Select 2 free samples at checkout. Shop all Free standard shipping with $50 US orders Shop all
  • SHOP
  • EXPLORE

Soldier image of shade 31N in Softlight Smoothing Foundation

Softlight Skin-Smoothing Liquid Foundation

A medium-buildable foundation with a smooth, soft-matte finish.

31N

Deep with Neutral Undertone

Current price: $54

Softlight Skin-Smoothing Liquid Foundation

Medium Coverage, brightening, balancing

Current price: $54
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Brightening, blurring and longwearing

Current price: $32
Rose Inc Radiant Reveal Brightening Serum

Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

Current price: $74

Radiant Reveal Brightening Serum

Hydrating, illuminating and non-comedogenic

Current price: $74
Open jar of Solar Infusion Soft-Focus Cream Bronzer in shade Capri

Solar Infusion Soft-Focus Cream Bronzer

A mistake-proof bronzer that instantly warms the complexion while blurring...

Capri

Deep

Current price: $36

Solar Infusion Soft-Focus Cream Bronzer

Smoothing, antioxidant-rich and non-comedogenic

Current price: $36
Image of the Solar Radiance Hydrating Cream Highlighter in shade Lustrous in front of the open compact

Solar Radiance Hydrating Cream Highlighter

A velvet-soft cream that illuminates the complexion while smoothing the...

Lustrous

Rich copper

Current price: $32

Solar Radiance Hydrating Cream Highlighter

Illuminating, smoothing and non-comedogenic

Current price: $32
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive

Satin Lip Color Rich Refillable

Creamy lipstick that plumps the lips while drenching delicate skin...

Besotted

Beige pink

Current price: $28

Satin Lip Color Rich Refillable Lipstick

Line-blurring, plumping and softening

Current price: $28
Soldier image of open lip treatment balm

Lip Treatment Hydrating Lip Balm

An intensely hydrating treatment that restores pillowy bounce to lips.

Current price: $22

Lip Treatment Hydrating Lip Balm

Plush, conditioning and replenishing

Current price: $22
Rose Inc Tinted Serum in shade 140 - Deep

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

140

Very Deep Skin Tone/Red Undertone

Current price: $49

Skin Enhance Luminous Tinted Serum

Sheer Coverage, illuminating, hydrating

Current price: $49
Rose Inc Foundation Brush

Number 3 Foundation Brush

An angled brush designed for control and seamless blending along...

Current price: $32

Number 3 Foundation Brush

Blending, diffusing and vegan

Current price: $32
Rose Inc Hydration Replenish Microencapsulated Moisturizer

Hydration Replenish Microencapsulated Moisturizer

A next-generation moisturizer that delivers a burst of intense hydration.

Current price: $70

Hydration Replenish Microencapsulated Moisturizer

Brightening, firming and balancing

Current price: $70
Lip Cream Weightless Matte Color in shade Count The Ways,

Lip Cream Weightless Matte Color

A whipped, cashmere-soft cream that delivers buildable opaque color with...

Count the Ways

Beige pink

Current price: $28

Lip Cream Weightless Matte Color

Diffused, smoothing, and pigment-rich

Current price: $28
Uplifting & Balancing Signature Candle

Uplifting & Balancing Signature Candle

A sensuous candle featuring the signature Rose Inc scent.

Current price: $42

Uplifting & Balancing Signature Candle

Aromatic, serene and sustainable

Current price: $42
Image of the Solar Power Luminous SPF 30 Serum opened with dropper beside it.

Solar Power Luminous SPF 30

A non-comedogenic, daily sunscreen with the benefits of a brightening...

Current price: $46

Solar Power Luminous SPF 30 Serum

Protective, no white cast, and non-comedogenic

Current price: $46
Satin & Shimmer Duet Eyeshadow

Satin & Shimmer Duet Eyeshadow

A pair of pigment-rich eyeshadows that visibly smooth delicate skin.

Satin Copper/Copper Shimmer

Current price: $32

Satin & Shimmer Duet Eyeshadow

Pigment-rich, lustrous and versatile

Current price: $32
Rose Inc Lip Sculpt Amplifying Lip Color in Shade Beams

Lip Sculpt Amplifying Lip Color

An enriched longwearing lip crayon that delivers saturated matte color...

Beams

Plum

Original price: $18Current price: $9

Lip Sculpt Amplifying Lip Color

Smoothing, plumping and conditioning

Original price: $18Current price: $9
Last Chance Brow Shaping Gel from Rose Inc

Brow Renew Enriched Tinted Shaping

A tinted gel that conditions, volumizes and grooms for expertly...

FILL 05

Dark Brown

Original price: $26Current price: $13

Brow Renew Enriched Tinted Shaping Gel

Volumizing, grooming and conditioning

Original price: $26Current price: $13
Last Chance Image of full size Micellar Makeup Remover

Micellar Makeup Remover

A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.

Original price: $26Current price: $13

Micellar Makeup Remover

Cleansing, barrier-protecting and anti-pollution

Original price: $26Current price: $13
Last Chance Image of Micellar Makeup Remover refill

Micellar Makeup Remover Refill

A barrier-protecting micellar cleansing gel-cream that dissolves makeup and pollution.

Original price: $18Current price: $9

Micellar Makeup Remover Refill

Cleansing, barrier-protecting and anti-pollution

Original price: $18Current price: $9
Last Chance Rose Inc Fan Eyeshadow Brush

Number 7 Fan Eyeshadow Brush

A petite, flexible fan brush designed to effortlessly sweep shimmer...

Original price: $26Current price: $13

Number 7 Fan Eyeshadow Brush

Diffusing, flexible and vegan

Original price: $26Current price: $13
Rose Inc Concealer Bottle

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

LX 200

Very Deep Skin Tone, Neutral Undertone

Current price: $30

Softlight Luminous Hydrating Concealer

Medium coverage, brightening, blurring

Current price: $30
Rose Inc Concealer Brush

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

Current price: $26

Number 1 Concealer Brush

Precise, effortless and vegan

Current price: $26
Rose Inc Dual-Ended Concealer Brush

Number 4 Dual-Ended Concealer Brush

A bespoke two-in-one concealer brush with ends designed for targeted...

Current price: $32

Number 4 Dual-Ended Concealer Brush

Precise, diffusing and vegan

Current price: $32
Image of the Cream Blush Refillable Cheek & Lip color Refill in Wisteria

Cream Blush Refillable Cheek &

A hydrating cream that brightens and blurs with a radiant...

Hydrangea

Light cool pink

Current price: $18

Cream Blush Refillable Cheek & Lip Color Refill

Brightening, blurring and refillable

Current price: $18
Rose Inc Blush Brush

Number 2 Blush Brush

An angled brush that caresses cheek contours to deliver a...

Current price: $28

Number 2 Blush Brush

Diffusing, effortless and vegan

Current price: $28
Satin Lip Color Rich Refillable Lipstick Refill

Satin Lip Color Rich Refillable

Creamy lipstick that plumps the lips while drenching delicate skin...

Besotted

Beige pink

Current price: $18

Satin Lip Color Rich Refillable Lipstick Refill

Line-blurring, plumping and softening

Current price: $18
Rose Inc Number 5 Bronzer Brush

Number 5 Bronzer Brush

A dual-fiber brush designed for buffing and stippling cream bronzer...

Current price: $28

Number 5 Bronzer Brush

Buffing, seamless and vegan

Current price: $28
Rose Inc Number 6 Highlighter Brush

Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter application. 

Current price: $26

Number 6 Highlighter Brush

Sweeping, effortless and vegan

Current price: $26
Rose Inc Dual-Ended Eye Shadow Brush

Number 8 Dual-Ended Eyeshadow Brush

A dual-ended brush with densely packed bristles for creating custom...

Current price: $28

Number 8 Dual-Ended Eyeshadow Brush

Targeted, sculpting and vegan

Current price: $28
Image of the Ultra-Black Lash Lift Serum Mascara tube and wand

Ultra-Black Lash Lift Serum Mascara

A rich, glossy mascara that lengthens, lifts and fortifies lashes.

Current price: $28

Ultra-Black Lash Lift Serum Mascara

Lifting, lengthening and fortifying

Current price: $28
Image of the Rose Inc Eyelash Curler

Eyelash Curler

An essential eyelash curler with an ergonomic handle for maximum...

Current price: $20

Eyelash Curler

Lifting, effortless and universal

Current price: $20
Rose Inc Eye Revival Brightening Eye Cream with cap open to show pump

Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

Current price: $55

Eye Revival Brightening Eye Cream

Brightening, depuffing and hydrating

Current price: $55
Cooling Spheres from Rose Inc

Cooling Spheres Facial Massager Duo

Two cooling facial massagers that support lymphatic drainage to visibly...

