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Artist in Residency: Gucci Westman’s Iconic Red Lip

Gucci Westman lives in a place between two worlds: New York fashion and Hollywood celebrity; makeup artist and cosmetics designer; beauty’s old guard and new. With more than two decades in the industry—and a CV that’s a who’s who of publishing, runway, and entertainment—finding inspiration for a four-part beauty shoot undoubtedly strikes a thoughtful juxtaposition.

After seeing Jamaican model Tsheca White for the first time, Westman knew what she wanted to channel: The classic glamour of iconic women from various decades, executed with modern finishes. “What I love about each one of these looks is that they’re fast,” says the artist. “I wanted people to feel the approachability.”

It’s Westman’s unique POV and her own line of clever, multi-tasking products—Westman Atelier—that converted mainstay looks, like bright red lips and smoky eyes, into inspiration fit for 2020. For these reasons and more, Rose Inc. is delighted to feature Westman as this month’s Artist in Residency.


Crimson. Wine. Ruby. Every shade of red coveys something slightly different—especially when punctuating the mouth. Westman called upon the eternally-classic, slightly-retro shade of tomato to launch her residency. In a dreamy matte finish, it carries the ultimate allure of a bygone era.

“I always think of Marilyn Monroe or Grace Kelly when I picture a tomato red lip,” Westman says. But channelling the golden age of Hollywood in 2020 requires more than old photographs. “The look has to be groomed, polished, and all about the lip,” she says. To keep things modern, Westman grounded the vibrant shade with soft brows, dewy skin, and, while it might seem counterintuitive, lashes free from mascara. The result is a nod to the past, made for today.


The hallmark of this look lies in the contrast between Tsheca’s subtly-glowing skin and her vibrant, matte lips. For the former, Westman patted the brand’s Lit Up Highlight Stick along the high points of Tsheca’s face, then dusted the brand’s Super Loaded Tinted Highlight in Peau De Soleil over the model’s cheekbones with the brand’s Blender Brush to “hug her cheeks and give her definition,” Westman says. “I even used a bit on her eyelids because it's a really rich, golden color.” She skipped mascara but groomed Tsheca’s brows by brushing them up and out before filling in any holes with Tom Ford’s Brow Sculptor Pencil.

Westman Atelier’s Baby Cheeks Blush Stick in Poppet—applied on the apples of the cheeks—provided just enough color to balance the lips without overshadowing them. “I wanted her skin to feel really healthy, not like she was wearing a lot of makeup,” Westman says.

Prepping one's lips for matte lipstick is crucial, so Westman suggests buffing away dry skin with a wet, warm washcloth before applying a thick layer of lip balm. Give it a few minutes to penetrate before wiping clean and reaching for lip color. Tsheca’s vibrant, enviable lip look comes courtesy of Westman Atelier’s Lip Suede in Tomato Red (the third shade from the top of the palette) applied with the brand’s Lip Brush. Taking her time, Westman added delicate layers by following the outline of Tsheca’s natural lip line.

Tsheca White photographed in New York by Heather Hazzan. Written by Lexy Lebsack.

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