrity makeup artists walk us through the process of matching the right concealer shade with your skin tone. Pro tip: If you're still unsure what concealer shade to use at the end of the day, Rose Inc's handy Shade Finder tool helps take out all the guesswork.

Choosing a Concealer Shade Based On Your Complexion

"That, in turn, will create more dimension and sculpt out those areas..."

Choosing a Concealer Shade Based On The Desired Effect

"You want a finish that is creamy and blendable and still going to cover without looking too heavy or cakey."

Color Correcting

A color-correcting concealer helps balance skin tones. "In under-eye areas that look purple or blue, choose a peachy corrector and mix it into your concealer as needed," Ramzy says. "For pigmentation, you might find that you need a warm color-correcting concealer to brighten the skin so that you can then go in with your foundation. In deeper skin tones, you might need to use a richer orange tone color corrector. For sallow skin, you can use a purple priming concealer to brighten the skin."

Creating A Blurred, Soft-Focus Finish

According to Ramzy, the coveted photo-ready soft finish can be achieved by using a soft matte concealer that isn't too glowy. "You want a finish that is creamy and blendable and still going to cover without looking too heavy or cakey," she says. "If you were to use a dewy or overly radiant concealer, it won't give the blurred or soft-focus effect that we love to smolder with." Aunique is a fan of using a concealer that is one shade lighter than your skin tone and setting it with a translucent powder to complete the effect.

Your Bag 0

Rose Inc GiftBox

Add a Signature Gift Box for $0

Choose Free Samples


Select 2 free samples

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Recommended


Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

$36 $20
2 reviews

The Satin Lip Trio

$36 $20
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact

Hydrangea

Light cool pink

$30
366 reviews

Cream Blush Refillable Cheek & Lip Color

$30
Rose Inc Tinted Serum in shade 140 - Deep

140

Very Deep Skin Tone/Red Undertone

$49
257 reviews

Skin Enhance Luminous Tinted Serum

$49
Rose Inc Foundation Brush

124 reviews

Number 3 Foundation Brush

Rose Inc Eye Revival Brightening Eye Cream with cap open to show pump

$54
209 reviews

Eye Revival Brightening Eye Cream

$54
Cooling Spheres from Rose Inc

$60
7 reviews

Cooling Spheres Facial Massager Duo

$60
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive

Besotted

Beige pink

$28
424 reviews

Satin Lip Color Rich Refillable Lipstick

$28
Rose Inc Concealer Bottle

LX 200

Very Deep Skin Tone, Neutral Undertone

$30
557 reviews

Softlight Luminous Hydrating Concealer

$30
Rose Inc Concealer Brush

$26
27 reviews

Number 1 Concealer Brush

$26
Rose Inc Radiant Reveal Brightening Serum

$72
239 reviews

Radiant Reveal Brightening Serum

$72
$0.00
or 4 interest-free installments of $0.00 by Continue shopping