Gift with $50 orders ($20 value) Shop now Two free samples with every orderShop now Free standard shipping on all US ordersShop all Free international shipping on orders over $50Shop all
The Art of Soft Sculpting with Tasha Reiko Brown


Makeup trends come and makeup trends go, but one cosmetic objective that’s held strong for decades is adding shape and dimension to the face. Contouring—a method of dramatically defining facial features by placing complexion shades lighter and darker than the skin in the hollows and on the high points of the face—has maintained massive popularity among the Instagram and YouTube communities for years. But according to renowned celebrity makeup artist Tasha Reiko Brown, there’s a way to accentuate our natural features and achieve the perfect amount of definition without layering tons of product or spending tons of time. It’s called soft sculpting, and Brown thinks it’s a game changer for everyday makeup.

“When you sculpt the face, you bring out the natural highlights and shadows. It’s the perfect backdrop for an enhanced lift,” she explains. “Soft sculpting is more refined and more elegant than the harsher contouring we have been used to. It’s about diffusion and softly carving out the architecture of the face.” With over two decades of industry experience and a client list packed with heavy hitters from Tracee Ellis Ross to Gabrielle Union, Lil Nas X and Alicia Keys, Brown knows a thing or two about customizing makeup to serve the individual. “It’s about working with the lovely and unique features we individually have. We run into issues with makeup when we try and sculpt something that isn’t there,” she says. Here, Brown lays out her soft sculpting protocol.


For your best results with soft sculpting, Brown says you’ve got to get your hands on bronzers and blushes that complement your skin tone. “I often find those with paler skin tones will work with a bronzer that is too orange or too red and in the same breath, deeper skin tones working with a bronzer that is too cold or too neutral. Soft sculpting should be warm and clean and use shades that are already found in the face,” Brown notes. Not sure of your undertone? We’ve got you covered. Check out this fail-proof guide for identifying it.

"Soft sculpting is more refined and more elegant than the harsher contouring we have been used to. It’s about diffusion and softly carving out the architecture of the face."


In a landscape where a full face of heavy makeup is the norm, our expert thinks there’s something to be said for taking a step back and doing more with way less. To that end, she says to focus on factors like product placement and technique to get the soft sculpt of your dreams. “I love to take my bronzer across my forehead, underneath the cheeks, across the jawline and down the neck. It adds a depth to the skin that defines the soft sculpt. Don’t go in too hard too quickly,” Brown instructs. “For highlight, you want to elicit a natural glow, so I like to mix a little liquid highlight into the foundation and then press into the face. It will help to showcase the radiance of the skin.”

Photographed by @tashareikobrown

Your Bag 0

Your cart is empty Shop all
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples

Select 2 free samples
Add Free

Sample: Skin Enhance Luminous Tinted Serum

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Add Free

Sample: Eye Revival Brightening Eye Cream Sachet

Add Free

Sample: Radiant Reveal Brightening Serum Sachet

Add Free

Sample: Softlight Luminous Hydrating Concealer


321 reviews


Light cool pink


Cream Blush Refillable Cheek & Lip Color

A hydrating cream that brightens and blurs with a radiant...

536 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone


Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

220 reviews


Very Deep Skin Tone/Red Undertone


Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

412 reviews


Beige pink


Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

27 reviews


Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

205 reviews


Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

234 reviews


Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...



Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...