25% off sitewide (sets excluded)Shop now Two free samples with every orderShop now Free standard shipping on all US ordersShop all Free international shipping on orders over $50Shop all


  • Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
  • RHW Shortlist
    A glimpse inside Rosie Huntington-Whiteley's world.
Shereen Mohammad on the Importance of Treating Herself with ‘Tender Love and Care’

“Finding confidence has been a 10 year journey for me,” says Bed-Stuy-based model and designer Shereen Mohammad. The New York native—known on Instagram for her signature curly bob, minimal yet sultry style sensibilities and ‘40s-inspired garment design projects—has built an aspirational personal brand that’s attracted the attention of brands like Chanel, EDAS and Beepy Bella. Her secret? Keeping self-comparison and doubt to a minimum by striving to be the best version of herself every single day. “[The only person I] compete with is who I was yesterday,” she says. “I’ve also come to love my weaknesses, too.” 

It wasn’t until she decided to embrace her most natural state that Mohammad reached a place of true freedom and confidence. “I remember there were times in college where I wouldn’t want to leave my dorm without a full face of makeup,” she recalls. She began developing an appreciation for facials, which really helped her to embrace her beauty in all forms. “I realized if I just take care of the skin underneath, there’s no need to hide,” she says. “You just glow differently.” She also found this inner joy and light through a period of being single in her twenties. “There were times where I felt like I wasn’t dateable or that there was something wrong with me. I was trying to be someone I wasn’t,” she says. “But just by letting go and being the person who I wanted to love made all the difference.”

But of course, she understands the connection between that outer glow with lots of inner work and self-love. “Working out, meditating and just learning to breathe has made a huge difference for my body,” she says. “It’s great because these things help you age gracefully, but more importantly, I just want to be healthy. I want to treat my mind and body with a lot of tender love and care.” Below, Mohammad shares her most crucial beauty practices for a healthy and happy mind, body and spirit  (think daily runs, trips to the farmers market and bubble baths) and the resolutions she’s carrying into the new year.

“I remember always doing things like matching my eyeliner to my shoes.”

“I’ve also learned to love my own natural smell… I actually smell really good.”

“Definitely chopping off my hair. I feel like I used to use long hair as a shield.”

Winding Down with Shereen Mohammad

If anyone's a self-care savant, it's model-designer Shereen Mohammad. From jogs and farmers market trips to nude yoga and bubble baths, she shares it all with Rose Inc, along with her sultry playlist to help you wind down after a long day.

Your Bag 0

Your cart is empty Shop all
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples

Select 2 free samples
Add Free

Sample: Blush Divine Radiant Lip & Cheek Shade Card

Add Free

Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

Add Free

Sample: Radiant Reveal Brightening Serum Sachet


513 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone


Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

301 reviews


Warm terracotta


Blush Divine Radiant Lip & Cheek Color

A hydrating cream that brightens and blurs with a radiant...

178 reviews


Very Deep Skin Tone/Red Undertone


Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

405 reviews


Cool blush


Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

25 reviews


Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

201 reviews


Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

230 reviews


Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...


Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...