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Meet Kiana Basu Sanchez, Rose Inc’s Head of E-Comm

“What many people don’t realize about e-commerce is that it is basically a fully operational mini business within a bigger business,” says Kiana Basu Sanchez, Rose Inc’s Senior Director of eCommerce who oversees the direct-to-consumer business on RoseInc.com globally and manages and works with teams spanning tech and operations to creative and sales. 


“I love being so hands-on in building a new brand from the ground up. It’s highly motivating,” she adds.  “My favorite part about it all is the data and analytics that we can access and leverage to bring products and personalized experiences to our community,” she says. “I’m also lucky that my team inspires me. I see how dedicated and talented they are and I want to make sure I am fostering a productive and supportive environment for them to thrive.”


Kiana  who previously worked on Showtime Networks, Walgreens Boots Alliance, Estee Lauder and Makeup By Mario lived many lives before she landed at Rose Inc last July. She studied international relations at University of Illinois at Urbana-Champaign and got her Masters of Business Administration from Hult International Business School, and also worked on Barack Obama’s U.S. Senate Campaign in 2004; she’s also worked as a flight attendant and a freelance music journalist. “I have always been, and continue to be, passionate about a multitude of things. I’ve been blessed to have experienced different professional opportunities at a young age,” she says. “No [work] experience is bad experience. To quote Jay Z, ‘things don’t happen to you—they happen for you.’”

“I’ve made it my mission to do whatever is in my power to reflect a more representative image of beauty everywhere.”

“No [work] experience is bad experience. To quote Jay Z, ‘things don’t happen to you—they happen for you.’”

“I’m lucky that my team inspires me. I see how dedicated and talented they are and I want to make sure I am fostering a productive and supportive environment for them to thrive.”

“It took me a long time to realize that what is pushed on us as the only standard of beauty in the media is not, in fact, the only standard of beauty.”

Get Motivated With Kiana Basu Sanchez

As Rose Inc’s Senior Director of eCommerce, Kiana Basu is busy managing online operations, business planning, and marketing strategies for RoseInc.com . She balances work with exercising, meditation, cooking with her husband, playing piano and a go-to playlist that gets her motivated for her busy days.

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