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Alice Wang is Here to Poke Holes in Today’s Beauty Standards

Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty, path to self-confidence, and the power of femininity. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.


Stylist and art director Alice Wang has the kind of beauty perspective one can only cultivate through living across cultures and continents. “I’ve spent my life in three different parts of the world that have completely opposite beauty standards,” Wang says. “What is considered ‘pretty’ in China is not the ideal beauty in Scandi, for instance, but because of my multicultural background, I have come to form my own beauty standards which are not at all specific to race, region, or culture.”

As you might expect, the Chinese-born American, who’s spent the past decade living in Oslo, Norway, borrows aesthetic choices—like the beige lipstick she’s worn for 10 years or her multistep skin routine—from the places she’s called home. But her day-to-day routine packs more than an international punch: It’s also been deeply influenced by a car accident that left her face healing for months last year.

Ending 2020 with a newly-opened Oslo office, Wang spoke to Rose Inc. about her burgeoning fashion career, essential products, and more.

‘‘ SHOWING MY BARE FACE ACTUALLY LEFT ME FEELING BETTER ABOUT MYSELF... ’’

By @emmasukalic

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