
Ask Mimi: 4 Facts About Rose Inc’s New Body Care Launch
VP of New Product Development Mimi Lu goes into detail about what makes this launch extra special
When discussing the best hair colorists in Los Angeles, Cherin Choi’s name reverberates through insider circles and across Southern California’s sprawling neighborhoods. Whether babylights or balayage, icy blonde or warm copper, she has a way of pairing the right technique with a flattering tone. While Los Angeles has reopened hair salons, there is no denying that the COVID-19 global pandemic has ushered in a new, more natural aesthetic that benefits from a fresh care protocol.
"Color-depositing shampoos or conditioners used at home is another form of regular maintenance,” Choi says about one of her secret weapons. Whether used to soften the line of demarcation from old blonde highlights, refresh a trendy caramel color, or nix orange or red tones from dark hair, toning products can help extend the life of old tones, boost natural hair color, and add shine. “Faded color at home doesn't need to be neglected anymore,” Choi adds. “There are so many amazing products out there that are available to refresh what's been done at the salon.”
We caught up with Choi—whom you can find at Roil in Beverly Hills—to walk us through a few of her favorite at-home products for brighter color, refreshed highlights, and more, ahead.
“Enhancing your natural color really depends on whether or not you want to have cooler or warmer hair,” Choi says. Not sure? Start with clear. “Some products just add shine,” she explains. “I love theSilk’n Glow by Oway Organics. It adds a nice sheen to the hair without all the harsh chemicals.”
“For brunettes with highlights, the most common mistake is using abrunetteshampoo,” Choi says. “You have to use color-depositing products for thelightestpieces of your hair; if there's any blonde, you should only use a product formulated for blonde hair.” Choi swears by this Mr Smith formula: “The violet keeps the blonde bits from turning green,” she says. “And the more indigo/bluish hue tackles the brass.”
Choi’s clientele with warm shades of brown or red know that rich shades fade fast, so she recommends weekly mask treatments. “The Davines Copper and Red masks are great,” Choi says, but adds a caveat. “Just know once you add warmer colors like that, it is harder to get them out.” Best for shades of brown, “the color masks are great for refreshing, rather than changing, your existing hair color,” she adds.
“Color depositing at home can be fun!” Choi says. “Depending on how light your hair is, you can really do a lot with some simple washing and conditioning with different shades.” That being said, if you’ve color- or chemical-treated your hair—even before the pandemic—Choi recommends checking in with your colorist for product guidance and follow all labels carefully. “Consult with your colorist,” she says. “Depending on the color of your hair, you won't get the results of what you think you want…”
Having heeded her warning, she plays favorites: “I have heard nothing but great things about the Kristin Ess products,” she says about the brand’s cult Rose Gold Tint. Think of it as the beginner's version of Overtone, a line of masks that deposit colors like pink, blue, and purple. Davines, known for the Red and Copper masks Choi recommends, also just launched a line of Creative Conditioners in rainbow colors and Biolage rolled out a line called Color Balms this spring as well. “Mr Smith is also about to launch a range of pigments which look beautiful!” Choi adds.
Whichever path you go, cutting a color-depositing products with a plain conditioner is always an option, like one would self-tanner or foundation. Then, “apply on washed, damp, towel-dried hair for best results,” Choi says. “And comb through while the color is in for a more even application.”
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Illuminating, protecting and non-comedogenic
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Brightening, blurring and refillable
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Brightening, blurring and nourishing
A rich, glossy mascara that lengthens, lifts and fortifies lashes.
Lifting, lengthening and fortifying
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Line-blurring, plumping and softening
A pair of pigment-rich eyeshadows that visibly smooth delicate skin.
Satin Copper/Copper Shimmer
Satin Cocoa/White Gold Shimmer
Satin Plum/Lavender Shimmer
Satin Olive/Khaki Shimmer
Satin Copper/Copper Shimmer
Pigment-rich, lustrous and versatile
A mistake-proof bronzer that instantly warms the complexion while blurring...
Capri
Deep
Seychelles
Medium-deep
Kauai
Medium
Parrot Cay
Light
Capri
Deep
Smoothing, antioxidant-rich and non-comedogenic
An enriched longwearing lip crayon that delivers saturated matte color...
Beams
Plum
Quartz
Rose
Abstraction
Smoky peach
Sixteen
Deep berry
Beams
Plum
Smoothing, plumping and conditioning
A powerful hydrating serum that instantly brightens the complexion with...
Hydrating, illuminating and non-comedogenic
A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.
Cleansing, barrier-protecting and anti-pollution
Two cooling facial massagers that support lymphatic drainage to visibly...
Depuffing, calming and brightening
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Tinted Serum 130 Deluxe
Deep Skin Tone/Neutral Undertone
Tinted Serum 110 Deluxe
Deep Skin Tone/Golden Undertone
Tinted Serum 080 Deluxe
Medium Tan Skin Tone/ Peach Undertone
Tinted Serum 060 Deluxe
Light Skin Tone/Warm Peach Undertone
Tinted Serum 040 Deluxe
Light to Medium Skin Tone/ Neutral Undertone
Tinted Serum 020 Deluxe
Light Skin Tone/Warm Peach Undertone
Tinted Serum 130 Deluxe
Deep Skin Tone/Neutral Undertone
Two mini versions of our bestselling shades and one limited...
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
A hydrating cream that brightens and blurs with a radiant...
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
A hydrating skin tint that delivers powerful skincare and sheer,...
An angled brush designed for control and seamless blending along...
A pearlescent cream that diminishes the appearance of dark circles...
A pearlescent cream that diminishes the appearance of dark circles...
Two cooling facial massagers that support lymphatic drainage to visibly...
Two cooling facial massagers that support lymphatic drainage to visibly...
Creamy lipstick that plumps the lips while drenching delicate skin...
Besotted
Beige pink
Hypnotic
Sandy beige
Poetic
Muted coral
Enigmatic
Terracotta pink
Persuasive
Warm rose
Graceful
Golden brown
Poised
Deep brick
Demure
Cool blush
Intuitive
Deep mauve
Eloquent
Soft plum
Besotted
Beige pink
Creamy lipstick that plumps the lips while drenching delicate skin...
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone