Free gift with 75$ orders! Shop all Free standard shipping with $50 US orders Shop all Free standard shipping with $50 US orders Shop all
  • SHOP
  • EXPLORE
Shade Finder

Search By Category

Popular Searches

Find My Shade
Soldier image of shade 31N in Softlight Smoothing Foundation
Product details

Softlight Skin-Smoothing Liquid Foundation

A medium-buildable foundation with a smooth, soft-matte finish.

31N

Deep with Neutral Undertone

Current price: $54

Softlight Skin-Smoothing Liquid Foundation

Medium Coverage, brightening, balancing

Current price: $54
Try It On
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush
Product details

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Brightening, blurring and longwearing

Current price: $32
Find My Shade
Rose Inc Concealer Bottle
Product details

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

LX 200

Very Deep Skin Tone, Neutral Undertone

Current price: $30

Softlight Luminous Hydrating Concealer

Medium coverage, brightening, blurring

Current price: $30
Find My Shade
Rose Inc Tinted Serum in shade 140 - Deep
Product details

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

140

Very Deep Skin Tone/Red Undertone

Current price: $49

Skin Enhance Luminous Tinted Serum

Sheer Coverage, illuminating, hydrating

Current price: $49
Asia Jackson is Taking Her Place at the Beauty Table

Asia Jackson is Taking Her Place at the Beauty Table

Profile

“Being able to travel the world at such a young age opened my eyes to how subjective beauty truly is,” says Los Angeles-based Asia Jackson, who grew up on military bases around the world. “As I got older I had a much more nuanced understanding of beauty standards and their origins and how ‘beauty’ is intimately linked to politics, racism, class, culture and colonialism.” It’s this unique point of view that has inspired the actor and content creator’s next project: a soon-to-launch digital platform called SKNFLUENCR that aims to explore colorism, identity and culture at the intersections of beauty and fashion. Jackson can also be spotted in the film Nocturne and shows like Alone Together, Speechless and Modern Family. Additionally, she is outspoken about her own experiences with anxiety and depression and uses her personal platform to be vocal about mental health, all of which we touch on in the conversation below. 

  • RI:

    How has your upbringing shaped your approach to beauty?

  • AJ:

    My mom is indigenous Filipino (Igorot) and my dad is African American/Louisiana Creole. When I lived in Asia, I experienced colorism — I was bullied for having darker skin. However when I moved to a predominantly Black neighborhood in Houston, I experienced the privilege that came with being a light skinned Black person. 

    It was definitely a confusing experience when I was younger, but as I got older I had a much more nuanced understanding of the origins of beauty standards and how ‘beauty’ is intimately linked to politics, racism, class, culture and colonialism. 

  • RI:

    What or who has helped you to find confidence along the way?

  • AJ:

    I think that learning the history of my people on both sides helped me tremendously in finding my confidence and empowerment. All the things that I was bullied for growing up were linked to beauty standards that were imposed on Black and Filipino communities through colonization and racial hierarchies. Learning about the history of that made me realize that I shouldn’t be ashamed of my features. They make me who I am. 

  • RI:

    Who had the biggest beauty influence on you growing up and why?

  • AJ:

    I have to give a huge shoutout to all the O.G. Black and brown beauty and fashion creators on YouTube. I grew up without knowing how to do my hair properly or how to choose lip colors for my skin tone. The natural hair community started gaining popularity around the time that I graduated high school, and seeing all those Black and brown women embracing their natural hair texture inspired me to go natural, too. From the fifth to twelfth grade, I used to straighten and apply heat to my hair every single day. Now, I’m all natural and I’m as confident as ever.

  • RI:

    Where do you look for beauty inspiration these days?

  • AJ:

    Honestly I’ve been watching a lot of movies from Hollywood’s Golden Age lately and I absolutely adore Audrey Hepburn and Lauren Bacall. I love their minimalist approaches to beauty, despite being in an era of such ostentatious glamour.

  • RI:

    What’s one of your earliest beauty memories?

  • AJ:

    The first and last time that I got cornrows was when I was seven years old. I was living in Great Falls, Montana at the time and my Afro-Latina friend’s mom did it in their living room for free. It hurt so bad that I never wanted to do it again. It was really clean, but hurt like hell. So I never did it again.

“I think that learning the history of my people helped me tremendously in finding my confidence and empowerment.”

  • RI:

    What’s your hair routine currently like?

  • AJ:

     I’m really proud of the way that I’ve curated my beauty routines. I like simplicity. Not only simplicity in aesthetics, but simplicity in steps. For my hair, I use the Ouidad Curl Quencher Moisturizing Shampoo and Conditioner on wash days. To style, I use the DevaCurl B’Leave In and the Amika Curl Corps Enhancing Gel. I wash my hair every three to four days and if I’m too lazy to wash my hair, I’ll slick my hair back and use the KISS x Saweetie Edge Fixer. Saweetie is also Black and Filipino, so you know I gotta support my sis!

  • RI:

     What about your skincare routine?

  • AJ:

    I rotate products constantly but I at least always cleanse (and double cleanse with an oil cleanser at night). I love using the Skin Resolution Clarifying Toner, then a moisturizer and SPF. I switch out different serums and treatments, depending on what my skin needs.

  • RI:

    What is your makeup routine like?

  • AJ:

    My makeup routine is also very simple unless I’m going out. My everyday makeup is a skin tint, concealer, brow gel, blush — especially the Blush Divine Lip & Cheek Color in Azalea, a natural lip color, and sometimes mascara. I also get lash lifts every so often, so sometimes I like going out even without mascara. 

  • RI:

    What are your favorite fragrances?

