Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more
Rose Inc Concealer Bottle

Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

LX 200

Very Deep Skin Tone, Neutral Undertone

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LX 200 Very Deep Skin Tone, Neutral Undertone
LX 190 Very Deep Skin Tone, Cool Red Undertone
LX 180 Deep Skin Tone, Warm Neutral Undertone
LX 170 Deep Skin Tone, Golden Undertone
LX 160 Deep Skin Tone, Red Undertone
LX 150 Deep Skin Tone, Neutral Undertone
LX 140 Medium/Deep Skin Tone, Neutral Undertone
LX 130 Medium/Deep Skin Tone, Warm Golden Undertone
LX 120 Medium/Deep Skin Tone, Pink Undertone
LX 110 Medium/Deep Skin Tone, Golden Undertone
LX 100 Medium/Deep Skin Tone, Peach Undertone
LX 090 Medium Skin Tone, Olive Undertone
LX 080 Medium Skin Tone, Pink Undertone
LX 070 Medium Skin Tone, Golden Undertone
LX 060 Medium Skin Tone, Peach Undertone
LX 050 Light/Medium Skin Tone, Neutral Undertone
LX 040 Light/Medium Skin Tone, Golden Neutral Undertone
LX 030 Light Skin Tone, Pink Undertone
LX 020 Light Skin Tone, Peach Undertone
LX 010 Fair Skin Tone, Neutral Undertone


Extra/Ordinary Results


Ideal for dull skin, dark circles, and discoloration.

A does-it-all concealer that brightens, blurs and contours while nourishing the skin. This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows. Enriched with hydrating squalane, protective vitamin E and color-corrective botanicals, it delivers comfortable wear with buildable coverage.


Lab-tested Results


  • Moisturizes up to 24 hours*
  • 80% of users saw a decrease in complexion redness after 30 days**
  • 90% noticed an immediate smoothing effect after application**
  • 100% say it concealers target areas**

 
* Based on a 24-hour clinical instrument study of 33 people, ages 18-66, after 8-, 12- and 24 hours after single application.  

 ** Based on a 30 day consumer use study of 32 people, between the ages of 21-65 years, immediately after, 8 hours after, 12 hours and 30 days after application. 


Benefits


  • Medium, buildable coverage
  • Rich with nourishing ingredients
  • Longwearing, buildable formula
  • Light, creamy texture
  • Won't crease or cake
  • Glides onto skin for seamless blending
  • Doe-foot applicator allows for precise application
  • Non-comedogenic: Free of pore-clogging ingredients

Eco/Logical Ingredients


Clean and clinically proven

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

Squalane

Pure, sustainable and 100% plant-derived moisturizer that adds weightless hydration

Vitamin E

Powerful antioxidant that nourishes and protects skin

Sodium hyaluronate

Smooths imperfections


"I’VE BEEN ABLE TO CUT FOUNDATION FROM MY DAILY MAKEUP ROUTINE."

ROSIE HUNTINGTON-WHITELEY

Usage and Tutorials


  • Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
  • "I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."
  • "I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."
  • "I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.

"I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."

"I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."

"I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

It really is blendable, easy to apply and easy to wear throughout the day.


Super/Natural Sustainability



REDUCE

• No added weights
• No unnecessary plastic or glass
• Caps and boxes will not be made any larger than necessary


REIMAGINE

• Simple designs made from thoughtful materials
• Reusable or refillable packaging
• All paperboard is FSC-certified
• Packaging uses at least 25% post-consumer recycled material


RECYCLE

• Clear, accurate disposal instructions on each product page
• Long-term commitment to including instructions on packaging


Reviews & Questions

441 reviews

Customer Reviews
4.8 Based on 441 Reviews
5 ★
81% 
359
4 ★
13% 
59
3 ★
4% 
19
2 ★
1% 
3
1 ★
0% 
1
Customer Photos
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28 November 2021
KG
Katherine G.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 55
  • What is your skin tone? Medium

Best Concealer

An amazing product! I am 55+ and have had a hard time finding a concealer…..until now! I even get compliments on my skin!! Finally, no more looking!

20 November 2021
KJ
Katie J.
United States United States
  • What is your skin type? Sensitive
  • What skin issue concerns you most? Fine lines and wrinkles
  • How old are you? 35-44
  • What is your skin tone? Light

Love!

Goes on smooth and conceals everything!

19 November 2021
CD
CLAIRE D.
United States United States
  • What is your skin type? Dry
  • What skin issue concerns you most? Redness and sensitivity
  • How old are you? 35-44
  • What is your skin tone? Light

Fabulous!

I only used RMS for years but wanted more coverage under the eyes. This provides the coverage I was looking for but also blends out seamlessly so that you don’t need a full face if you don’t want. There are no harsh lines. It lasts all day and didn’t irritate my sensitive skin and eyes. Very pleased!

16 November 2021
MJ
Melody J.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Blemishes
  • How old are you? 25-34
  • What is your skin tone? Light

Wonderful Formula, Not So Wonderful Shade Range

Rose Inc absolutely nailed the formula of their concealer (it is exactly what I was looking for). This does budge or crease, it has buildable coverage, and it's thin and hydrating! The only thing that would make this 5 stars is if they broadened the shade range.

15 November 2021
IP
Iris P.
Spain Spain

Good but not my color

Very good texture and coverage with few product, but the colors that I bought didn’t fix to me.

14 November 2021
SW
Sarah W.
United States United States
  • What is your skin type? Normal
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 35-44
  • What is your skin tone? Light

Great little concealer!

This is one of the best concealers I've used. Good coverage, and I find a little bit goes a really long way, so don't stress about the size of the bottle. Because of the good coverage, there are times when I have a little trouble blending it out, but that's only a minor inconvenience. It doesn't crease under my eyes like my previous concealer did!

14 November 2021
KH
Kelly H.
United States United States
  • What is your skin type? Dry
  • What skin issue concerns you most? Blemishes
  • How old are you? 25-34
  • What is your skin tone? Light

Smooth and great on the skin

I like this concealer a lot, but ending up with the wrong color tone even thought I did the quiz to help out which one is perfect for me. I always have a hard time with concealer products finding the right tone and feel that work best on my skin.

15 November 2021

Rose Inc

Hello Kelly, Thank you for sharing you experience with us. I would like to invite you to connect with our Client Concierge. They will be happy to offer you a expert matching service to find your ideal shade and resend a new tone, if this item was purchased from the Rose Inc site. Please reach out to our team here:customercare@roseinc.com We’re available from 9 AM to 5 PM PT on weekdays, closed holidays. Have a great day. The Rose Inc Team

14 November 2021
KS
Kristen S.
United States United States
  • What is your skin type? Dry
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 25-34
  • What is your skin tone? Light

Perfection

I absolutely love this product. I’ve tried many “hydrating” concealers and this one is the only one that is not only hydrating but also provides actual coverage! The formula is medium to full coverage so a little goes a long way, and the shade range is great. I’ve been using it every day for 3 weeks, including when I went back to the office for the first time, and it held up all day. My new favorite concealer!

13 November 2021
HB
Hailey B.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Redness and sensitivity
  • How old are you? 35-44
  • What is your skin tone? Medium

Absolutely perfect

Elegant design, earth friendly packaging and overall thoughtfully made. I can’t say enough about the quality, through and through. The product is rich, creamy and has excellent pigmentation. Fan for life, highly recommend!

13 November 2021
RS
Rachel S.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 25-34
  • What is your skin tone? Light

Best concealer I’ve tried

I went in not knowing what to expect but this concealer is absolutely the best I’ve ever tried, A tiny bit goes such a long way and the coverage is so wonderful without feeling heavy or settling into fine lines at all! Plus the color was a perfect match for me, which is usually difficult because I’m quite pale.

12 November 2021
E
ENR
United States United States
  • Skin type Normal
  • Top concern Fine lines and wrinkles
  • Age 55+
  • Skin tone Light

Great concealer!

