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The Consult: Jenna Lyons’ Secret To Faking Full Lashes

WELCOME TO THE CONSULT, YOUR VIRTUAL APPOINTMENT WITH THE WORLD’S MOST IN-DEMAND BEAUTY EXPERTS.


One could argue that Jenna Lyons did more for wool sweaters and pencil skirts during her 27 year tenure at J.Crew than any designer, model, or creative director in American fashion history. So when the global chain’s former president and 
creative director exited the company back in 2017, the fashion world waited with bated breath to see what she’d do next. What they didn’t expect was a collection of false eyelashes.

“Being someone who spent a lot of time in the fashion world, I came to understand how intertwined it is to beauty,” Lyons says about the inspiration for Loveseen. “There is no ‘look’ without hair and makeup.”

While her foray into beauty was initially unexpected, close examination of the J.Crew cultural phenomenon allows the true scope of Lyons’ creative vision to come into focus. To wit: How would the brand’s tailored suiting and striped tees have resonated without the orange-red lipstick and bedhead synonymous with its catalogues? One might be so bold as to say that makeup artist Troi Ollivierre—Lyons’ longtime collaborator and friend—was the key to making the preppy aesthetic feel youthful.

With J.Crew’s gangbuster success under their belts, Lyons and Ollivierre are back together again—but this time, it’s personal. “I don't have any eyelashes myself due to a genetic disorder,” Lyons says, adding that when dramatic strip lashes and time-consuming eyelash extensions began trending, she started experimenting a bit more. “The styles themselves were quite dramatic and the bands were very thick,” she says about the products she tried. “I realized that maybe there was something in-between—and that got me excited.”

STEP 1: SELECT

“The first step is know your lash,” Lyons says, adding that her current go-to style is Cate, a delicate set with a barely-there band that comes in brown and black. “Most lashes need to be cut, but ours don't. My biggest struggle was always trying to find out how and where to cut them...it saves a ton of emotional gymnastics.”

STEP 2: CURL

If you have lashes, now’s the time to curl them, Lyons says. This creates a more streamlined look that allows your lashes to seamlessly blend with the falsies.

‘‘ YOU DON'T HAVE TO GET IT RIGHT ON THE FIRST TRY! ’’

STEP 3: GLUE

Using your favorite glue—Lyons recommends Duo Clear Brush-On Adhesive—apply a thin line at the base of your falsies. “Let the glue get tacky; 30 seconds should do the trick,” she says. “It is way more challenging to put the lash on when the glue is slippery. When it's tacky, the first time you stick them on, they stay.”

STEP 4: APPLY

While it might seem logical to start at one end of the eye, Lyons suggests otherwise. “Going in at the center is what I found to be the most foolproof approach,” she says. One can carefully execute this step using a pair of tweezers until Loveseen’s forthcoming application tool is released. “This is another reason why we developed the tool, which allows you to come in directly at the center and still be able to see your eye,” she says


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