A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Medium Coverage, brightening, balancing
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Sheer Coverage, illuminating, hydrating
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and longwearing
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Medium coverage, brightening, blurring
A native New Yorker, model Emily DiDonato has stayed put in the city since the pandemic started a year ago, but by no means has she been idle. She’s been prioritizing her mental health through therapy, reading more, creating content for her millions of followers, working out when she can, and fine-tuning her beauty regimen. “I’m just taking it day by day, trying to find happiness and spark joy in the little ways and the simple things,” she says. Somewhere in between all of that, she also launched her new skin-care brand Covey, a three-product line meant to take the stress and guesswork out of creating an effective routine.
DiDonato has worked as a model for more than a decade now—with beauty and fashion brands alike—and has been the face of Maybelline for almost as long, so she’s no stranger to the importance of caring for your skin. Like a lot of people, her regimen has become something she cherishes, especially during the pandemic. “Sticking to my skin-care routine absolutely makes me feel sane and put together and makes me feel like I’m doing part of my self-care routine,” she says.
We caught up with the model-turned-founder—and star of this month’s Artist in Residency with her longtime makeup artist Misha Shahzada—to learn more about the inspiration behind Covey, how she balances what to share and what not to share online, and what she does when she needs a mood boost.
How do you start your day?
I start my day with my morning oat milk latte and then I always get some kind of workout in—even if it's just 20 or 30 minutes a day. I make sure to always do my skin-care routine, which is mycleanser, myvitamin C serum, and mymoisturizer. And I also try to make sure to get dressed every day in some capacity so that at least I'm not in my pajamas all day. It's not going to be the best outfit I've ever been in in my life, but that really helps with my mental and spiritual health generally.
Usually, a lot of models and people in the fashion space would be in the thick of fashion month right now, what’s it been like to take a step back from all of that?
I do miss it…I miss the energy of fashion week and everyone that came with it and what it brought to New York and all the cities that fashion week hit. I have hope that it will return in not too long and, in the meantime, I've been staying really busy launching my skin-care business, which I’m grateful for.
You’re very much online…how do you balance what to share vs. what to keep to yourself?
I think it's always a balancing act. I try to be somewhat thoughtful about what I put online and make sure that it's something that will play well with all of the types of people in my life—like my mom or my husband. That's probably a weird way to say it, but that's kind of like my compass. Generally, I have two categories of content: Something helpful and educational, or something that's positive, entertaining, and will make people laugh or feel good.
In the same light, how do you balance being too online and taking breaks?
I think it's harder than ever to step away from the computer, but I do have to build in those mini-breaks in my day otherwise my calendar fills up really quickly. It can be something as simple as going for a walk and grabbing a coffee at my favorite shop or laying on the floor playing with my puppy. Those moments make all the difference in the world.
You’ve talked about body insecurities publicly in the past, what have you found to be most helpful in learning to be kinder to yourself?
Generally, staying away from comparing yourself to others—which I know is easier said than done—and being mindful about who you follow on social media and the type of content that you consume. If you're looking at or consuming content from people who don't make you feel good, or you find yourself comparing yourself to them and feeling worse about yourself, mute those things, unfollow those people. But also bringing in positive self-talk and not allowing the insecure voice in my head to dictate how I feel and what I’m doing.
You also create a lot of beauty content, have you always had a natural curiosity about beauty, or did someone (or something) pique your interest?
As a model, I've worked for so many beauty brands for so long so it was very much intertwined with my life. I was always genuinely interested in beauty on set, asking makeup artists what they were using, what they were doing, why they liked certain products, so I think it made sense that I started sharing these tidbits and things that I learned on set and behind the scenes. I also knew that it was something that my audience liked seeing from me so it was like the perfect marriage of those things.
What does “beauty” mean to you?
When you can tell someone is being their true, honest, most authentic self it glows from within and is a form of confidence. I see that as beauty.
What inspired you to start your skin-care brand Covey?
As a model in the industry now for over 10 years, my skin was always really important and a top priority. I would try so many products and spend so much time trying to figure out my routine and had access to so many experts but I still made some big and core mistakes. I wasn't seeing results and generally felt really overwhelmed and confused, so I wanted to create a simple, effective, and compatible routine.
I analyzed over 2,000 comments on my skin-care content and my social profiles and I realized that I wasn't alone in those challenges that I was having. The main questions that I was seeing were: What products do I need in my routine? Do they work together? How should I use them? What order should I apply them in? So Covey really removes the complexity from skincare.
How did you go about deciding on the three products you have?
The three products, what's in them, and what they do, came from a couple of things. We partnered with a dermatologist in New York City, Dr. Julie Russak, MD, and she helped us to identify the key products and made sure that the ingredients we were using were the highest of quality. My business partner and I also went through over 5,000 reviews of products on top retailers and figured out what people were complaining about, what they were craving out of their routines, and what was causing irritation. It helped us inform our decision around what the products were and what was in them, how they felt, all of that.
What does your skin-care routine look like these days?
My skin-care routine is kind of like a ritual to me and it starts and ends my day, so I do keep it really minimal with a couple of key products. I start with Covey's cleanser and it gets rid of any dirt or grime from the evening. Cleansers are often overlooked but it's one of the most important steps in your routine. Then I always use my vitamin C serum. Covey's has 15% tetrahexyldecyl ascorbate which is a different form than a lot of other brands. It's more stable, does a better job at penetrating the skin, has no smell or scent, and it's 50 times stronger than L-ascorbic acid. Last but not least, I use the moisturizer from Covey which has squalane and glycerin in it. It’s this perfect balance of water-based hydration and oil-based moisture and it's really lightweight, but it's also super rich and hydrating at the same time. The texture is incredible and was really important when we were formulating it. It also plays really well with makeup which was also really important for me. And then in the mornings I always make sure to pair a sunscreen on top of that. I love anything Supergoop.
What about your hair-care regimen?
It's kind of unexciting. For the winter, my hair gets so dry and my scalp gets so dry so I use Neutrogena's T-Gel which is for super dry, itchy scalp. I'm in New York and it just happens every winter without fail. For my conditioner, I use Oribe Gold Lust Repair and Restore Conditioner which I really like. I always do some sort of oil on my ends, and I really love MAY11. It's also really good on my scalp if I'm not going anywhere for the day. And then I use Ouai's Leave-In Conditioner during the day if I let my hair air-dry and want to let my hair texture shine through.
What beauty lesson have you learned from modeling—any tricks, bits of advice, or techniques that you now use regularly?
I used to be so overwhelmed by some of the makeup looks artists would do on me, but I've learned to focus on an eye or a lip and leave the rest really simple. You can create really amazing makeup and beauty looks without putting on too many products or too much crazy time and effort.
What’s your everyday, go-to makeup look?
I always try to look glowing and fresh. I always usually do a little bit of concealer, I like Maybelline's under-eye concealer, it's my old faithful. I'll do that under my eyes and the center of my forehead and my chin. I always do some kind of blush, I put it all over my cheeks and all over my nose, it just makes me feel happy and youthful and sunny. I use Bare Minerals blush and it's the color You Had Me At Merlot. I always fill in my brows just a tiny bit on the ends, I’m super fair in the brow department. I use Maybelline Brow Precise and I use a blonde color pencil so it's super natural looking, and their clear brow gel. I always do some sort of lip, I like a berry, wine, merlot kind of color lip and I usually use Clinique Chubby Stick. And then I always do some kind of bronzer—always, always, always. I use Maybelline City Bronzer and that makes me feel like I just got home from vacation and makes me feel put together, especially in the winter in New York when I just look so dull.c
Do you recall your first makeup purchase?
I think it was Maybelline's Great Lash mascara, the pink one with the green top.
What do you do when you need a mood boost?
Working out, of course, is helpful. I also go to therapy once a week which has been very helpful during this time. Playing with my puppy is very helpful, a major mood booster. And also I would say blasting really happy music and jumping around in circles with my husband. I'll do that to amp myself up and it totally shifts our mood.
What is making you feel hopeful about the future right now?
I think the first couple of months of the pandemic were so hard and I feel like every day there's some good news about things getting better and moving in a good direction. This sounds kind of depressing but I think our darkest days are slowly starting to get behind us in terms of the pandemic at least. It’s a super sunny day in New York today and I'm like, ‘Oh my God, spring’s coming!’ It's just small things like that that I'm like, ‘It's going to get better, the sun will come out, we won't be freezing during outdoor dining anymore!’ Those are the things that are giving me glimmers of hope.
Emily DiDonato photographed by Elias Tahan.
Tinted Serum 130 Deluxe
Deep Skin Tone/Neutral Undertone
Tinted Serum 100 Deluxe
Deep Skin Tone/Golden Undertone
Tinted Serum 080 Deluxe
Medium Tan Skin Tone/ Peach Undertone
Tinted Serum 060 Deluxe
Light Skin Tone/Warm Peach Undertone
Tinted Serum 040 Deluxe
Light to Medium Skin Tone/ Neutral Undertone
Tinted Serum 020 Deluxe
Light Skin Tone/Warm Peach Undertone
Tinted Serum 130 Deluxe
Deep Skin Tone/Neutral Undertone
Two mini versions of our bestselling shades and one limited...
Two mini versions of our bestselling shades and one limited...
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
A hydrating skin tint that delivers powerful skincare and sheer,...
An angled brush designed for control and seamless blending along...
An angled brush designed for control and seamless blending along...
A pearlescent cream that diminishes the appearance of dark circles...
A pearlescent cream that diminishes the appearance of dark circles...
Two cooling facial massagers that support lymphatic drainage to visibly...
Two cooling facial massagers that support lymphatic drainage to visibly...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...