Your Definitive Guide to Makeup Expiration Dates
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
When shopping for a new foundation or concealer, finding a shade that matches your skin requires determining two things: your skin tone and its undertone. The latter is not as often discussed, but the pros agree, it’s the secret to finding your seamless makeup match. Ahead, Melissa Collazo, a makeup artist and OMNIA brush artist and Jason Hoffman, makeup artist and VP of artistry and education for Rose Inc’s parent company, Amyris, dive into what skin undertones are, why they’re important and how to identify yours.
Skin tones refer to the intensity value of the skin and range from fair, light-medium, medium-deep and deep to name a few. As Callazo puts it, skin tones refer to the skin’s surface color, while skin undertones are the subtle hues that live underneath. Another way to look at it: skin undertones have more to do with the skin’s temperature. So, while your skin tone can slightly change from season to season, your skin undertone always remains the same.
Skin undertones are separated into three main categories: warm, cool and neutral. “If you were to split the color wheel in half, you'll find warm shades that feel like sunshine and heat on one side, and cool shades that feel cold and icy on the other,” Collazo says. “Undertones of the skin will typically fall somewhere on the spectrum of warm (more yellow), cool (more blue), or neutral (more red/pink).”
So, why is determining your skin undertone necessary? For one, it ensures you achieve seamless makeup application. “Unless you are experimental or edgy, contrasting undertones can look off on the skin,” Hoffman says. “It really is all about trying to see what works best for you.” Plus, knowing your skin’s undertone makes it much easier to shop for complexion products both in-store and online.
Knowing your undertone also makes it easier to shop for other color cosmetics, such as a blush or red lipstick that complement your skin tone. “[It becomes] a much simpler task grounded in science versus being a veritable guessing game,” Collazo says. Furthermore, “unlocking this skill has an overwhelmingly positive effect on the overall outcome of your makeup look, and can even translate into other areas of your life, from picking your wardrobe, desired hair color, and even how you choose to decorate your home.”
There are a few tests out there to determine your skin’s undertone. The most common, which Collazo and Hoffman both recommend, is the vein test which involves looking at the veins on your wrist in natural sunlight. “If the veins are bluish or purple, that indicates cool,” Hoffman says. “If they are greenish, this notes warm skin. If it’s hard to tell or seems to be a little of both, you are neutral.”
Examining the jewelry or neutral clothing you gravitate towards is another trick that can help determine your skin undertones. “Warm undertones feel their best in gold jewelry and neutral clothing that are more cream, tan, and brown-toned, while cool undertones tend to gravitate towards silver jewelry and white, gray and black clothing,” Collazo says. “Those with neutral undertones will find that they can wear it all and not be affected.”
Another way Collazo recommends to determine your skin undertone is considering how your skin is affected by the sun. “If you have greener veins and you tan easily after prolonged sun exposure, you likely have a warm undertone,” she says. “If you have blue/purple veins and burn easily, you likely have a cool undertone. If your veins are more aqua/blue-green color and after time in the sun you burn first and then tan, you are likely a neutral undertone.”
The best way to find your skin’s undertone is to try on complexion products with the undertones you think you have. The same goes for other cosmetic products such as blush and bronzer. “There are cool corals, warm reds — even bronzers come in cool, warm and neutral — so everyone should find tones that flatter their skin,” Hoffman says. The rule of thumb: “If something looks off on your skin tone, it’s likely the wrong undertone.”
Rose Inc’s version of this is called Shade Finder. It’s a tool that helps online and in-app shoppers find ideal makeup shades in seconds flat. No swatching on skin and no lengthy quizzes, just the right shade of makeup, right now. It’s easy. Snap a photo, answer a couple of questions and get matched with your best makeup shade. Learn more here.
A velvet-soft cream that illuminates the complexion while smoothing the...
Lustrous
Rich copper
Glancing
Rosy bronze
Prismatic
Warm gold
Opalescent
Cool pink
Brilliant
Pearl
Lustrous
Rich copper
Illuminating, smoothing and non-comedogenic
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
A fail-proof protocol for cooler temperatures
Dr. Ashley Brissette shares her best practices
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Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$19.00 USDBesotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
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A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift.
An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.
Value$15.00 USDAdd items to your bag to unlock this gift.
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
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A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
Copper Shimmer
Copper gold
Lavender Shimmer