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Fashion Director Rajni Jacques Shares Her Power Lipstick & Haitian Beauty Remedies

“I’ve always been one of those people who believes it takes a village to make real change,” says Rajni Jacques. “It’s all about having a group of people who are driving towards making something better.” You may know Jacques as Snapchat’s global head of fashion and beauty — or as the former fashion director at Allure and Teen Vogue — but she’s also the co-founder of Building Black Bedstuy, a financial-relief organization she started with Kai Avent-deLeon and Nana Yaa that helps Brooklyn residents disproportionately affected by COVID-19.

Jacques is also a mother, painter, and devoted fan of bold lip color, all of which is deeply influenced by her Haitian culture. Growing up in New Jersey, she learned about skincare at an early age. “It was always about your skin and how well you took care of it,” she says, adding that her mother often made DIY products: a mix of cornmeal, shea butter and oil to create a face scrub or egg and avocado as a hair mask. “I grew up thinking avocados were only for your hair and not something you’re supposed to eat!” she says. Still, her most valuable lesson was inner confidence. “My mom always taught us to lean on something beyond our physical traits.”

Below, Jacques shares more about her beauty and wellness rituals as a working mother and community leader, her ideal Valentine’s Day date and so much more. 

“I grew up thinking avocados were only for your hair…”

“...it takes a village to make real change.”

Getting Ready With Rajni Jacques

As the fashion and beauty director of Snapchat, co-founder of Building Black Bed-Stuy and a mother of two, Rajni Jacques has learned the importance of work-life balance. To help her through the days, she turns to practices including Haitian beauty rituals, daily stretching and, of course, the perfect playlist.

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