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Model Emily DiDonato’s Fuss-Free Skincare & Makeup Musts
EVERYBODY HAS A STORY ABOUT BEAUTY. IN ROSE INC.’S THE PROFILE, SOME OF THE WORLD’S MOST INTRIGUING PEOPLE SHARE THEIRS. IN THIS INTIMATE INTERVIEW SERIES, WE GET (VIRTUALLY) UP CLOSE AND PERSONAL TO EXPLORE THEIR DEFINITIONS OF BEAUTY AND PATH TO SELF-CONFIDENCE. THE PROFILE PRESENTS THESE COMPELLING PERSONALITIES IN A NEW LIGHT—ONE THAT ILLUMINATES THEIR OWN JOURNEY, DREAMS, AND DESIRES WHILE HIGHLIGHTING THEIR UNIQUE RELATIONSHIP WITH BEAUTY.

A native New Yorker, model Emily DiDonato has stayed put in the city since the pandemic started a year ago, but by no means has she been idle. She’s been prioritizing her mental health through therapy, reading more, creating content for her millions of followers, working out when she can, and fine-tuning her beauty regimen. “I’m just taking it day by day, trying to find happiness and spark joy in the little ways and the simple things,” she says. Somewhere in between all of that, she also launched her new skin-care brand Covey, a three-product line meant to take the stress and guesswork out of creating an effective routine.

DiDonato has worked as a model for more than a decade now—with beauty and fashion brands alike—and has been the face of Maybelline for almost as long, so she’s no stranger to the importance of caring for your skin. Like a lot of people, her regimen has become something she cherishes, especially during the pandemic. “Sticking to my skin-care routine absolutely makes me feel sane and put together and makes me feel like I’m doing part of my self-care routine,” she says.

We caught up with the model-turned-founder—and star of this month’s Artist in Residency with her longtime makeup artist Misha Shahzada—to learn more about the inspiration behind Covey, how she balances what to share and what not to share online, and what she does when she needs a mood boost.

‘‘ STICKING TO MY SKIN-CARE ROUTINE ABSOLUTELY MAKES ME FEEL SANE… ’’

Emily DiDonato photographed by Elias Tahan.

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