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How The Pros Select The Perfect Brow Product Color

The face-framing power of well-defined eyebrows is unmatched. Whether you prefer the brushed-up look of brow gel or layer in pencil or pomade for a thicker look, choosing the right brow product color is the key.

When searching for a flattering brow product color, your hair color is the most important thing to consider. When in doubt, makeup artist Judi Gabbay says the rule of thumb is to stay within two shades of your hair color for the most natural brow look. And since there’s even more strategy to it, we turned to the pros to break it all down. Below, Gabbay and fellow artist Nikki La Rose spill their secrets to selecting the perfect brow product colors for each client. 

"Keep the darker tones towards the tail of the brow and lighter ones towards the front of the brow for a more natural look."

More Matching Tips

"I try to pull in different textures and different tones to really give it a natural appearance."

Bend the Rules

All that said, guidelines on what brow product shade to use are just that guidelines. "Makeup is meant to be fun and is totally subjective," La Rose says. "There are zero rules for brows these days,” adds Gabbay. “Ice blonds can rock black brows, brunettes can rock bleached brows and everything in between."

Gabbay's best brow advice? Experiment. Try different brow product shades and decide what looks good with your features. "Even if it's just throwing a brow gel or a little bit of powder on them before you leave the house, you can just really bring them to life," La Rose says. "They really do frame your entire face."

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