• Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
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    A glimpse inside Rosie Huntington-Whiteley's world.
How Aysha Sow Redefined Beauty After Lockdown
Everybody has a story about beauty. In Rose Inc’s The Profile, some of the world’s most intriguing people share theirs. In this intimate interview series, we get (virtually) up close and personal to explore their definitions of beauty and path to self-confidence. Featuring imagery shot through their own lens, the profile presents these compelling personalities in a new light — one that illuminates their own journey, dreams, and desires while highlighting their unique relationship with beauty.

“I had to let go of the notion that beauty is something I have to see, instead now it’s something I want to feel,” explains content creator and influencer Aysha Sow. For her, the global pandemic acted as a palette cleanser for her beauty routine and how she takes care of herself. “As I get older, I really try to focus more on how I can make myself feel good, whether it is through makeup, food, booking a trip…whatever sparks that ‘feel good’ energy will always result in beauty for me.” It’s a message she believes translates across the world. “When I feel good, I just know it radiates beauty,” she says. “I think this goes for everybody.”

In 2021, Sow feels the most beautiful in the midst of her newly-downsized daily routine. “I usually feel the most confident when I get out of the shower, do my skincare routine, and sleek my hair back,” she says. “I just love that moment of my day so much, because it's when I really see myself the best.” You may have seen her face on the site before and today we are thrilled to welcome Sow back to Rose Inc to discuss her new approach to beauty, plus so much more, ahead. 

“These were things that brought me so much peace of mind.”

“Everything was just enhanced a bit more…”

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