  • AJ:

    My most recent fragrance purchase is Maison Margiela’s Replica Bubble Bath. It smells so fresh and I like applying it to my wrists and behind my ears after I take a shower and before I go to sleep. When I want something a little more sweet, I love Burberry Eau de Parfum Her. And when I want something in between fresh and sweet, Chloé  Eau de Parfum is my go-to.

“My life philosophy is to live an intentional, beautiful and joyful life.”

  • RI:

     What is your wellness routine?

  • AJ:

    Whenever I’m overwhelmed, showering always helps for a reset. I also love to make sure my environment is tidy. Exercising is also great. Eating something nutritious helps me too. I also love to journal on my tablet to release mental clutter. It helps me to reduce the overwhelming feelings. 

  • RI:

    What’s the biggest beauty risk you’ve ever taken? 

  • AJ:

    Getting my hair ombre’d the year after I graduated high school. It went from black (my natural hair color) to a golden blond. It was the first and last time that I ever changed my hair color. It totally fried my hair and ruined my curls. After that experience, I did ‘the big chop’ and started wearing my hair naturally curly. 

    I’ve always wanted to get a traditional Igorot tattoo. Seeing other indigenous models and influencers like Quannah Chasinghorse and Shina Novalinga rocking their traditional markings in predominantly white spaces like the Met Gala and in magazine features is super inspiring. They’re both younger than me, but I’m still so inspired by them.

“I stopped being mean to myself a long time ago. It didn’t serve me.”

  • RI:

    Did you develop any new self-care habits throughout the pandemic that you’ve stuck with?

  • AJ:

    I actually started taking daily antidepressants during the pandemic. Life became overwhelming around that time. For so long, I let the stigma surrounding taking medication stop me. I suffered longer than I really needed to. I finally talked to a doctor and started taking Lexapro. This medication literally saved my life and it’s a shame that I let the stigma prevent me from seeking help sooner. 

  • RI:

    What is your go-to beauty pick-me-up?

  • AJ:

    A good ol’ slicked-back bun will always make me feel better. It makes me feel like I have my life together. Truly. I can be bare-faced and wearing sweatpants but as long as I have that hair slicked back, I’m good. 

  • RI:

    What beauty industry narrative would you like to see rewritten and why?

  • AJ:

    I’d just like to see beauty standards become as inclusive as possible. It’s gotten so much better within the past decade, but we’ve still got a long way to go. Things like colorism, the gender binary, fatphobia and the like are still wreaking havoc on young people’s identities and self esteem. I wish that beauty could be seen as more of an opportunity to express your best self as opposed to drastically changing your features to fit into a very narrow set of standards. 

  • RI:

    How do you define beauty?

  • AJ:

    To me, beauty is just an extension of how I like to live my life. My life philosophy is to live an intentional, beautiful and joyful life. If participating in beauty isn’t intentional or it doesn’t bring me joy, then I’m doing something wrong.

    I stopped being mean to myself a long time ago. It didn’t serve me. Making myself feel bad about my unique features doesn’t bring me joy. Instead, I embrace them. I don’t want to look like a trend, I want to look like myself. I’m always in pursuit of intention, beauty, and joy. And the only way I’m going to find any of that is by looking internally and figuring out what makes me happy and what makes me feel good — not what makes other people happy or feel good. 

  • RI:

    RI: When do you feel most beautiful?

  • AJ:

    I feel the most beautiful when I’m a more elevated version of myself. When I’m mentally alive, spiritually centered, physically healthy and wearing an outfit that complements my natural lines and makeup that revitalizes my features, but doesn’t overpower them.

Getting Ready with Asia Jackson

As an actress, content creator and founder of beauty platform SKNFLUENCR, Asia Jackson is pulled in many different directions. This makes her wellness and beauty practices — exercising, journaling, a simplistic skincare routine and listening to uplifting 70s soul music — essential to inspiring her to realize her dreams.

Try It On
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush
Product details

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Brightening, blurring and longwearing

Current price: $32
Rose Inc Skin Resolution Clarifying Toner
Product details

Skin Resolution Clarifying Toner

An alcohol-free daily toner that purifies, exfoliates and brightens to...

Current price: $32

Skin Resolution Clarifying Toner

Purifying, brightening and exfoliating

Current price: $32

Your Bag 0

Choose Your Free Gift

Select 1 free gift
You're $ 65 away from choosing your free gift.

Order total must be 65 to select gift.
Try It On

Add items to your bag to unlock this gift.

Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin in moisture.

Value$28.00 USD

Besotted

Beige pink

Last Chance

Add items to your bag to unlock this gift.

Micellar Makeup Remover

A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.

Value$26.00 USD

Add items to your bag to unlock this gift.

Travel Size Skin Resolution Clarifying Toner

An alcohol-free daily toner that purifies, exfoliates and brightens to refresh the complexion.

Value$15.00 USD

Add items to your bag to unlock this gift.

Satin Eyeshadow Refill

A pigment-rich cream shadow that visibly smooths delicate skin while delivering multidimensional looks.

Value$12.00 USD

Satin Copper

Rich red copper

Add items to your bag to unlock this gift.

Shimmer Eyeshadow Refill

A pressed shimmer shadow that visibly smooths delicate skin while delivering multidimensional looks.

Value$12.00 USD

White Gold Shimmer

Light gold with pearl

Recommended

Soldier image of open lip treatment balm
Product details

Current price: $22

Lip Treatment Hydrating Lip Balm

Current price: $22
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush
Product details

Hydrangea

Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
Image of Travel Size Rose Inc Solar Power Luminous SPF 30 Serum open with dropper beside it
Product details

Current price: $18

Travel Size Solar Power Luminous SPF 30 Serum

Current price: $18
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive
Product details