Your Definitive Guide to Makeup Expiration Dates
Hint: If you bought your lipstick before the pandemic, it’s time to refresh it.
Collections
Product Type
Filter
- SHOP
- EXPLORE
Collections
- Shop All
- New
- Bestsellers
- Sets
Product Type
- Makeup
- Skincare
- Body
- Brushes/Tools
- Travel
Filter
- By Benefit
-
TRY BEFORE YOU BUY
Learn more -
Top Sellers
Shop all
About US
- OUR STORY
- INGREDIENTS
- SUSTAINABILITY
- RECYCLING GUIDE
Editorial
- New
- Profile
- Education
- Tutorial
- RHW SHORTLIST
Search By Category
Popular Searches
Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
Search By Category
Popular Products
Categories
-
Education
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Tutorials
Expert beauty advice to inform and inspire.
-
RHW Shortlist
A glimpse inside Rosie Huntington-Whiteley's world.
-
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Expert beauty advice to inform and inspire.
-
A glimpse inside Rosie Huntington-Whiteley's world.
Pro Tips For Flattering Blush Placement
Education
By Jessica estrada
January 18, 2022
Similar to eyeshadow and bronzer, where one places blush deeply impacts the overall makeup look. For instance, placing the pigment too close to the nose can close off the face, says NYC-based makeup artist Karina Milan. Alternatively, heavy blush placed on the apples of the cheeks creates the illusion of a rounder face. These aren’t incorrect per se, but rather indicators of the power of blush placement. While there is a general rule of thumb for where to place your blush (more on that below), our advanced blush placement tips and tricks go beyond the basics to achieve different, ultra-flattering looks.
Ahead, Milan and fellow makeup artist Manuel Espinoza offer up their go-to techniques for beautiful and easy blush placement.
WHERE EXACTLY DOES BLUSH GO?
For the most natural blush application, one should apply blush to the apples of the cheeks. To find yours, Espinoza recommends spending some time looking at yourself in the mirror — then smile. When you do, the apples of your cheek will naturally lift. For added help, Milan offers this trick: "I place two fingers next to my nose, and I place [the blush] on the outsides of those two fingers and sweep it up towards the temples."
If you’re also wearing bronzer and highlight, blush will essentially go in between the two. Espinoza says highlight goes on the high plane of your cheek to add a spotlight to the top of the cheekbone and enhance that area. On the other hand, Milan says, bronzer goes just below the cheekbone area to help sculpt the face. Making a kissy face will make it easier to find the hollow area below the cheekbone.
THREE EASY BLUSH PLACEMENT TECHNIQUES TO TRY NOW
1. THE FACE-OPENING “C” SHAPE
Sweep your blush from the apples of the cheeks up into your eyeshadow and brow highlight by creating a C-shape around the eyes. This is a popular editorial and runway blush look Espinoza refers to as “boomerang blush.” This technique adds subtle drama and is perfect for a more dressed-up occasion. To create it, Espinoza recommends using a smaller brush instead of a big, fluffy blush brush so that you have more control over where you're placing the blush.
Try: Rose Inc Number 2 Blush Brush
Number 2 Blush Brush
An angled brush that caresses cheek contours to deliver a...
Current price: $28
Number 2 Blush Brush
Diffusing, effortless and vegan
Current price:
$28
2. SIMPLE SCULPTED CHEEKBONES
While bronzer is known as the go-to product for face sculpting, Espinoza says blush, too, can be used to carve out and accentuate the cheekbones. You'll need two blush colors for this: one matte or cream blush in a deeper tone to sculpt and one lighter color (powder is best) with a shimmer finish to draw attention to the area as a spotlight.
First, Espinoza suggests carving out the cheekbones by applying the matte or cream blush towards the outside of the cheekbones. Then, work the product towards the center of the face bringing it halfway onto your cheekbone. Where you place the color first will be the strongest point, thus creating a sculpted finish. Next, take your lighter blush and apply it to the apples of the cheeks, then work it back into the hairline. "That way, those two blushes marry together," he says.
Try: Rose Inc Cream Blush Refillable Cheek & Lip Color in Azalea and Chanel Joues Contraste Powder Blush in Rose Petale
"I PLACE TWO FINGERS NEXT TO MY NOSE, AND I PLACE [THE BLUSH] ON THE OUTSIDES OF THOSE TWO FINGERS AND SWEEP IT UP TOWARDS THE TEMPLES."
3. ADD POLISH BY LIGHTLY APPLYING TO THE EYELIDS, LIPS & NOSE
Although blush is known as a cheek product, it can serve multiple purposes. For example, Espinoza likes adding a bit of blush on the eyelids in lieu of eyeshadow, which he says looks excellent on a fresh-faced natural look. (Rose Inc founder Rosie Huntington-Whiteley also swears by this trick.) Similarly, Milan likes adding a creamy blush on the lips as a lip tint. These blush tricks not only help create a cohesive, monochromatic look, but are also super handy when you're on the go and don't have your entire makeup bag with you or you only have a few minutes to get ready.
Another blush trend worth trying: Apply a tiny bit of blush over the bridge of the nose, which Milan says creates a sun-kissed look as if you've just returned from a beachy summer getaway.
Try: Rose Inc Cream Blush Refillable Cheek & Lip Color in Apricot
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Related Stories
The Fall Body Care Routine Pros Recommend
A fail-proof protocol for cooler temperatures
An Ophthalmologist's Guide to Wearing Makeup with Sensitive...
Dr. Ashley Brissette shares her best practices
