Two-piece gift with $75 orders ($48 value)  Shop now Select 2 free samples at checkout Shop all Free standard shipping on all US ordersShop all
Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets

Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.

As a model, Ivy League student, entrepreneur, and global ambassador for Operation Smile, it’s safe to say that Pritika Swarup is busy. “I only get involved in what I believe in and am deeply passionate about,” she explains. “I try not to spread myself too thin...[but] to be quite honest, I police myself to hold myself fully accountable to fulfill my commitments.” That’s meant scheduling time to study between modeling gigs, advocacy projects, and work as an investment analyst in New York, all while balancing a robust self-care routine she learned from her mother, whom she describes as a yogi and wellness guru.

It was in her daily meditation, stretching, exfoliation, and other Ayurvedic practices she learned from her parents—who immigrated to Virginia Beach from India before Swarup was born—that inspired the latest line on her growing CV: beauty brand founder. “I appreciated the power of South Asian beauty from a very young age,” she explains. “I always felt the absence of my culture in mainstream media and the beauty industry growing up, especially when I started working in fashion at the age of 17. It was then that I realized how much Indian beauty and holistic wellness were significantly underrepresented in the market.”

Balancing her upbringing with a focus on financial economics from Columbia University and a thriving modeling career—which includes campaigns for MAC, Clinique, and Fenty Beauty as well as appearances in VogueElle, and L’Officiel—gave Swarup the drive necessary to take on what could be her most important project yet. “The ultimate goal is to pull the curtain back on modern India to reveal the holistic beauty and rituals of the East,” she says about Prakti, which is set to launch later this year. Rose Inc. caught up with Swarup to discuss her forthcoming line, how she manages her time across projects, and the beauty secrets she’s learned along the way.

‘‘ I ALSO USED TO WEAR MAKEUP TO LOOK MORE ‘PUT TOGETHER’, AND NOW I WEAR MAKEUP TO AMPLIFY MY UNIQUE BEAUTY. ’’

Your Bag 0

Choose Free Samples


Select 2 free samples

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Recommended


Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

$27 $20
14 reviews

The Satin Lip Trio

$27 $20
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush

Hydrangea

Light cool pink

$32
424 reviews

Cream Blush Refillable Cheek & Lip Color

$32
Rose Inc Tinted Serum in shade 140 - Deep

140

Very Deep Skin Tone/Red Undertone

$49
302 reviews

Skin Enhance Luminous Tinted Serum

$49
Rose Inc Foundation Brush

$32
133 reviews

Number 3 Foundation Brush

$32
Rose Inc Eye Revival Brightening Eye Cream with cap open to show pump

$55
216 reviews

Eye Revival Brightening Eye Cream

$55
Cooling Spheres from Rose Inc

$60
7 reviews

Cooling Spheres Facial Massager Duo

$60
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive

Besotted

Beige pink

$28
434 reviews

Satin Lip Color Rich Refillable Lipstick

$28
Rose Inc Concealer Bottle

LX 200

Very Deep Skin Tone, Neutral Undertone

$30
575 reviews

Softlight Luminous Hydrating Concealer

$30
Rose Inc Concealer Brush

$26
30 reviews

Number 1 Concealer Brush

$26
Rose Inc Radiant Reveal Brightening Serum

$74
248 reviews

Radiant Reveal Brightening Serum

$74
$0.00
or 4 interest-free installments of $0.00 by Continue shopping