This is a great concealer/make up. It provides a medium, coverage, with a slightly radiant finish – not at all shiny, not at all glittery – more the effect you get from a good lighting in a photo. It takes the edge off undereye circles with a subtle but definite illuminating effect. A little goes. a long way and the applicator may provide too much. – I dab a bit on back of my hand and apply with a concealer brush to inner corner of eye, and diminishing amounts outward; then to nose and chin as necessary. Shades: this was hard to decide. . For reference I had been using Make Up For Ever’s Lift concealer in 01 pink beige and Lift Foundation in 01 Porcelain.. LX 030 was a great match ( I think LX010 would have been too light - it is very light.) No strong fragrance either which is great. Definite recommend!

03 November 2021
CN
Chi N.
United States United States
  • What is your skin type? Combination
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 45-54
  • What is your skin tone? Medium

Shade matching online is tough but Rose Inc customer service is great!

I did several shade matches at different angles and it all came back with the LX110 recommendation. I thought it was dark but wanted to try the recommendation. The formula is great and blends beautifully but the shade was too dark. I reached out to Customer Service and they were great. I sent in a pic and they offered a lighter shade to try. The lighter shade worked better. My favorite was the concealer brush. It blends so well and just a great brush!

03 November 2021
LB
Lianne B.
United States United States

Creamy

The concealer is creamy and doesn’t make my skin look dry Lasts well. I’d get it again. Covers well!

29 October 2021
CC
Caroline C.
United States United States
  • What is your skin type? Sensitive
  • What skin issue concerns you most? Redness and sensitivity
  • How old are you? 45-54
  • What is your skin tone? Medium

Best Concealer

This is hands down the best concealer/makeup I’ve ever used - its moisturizing and blends so well, but is still looks so natural and dewy looking. And unbelievably, it lasts ALL day. Of course, the best part is that it’s nontoxic, vegan and eco-friendly. What more could you ask for in a high performance product!?

28 October 2021
VV
Valentine V.
  • Skin type Combination
  • Top concern Uneven skintone and dark spots
  • Age 55+
  • Skin tone Light

Best Multitask Concealer-Please bring more fair shades

Excellent Concealer!! This is by far the longest wearing concealer I’ve ever worn. It does not settle into fine lines, covers everything, and can be used as a foundation. Looks amazing on the skin! Just one request: please bring more fair shades. The fairest shade is just a hair to light for me and the light shade is too dark for me. That said, I will continue to purchase the fairest shade and warm it up a little with cream bronzer. Thanks for a wonderful product!! I am very much looking forward to more products from this line!!

27 October 2021
L
Laura
United States United States
  • Skin type Dry
  • Top concern Fine lines and wrinkles
  • Age 35-44
  • Skin tone Light

SHADE RANGE NEEDS IMPROVEMENT

I was kindly gifted this for reviewing purposes. I originally requested the shade LX 020, which is described as "Light Skin Tone, Peach Undertone" I was really hesitant on which shade to order because the swatches on here and on Sephora seemed to be a bit dark for a light skin, but I went ahead and got this shade. Keep in mind I am a light skin tone with warm/yellow undertones. For reference, I am shade Cotton in Hourglass Vanish and 02 in Kosas Revealer. Once I received it, my doubts were confirmed. This shade was way too dark for my light skin tone. I reached out to ask if I could exchange it for the lightest shade, LX 010, and one of the reps responded to my email and let me know they would be sending over this shade to see if it worked better. The rep did suggest I use the online shade matcher, which I did, but when I used it it ended up recommending an even darker shade than the one I originally received. I finally received the lightest shade LX 010 (Fair Skin Tone, Neutral Undertone) and this one was way too light for me. It's very disappointing that this shade range doesn't have a well distributed shade range with various undertones. They really need a shade in between the two lightest shades. Unfortunately, not even mixing the two shades I received made this work for me. Shade range aside, the formula is a thick creamy consistency with medium coverage. I found this to crease only slightly. The packaging is gorgeous. Very minimal and beautiful. I love the frosted look on the bottle. In conclusion, this is an okay concealer when it comes to formula, but not worth $30 imo. What really makes me say it's not worth $30 especially is the fact the shade range needs some work.

Rose Inc Softlight Luminous Hydrating Concealer ReviewRose Inc Softlight Luminous Hydrating Concealer Review


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