Free standard shipping with $50 US orders Shop all Free gift with 75$ order! Shop all
  • SHOP
Shereen Mohammad on the Importance of Treating Herself with ‘Tender Love and Care’

“Finding confidence has been a 10 year journey for me,” says Bed-Stuy-based model and designer Shereen Mohammad. The New York native—known on Instagram for her signature curly bob, minimal yet sultry style sensibilities and ‘40s-inspired garment design projects—has built an aspirational personal brand that’s attracted the attention of brands like Chanel, EDAS and Beepy Bella. Her secret? Keeping self-comparison and doubt to a minimum by striving to be the best version of herself every single day. “[The only person I] compete with is who I was yesterday,” she says. “I’ve also come to love my weaknesses, too.” 

It wasn’t until she decided to embrace her most natural state that Mohammad reached a place of true freedom and confidence. “I remember there were times in college where I wouldn’t want to leave my dorm without a full face of makeup,” she recalls. She began developing an appreciation for facials, which really helped her to embrace her beauty in all forms. “I realized if I just take care of the skin underneath, there’s no need to hide,” she says. “You just glow differently.” She also found this inner joy and light through a period of being single in her twenties. “There were times where I felt like I wasn’t dateable or that there was something wrong with me. I was trying to be someone I wasn’t,” she says. “But just by letting go and being the person who I wanted to love made all the difference.”

But of course, she understands the connection between that outer glow with lots of inner work and self-love. “Working out, meditating and just learning to breathe has made a huge difference for my body,” she says. “It’s great because these things help you age gracefully, but more importantly, I just want to be healthy. I want to treat my mind and body with a lot of tender love and care.” Below, Mohammad shares her most crucial beauty practices for a healthy and happy mind, body and spirit  (think daily runs, trips to the farmers market and bubble baths) and the resolutions she’s carrying into the new year.

“I remember always doing things like matching my eyeliner to my shoes.”

“I’ve also learned to love my own natural smell… I actually smell really good.”

“Definitely chopping off my hair. I feel like I used to use long hair as a shield.”

Winding Down with Shereen Mohammad

If anyone's a self-care savant, it's model-designer Shereen Mohammad. From jogs and farmers market trips to nude yoga and bubble baths, she shares it all with Rose Inc, along with her sultry playlist to help you wind down after a long day.

Your Bag 0

Choose Your Free Gift

Select 1 free gift
You're $ 75 away from choosing your free gift.

Order total must be 75 to select gift.


Light cool pink


Beige pink

Count the Ways

Beige pink

Last Chance

Satin Copper

Rich red copper

White Gold Shimmer

Light gold with pearl


Soldier image of open lip treatment balm

Current price: $22

Lip Treatment Hydrating Lip Balm

Current price: $22
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush


Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
Image of Travel Size Rose Inc Solar Power Luminous SPF 30 Serum open with dropper beside it

Current price: $18

Travel Size Solar Power Luminous SPF 30 Serum

Current price: $18
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive