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Caroline Lin First Tried Makeup in College — & It Changed Her Career

Content creator Caroline Lin’s passion for beauty and fashion didn’t start until she came to NYU in 2013 for college. “I grew up going to a very strict school in China where we wore uniforms and weren’t allowed to wear makeup,” she says. “The beauty standard there is also all about being pale and skinny. I never felt like I fit that mold...It definitely made me feel insecure.” But when she moved to New York, where she is still based today, that quickly changed. “I began to feel more confident and comfortable in who I am,” she says. “It’s such a diverse place. I love being surrounded by people who are comfortable in their skin. It helps because I’m still getting there. It’s definitely a journey.”


Though you wouldn’t expect it by looking at her aspirational and artfully-chic content creation work for brands like Fleur du Mal, Rose Inc and Celine, Lin never set out to become a digital creator. “I started off doing it for fun,” she says of the side hobby she picked up during the pandemic while working as a financial advisor for an insurance company. “I began racking up a lot of clients and I eventually had to choose one over the other,” she says. “I’m happy now because I have a flexible schedule and I can be my own boss,” Lin adds. “I get to be creative and work with brands that I absolutely love.”  


Below, Lin breaks down the beauty and wellness routines that help her feel grounded and confident, what beauty means to her and her go-to products. 

“Beauty is about being comfortable with who I am and my own body.”

“I love being surrounded by people who are comfortable in their skin.”

“Here in New York I feel like I can just be who I am. And that's beautiful."

Get ready with Caroline Lin

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