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Ceremonia’s Babba Rivera Shares Her Sacred Hair-and-Scalp Ritual

“I felt like I was able to completely transform my skin by using clean products. I wanted to do the same thing with my hair, but I couldn’t find anything that worked,” says Babba Rivera, an entrepreneur and brand marketing agency founder who pivoted from her career at Uber and Away to launch clean, high-performance hair care brand Ceremonia in 2020. Alongside her journey to clean up her beauty routines and overall lifestyle, Rivera was also on a quest to further embrace her Chilean heritage. “I was reflecting on how much shame I faced growing up and how it caused me to feel like I needed to assimilate,” says New York-based Rivera who was born and raised in Sweden. “I was constantly told that being Latina was a disadvantage, but creating Ceremonia is my way of rewriting that narrative and showing my pride in my culture.” 

Today Ceremonia is thriving, thanks to products like its best-selling scalp scrub filled with papaya, Bolivian pink salt and guava leaf. Rivera also has her hands full with a 2-year-old and another baby on the way, which makes self-care a top priority for her right now. “I listen to the same 30-minute uplifting hypnobirthing audio every morning. I repeat the affirmations out loud. I really attribute a lot of my current calmness to this,” she says. “But in all honesty, spending time with my daughter has been the best stress reducer for me. Kids put so much into perspective. They force you to be present and playful.”

Below, Rivera shares more of her beauty and wellness rituals, including the sacred hair-and-scalp ritual that keep her grounded and inspired. 

“I was constantly told that being Latina was a disadvantage, but Ceremonia is my way of rewriting that narrative and showing pride in my culture.”

Self-Care Listening For Babba Rivera’s Sacred Hair & Scalp Ritual

Wellness rituals have always been a part of Ceremonia haircare founder Babba Rivera’s  life, from her father braiding her hair growing up to creating her own line of bespoke hair care products. Now, as a pregnant mother and businesswoman, Rivera’s self-care practices are more important than ever. She shares all her secrets — hypnobirthing meditations and sacred scalp rituals included.

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