$10 off $50 | $20 off $75 | $30 off $100Shop now The Holiday Gift GuideShop now Free standard shipping on all US ordersShop all
Photographer Amanda López on Beauty Ideals & Celebrating Her Heritage

“I love the process of researching a person, seeing what kind of images have been made of them in the past, and thinking about what I can do to offer a new perspective,” says photographer Amanda López. “Photography has taught me that everybody is beautiful. Find something that makes someone feel good and that’ll come out in the photo.”

Growing up in Sacramento, López always loved painting and drawing, but the minute she picked up her dad’s camera at 17, it was as if a light bulb went off. “I realized I really liked working with people one-on-one and I loved making portraits,” she says. To learn her craft, López spent a decade working in galleries and photo studios after graduating from San Francisco State, including a stint as L.A. photographer Estevan Oriol’s assistant. Today, she focuses on portrait and lifestyle photography and has worked with The Washington Post, Time, Netflix and Instagram. Her work, which often spotlights women of color, also appears in the Smithsonian National Museum of American History and her work celebrating the cultural significance of door-knocker earrings was featured in MoMA's "Items: Is Fashion Modern?" exhibition in 2017.

We caught up with López for a conversation about beauty — and how her career has shaped her relationship with it — ahead. 

“Find something that makes someone feel good and that’ll come out in the photo.”

"I saw so many different styles of beauty and I think that helped me when I became a photographer."

“I internalized the standard of beauty as what I was seeing on TV — Mexican actresses who were really thin and had long, beautiful hair and their makeup was impeccable."



Photographer Amanda López taps into her music roots with her go-to playlist for working out.

Your Bag 0

Rose Inc GiftBox

Add a Signature Gift Box for $0

Choose Free Samples

Select 2 free samples

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone


Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

$36 $20
2 reviews

The Satin Lip Trio

$36 $20
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact


Light cool pink

366 reviews

Cream Blush Refillable Cheek & Lip Color

Rose Inc Tinted Serum in shade 140 - Deep


Very Deep Skin Tone/Red Undertone

257 reviews

Skin Enhance Luminous Tinted Serum

Rose Inc Foundation Brush

124 reviews

Number 3 Foundation Brush

Rose Inc Eye Revival Brightening Eye Cream with cap open to show pump

209 reviews

Eye Revival Brightening Eye Cream

Cooling Spheres from Rose Inc

7 reviews

Cooling Spheres Facial Massager Duo

Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive


Beige pink

424 reviews

Satin Lip Color Rich Refillable Lipstick

Rose Inc Concealer Bottle

LX 200

Very Deep Skin Tone, Neutral Undertone

557 reviews

Softlight Luminous Hydrating Concealer

Rose Inc Concealer Brush

27 reviews

Number 1 Concealer Brush

Rose Inc Radiant Reveal Brightening Serum

239 reviews

Radiant Reveal Brightening Serum

or 4 interest-free installments of $0.00 by Continue shopping