New Solar Collection Shop now Free Flush of Color & Brush Set with $75+ orders Shop now Two free samples with every order Free standard shipping on all US orders Free international shipping on orders over $50


  • Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
  • RHW Shortlist
    A glimpse inside Rosie Huntington-Whiteley's world.
How Aurora James Got Ready For Her Historic CFDA Win

Designer and activist Aurora James has been busy since she last appeared on Rose Inc almost two years ago. Very busy. To start, the Brother Vellies founder graced the cover of Vogue in 2020 and was named one of Time100’s most influential people of 2021. This is partially because of the success of Fifteen Percent Pledge, the nonprofit organization she started in May of last year that challenges retailers to dedicate at least 15% of shelf space to Black-owned businesses. Her reach can be seen in Nordstrom, Sephora and Ulta Beauty — three stores that have taken the pledge — and this month marks the start of a two year partnership between the organization and Google to further support Black-owned businesses with training and resources.

Most recently, James was nominated for Accessories Designer of the Year by the Council of Fashion Designers of America. Preparing for the CFDA Fashion Awards, which took place at the Bowery Hotel in New York City last Thursday, provided the perfect opportunity for sophisticated glam and a quick Rose Inc reunion. James paired a custom Brother Vellies x Brock Collection gown—complete with Kenyan, hand-carved wood elements—with the brand's Lijadu Billfold bag and strappy heels. Then, a soft makeup look and loose waves tied it all together.

James recalls the energy in the room that evening as palpable and amazing, made even sweeter by tablemates Iman, Liya Kebede, Precious Lee and Paloma Elsesser. “It’s great to see the fashion community all come together, celebrate and support all of the creative talent and masterminds in the room,” James says. “And, of course, I had the most fun table.”

Then it got even better: She received the Founder’s Award for her work launching and growing Fifteen Percent Pledge. “I am actually the first Black female designer to take home an award from the CFDA,” she says. “I am honored to be following in the footsteps of incredible Black women who have been honorees before me like Michelle Obama, Beyoncé, Rihanna, Bethann Hardison, Naomi Campbell, Pat McGrath and Iman. It’s such an immense honor, especially with it being such a historic moment.”

To celebrate her big win and monumental past two years, we’re sharing a peek into her glam process, including the playlist that sets the tone, below.

"With all the work I’ve been doing in racial justice, I think self-care is top of mind from a mental and emotional space."

Your Bag 0

Continue browsing here.
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples

Select 2 free samples
Add Free

Sample: Blush Divine Radiant Lip & Cheek Shade Card

Add Free

Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

Add Free

Sample: Radiant Reveal Brightening Serum Sachet


501 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone


Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

291 reviews


Warm terracotta


Blush Divine Radiant Lip & Cheek Color

A hydrating cream that brightens and blurs with a radiant...

159 reviews


Very Deep Skin Tone/Red Undertone


Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

398 reviews


Cool blush


Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

24 reviews


Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

201 reviews


Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

224 reviews


Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...


Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...