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PopSugar’s Sade Strehlke Talks Beauty & Balance

PopSugar’s editor-in-chief Sade Strehlke is a natural-born storyteller. A strong desire to help others feel seen and heard has guided Strehlke from the time she was  a “theater kid” growing up in the Bronx. Later on, it manifested in her work as a journalist which has included profiles on ballet dancer Misty Copeland for The Wall Street Journal and spotlighting the work of activist Gloria Steinem for Teen Vogue. These days, it looks like placing the hip-hop duo City Girls on PopSugar’s cover and simultaneously creating room for people across the 50 states to share their abortion stories, all in hopes of reminding others that they’re not alone. “Helping others is what’s most important to me,” the New York and Connecticut-based editor says. “I just love being able to tell useful stories.”

Following graduation from University of Southern California, Strehkle got her start interning in fashion PR. This inspired her to launch her own fashion blog, Icon Concierge, in 2009, which opened the door for invites to fashion shows. Strehlke’s work as a blogger piqued her interest in journalism graduate school, and upon graduating Columbia University in 2014, Strehlke landed an internship at the Wall Street Journal’s lifestyle magazine, WSJ, which evolved into a full-time job. “I’m just happy I get to do what I love,” she says. “I love service journalism and I love women's media. Whether it's something fun or more weighty and serious, I love being able to tell other people’s stories.” 

Below, Strehlke opens up about her personal confidence journey and how she balances it all as an editor-in-chief and mother of three, from weekly blowouts to tennis practice and everything in between. 

By Jasmine Holder

“Beauty is all about how you feel and how you make others feel.”

By Jasmine Holder
By Jasmine Holder

“The biggest lesson I’ve learned is that I should never tolerate people putting me down.”

By Jasmine Holder

“Helping others is what’s most important to me… I love being able to tell other people’s stories.”

By Jasmine Holder

Get Ready With Sade Strehlke

From shedding light on reproductive rights to interviewing renowned ballet dancer Misty Copeland, PopSugar’s Editor-in-Chief Sade Strehlke loves helping others via storytelling. When she’s not busy taking over media, she enjoys spending time with her three children, playing tennis and listening to an upbeat playlist.

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