A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
Nothing lasts forever. Like all good things in life, beauty products have a recommended shelf life. Here’s why: “Old products can be great breeding grounds for bacteria, yeast and molds,” says board-certified dermatologist Dr. Hadley King. These can irritate the skin and potentially cause breakouts and infections. But how long do foundations, lipsticks, eyeshadows, liners, and all the other goodies in your makeup bag last?
If makeup products don’t have an expiration date on the packaging, Dr. King and Sarah Akram, a celebrity master esthetician and owner of Sarah Akram Skincare, have some handy, general guidelines to keep in mind.
Makeup products are bacteria magnets, Akram says, and the longer they’re laying around, the more bacteria they harbor. With that in mind, regularly assessing all your products and their expiration dates is highly recommended.
Telltale signs that a product is past its expiration date include changes in color, odor and texture. “Preservatives become less active when a product is reaching its expiration,” explains Akram. Dr. King says the same goes for non-makeup beauty tools such as washcloths, sponges, makeup brushes and applicators. Be sure to clean them regularly or swap them out for new ones.
Dr. King points out that these guidelines apply to makeup products that are opened and used. Unopened products have never been exposed to air, and likely aren’t contaminated. However, she says it's still important to keep an unopened product’s expiration date in mind. The active ingredients may be less potent, and can degrade and irritate the skin over time. And even if the product is still effective and harmless, Dr. King says the longer it goes unused, it may be less enjoyable to use because it can become clumpy or dried out.
According to Akram, most lip product brands offer a one-and-a-half-year lifespan for lipsticks, and one year for lip glosses. And before you swipe on that old lipstick, this will make you think twice: “Applying expired lip products can cause a mild to severe lip rash, dry lips, and allergic reactions are also possible,” Akram says. That means lipsticks you purchased before the pandemic should be disposed of.
With powder eyeshadows, Akram says you’re good for about two years; cream shadows have a shorter lifespan of about a year. If the texture is off (e.g., it looks clumpy) or has an unusual smell, Akram says it’s best to toss it to avoid an eye infection or allergic reaction.
Using expired foundation can result in acne, allergic reactions and other skin irritations, Akram says. This is why staying on top of expiration dates is vital. Expect a lifespan of a year for liquid and cream foundations, and a year and a half for powder foundations.
An eyeliner’s shelf life can range from three months to a year, depending on the formulation. “Creams and liquids tend to build up bacteria the quickest and have a shorter life span,” Akram says. “A pencil can last you up to a year, keeping in mind you’re shaving away most of the bacteria every time you sharpen it.”
Possible side effects of using expired mascara include lash shedding and eye infections. Akram and Dr. King agree, it’s best to swap out your tube of mascara for a new one every three months.
As with other face products, using expired blush or bronzer can lead to inflamed acne, skin irritations and rashes. To be safe, follow the suggested shelf life of one year to a year and a half, says Akram.
“Concealers typically last about six to eight months,” Akram notes. “If you notice the color has slightly changed or even the texture of the product, it’s time to toss it. You can develop an eye infection, acne or other skin irritations."
Whether you use a cream or powder highlighter, you’re good for about a year or maybe a little longer, Akram says. Following this recommendation will help prevent bacteria build-up, skin redness, and rashes.
“Using an old brow product that most likely has built-up bacteria can lead to acne in your brows, brow shedding and clogged pores,” Akram says. ticking to a one-year shelf life for brow products is ideal.
● Lip products: 1 to 1.5 years
● Eyeshadow: 1 to 2 years
● Foundation: 1 to 1.5 years
● Eyeliner: 3 months to 1 year
● Mascara: 3 months
● Blush and bronzer: 1 to 1.5 years
● Concealer: 6 to 8 months
● Highlight: 1 year
● Eyebrow products: 1 year
Is it time to replace your old lipstick? Shop the new Rose Inc Satin Lip Color and go BTS inside the Italian factory where it's made.
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
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Creamy lipstick that plumps the lips while drenching delicate skin in moisture.
Value$28.00 USDBesotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
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A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Value$26.00 USDAdd items to your bag to unlock this gift.
A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDSatin Copper
Rich red copper
Satin Cocoa
Neutral brown
Satin Plum
Deep cool purple
Satin Olive
Dark green
Satin Copper
Rich red copper
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A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.
Value$12.00 USDWhite Gold Shimmer
Light gold with pearl
Copper Shimmer
Copper gold
Lavender Shimmer
Light metallic purple
Khaki Shimmer
Metallic green-gold
White Gold Shimmer
Light gold with pearl
An intensely hydrating treatment that restores pillowy bounce to lips.
An intensely hydrating treatment that restores pillowy bounce to lips.
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
A non-comedogenic, daily sunscreen with the benefits of a brightening...
A non-comedogenic, daily sunscreen with the benefits of a brightening...