Two-piece gift with $65 orders Shop now Free standard shipping on all US ordersShop all
  • SHOP
Alice Wang is Here to Poke Holes in Today’s Beauty Standards

Everybody has a story about beauty. In Rose Inc.’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty, path to self-confidence, and the power of femininity. Featuring imagery shot through their own lens, The Profile presents these compelling personalities in a new light—one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.

Stylist and art director Alice Wang has the kind of beauty perspective one can only cultivate through living across cultures and continents. “I’ve spent my life in three different parts of the world that have completely opposite beauty standards,” Wang says. “What is considered ‘pretty’ in China is not the ideal beauty in Scandi, for instance, but because of my multicultural background, I have come to form my own beauty standards which are not at all specific to race, region, or culture.”

As you might expect, the Chinese-born American, who’s spent the past decade living in Oslo, Norway, borrows aesthetic choices—like the beige lipstick she’s worn for 10 years or her multistep skin routine—from the places she’s called home. But her day-to-day routine packs more than an international punch: It’s also been deeply influenced by a car accident that left her face healing for months last year.

Ending 2020 with a newly-opened Oslo office, Wang spoke to Rose Inc. about her burgeoning fashion career, essential products, and more.


By @emmasukalic

Your Bag 0

Choose Free Samples

Select 2 free samples
Sample: Skin Enhance Luminous Tinted Serum

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Sample: Eye Revival Brightening Eye Cream Sachet
Sample: Reusable Cosmetic Rounds (2 Pads)
Sample: Radiant Reveal Brightening Serum Sachet


Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

Original price: $27 Current price: $20

The Satin Lip Trio

Original price: $27 Current price: $20
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush


Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
Rose Inc Tinted Serum in shade 140 - Deep


Very Deep Skin Tone/Red Undertone

Current price: $49

Skin Enhance Luminous Tinted Serum

Current price: $49
Rose Inc Foundation Brush

Current price: $32

Number 3 Foundation Brush

Current price: $32
Rose Inc Eye Revival Brightening Eye Cream with cap open to show pump

Current price: $55

Eye Revival Brightening Eye Cream

Current price: $55
Cooling Spheres from Rose Inc

Current price: $60

Cooling Spheres Facial Massager Duo

Current price: $60
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive


Beige pink

Current price: $28

Satin Lip Color Rich Refillable Lipstick

Current price: $28
Rose Inc Concealer Bottle