Current price: $60

Cooling Spheres Facial Massager Duo

Depuffing, calming and brightening

Current price: $60
Image the Rose Inc Resurfacing & Balancing Body Polish

Resurfacing & Balancing Body Polish

An indulgent body exfoliator that nourishes the skin and spirit....

Current price: $42

Resurfacing & Balancing Body Polish

Exfoliating, detoxifying and relaxing

Current price: $42
Illuminating & Balancing Body Oil

Illuminating & Balancing Body Oil

A luxurious oil that deeply moisturizes and creates a calmer...

Current price: $52

Illuminating & Balancing Body Oil

Moisturizing, brightening and calming

Current price: $52
Replenishing & Balancing Body Lotion

Replenishing & Balancing Body Lotion

A decadent body lotion that drenches skin in moisture and...

Current price: $48

Replenishing & Balancing Body Lotion

Hydrating, lightweight and uplifting

Current price: $48
Signature Rose Inc Vegan Leather Brush Cup in a cylinder shape. Perfectly holds are your makeup brushes upright for optimal storage.

Makeup Brush Cylinder Case

A vegan leather cylinder designed to hold and protect makeup...

Current price: $20

Makeup Brush Cylinder Case

A vegan leather cylinder designed to hold and...
Current price: $20
Image of the Solar Radiance Hydrating Cream Highlighter Refill in shade Lustrous

Solar Radiance Hydrating Cream Highlighter

A velvet-soft cream that illuminates the complexion while smoothing the...

Lustrous

Rich copper

Current price: $18

Solar Radiance Hydrating Cream Highlighter Refill

Illuminating, smoothing and non-comedogenic

Current price: $18
Brow shaping gel from Rose Inc

Brow Renew Enriched Clear Shaping

A conditioning pomade-serum hybrid that volumizes and grooms for expertly shaped brows.

Current price: $26

Brow Renew Enriched Clear Shaping Gel

Volumizing, grooming and conditioning

Current price: $26
Rose Inc Signature Vegan Leather Structured Beauty Clutch

Structured Beauty Clutch

A luxe vegan leather clutch designed to hold Rose Inc...

Current price: $20

Structured Beauty Clutch

Luxe vegan leather

Current price: $20
10 pack of Reusable Cotton Rounds in a mesh drawstring bag

Reusable Cosmetic Rounds Made With

These naturally antibacterial rounds replace makeup wipes and disposable cotton...

Current price: $18

Reusable Cosmetic Rounds Made With Organic Bamboo Cotton

Antibacterial, gentle and exfoliating

Current price: $18
Rose Inc Skin Resolution Clarifying Toner

Skin Resolution Clarifying Toner

An alcohol-free daily toner that purifies, exfoliates and brightens to...

Current price: $32

Skin Resolution Clarifying Toner

Purifying, brightening and exfoliating

Current price: $32
Mini Makeup Mirror

Mini Makeup Mirror

A petite compact mirror encased in a vegan leather...

Current price: $7

Mini Makeup Mirror

A petite compact mirror

Current price: $7
Travel Size Clear Brow Renew brow shaping gel

Travel Size Brow Renew Enriched

A tinted conditioning gel that volumizes and grooms for expertly...

Current price: $12

Travel Size Brow Renew Enriched Clear Shaping Gel

Volumizing, grooming and conditioning

Current price: $12
Travel Size Ultra-Black Lash Lift Serum Mascara

Travel Size Ultra-Black Lash Lift

A rich, glossy mascara that lengthens, lifts and fortifies lashes....

Current price: $15

Travel Size Ultra-Black Lash Lift Serum Mascara

Lifting, lengthening and fortifying

Current price: $15
Rose Inc Travel Size Skin Clarity Gentle Exfoliating Cleanser

Travel Size Skin Clarity Gentle

A daily hydrating formula that unclogs pores without the tight,...

Current price: $15

Travel Size Skin Clarity Gentle Exfoliating Cleanser

Clarifying, hydrating and polishing

Current price: $15
Travel Size Hydration Replenish Moisturizer with closed cap

Travel Size Hydration Replenish Microencapsulated

A next-generation moisturizer that delivers a burst of intense hydration.

Current price: $20

Travel Size Hydration Replenish Microencapsulated Moisturizer

Brightening, firming and balancing

Current price: $20
Travel Size Skin Resolution Clarifying Toner

Travel Size Skin Resolution Clarifying

An alcohol-free daily toner that purifies, exfoliates and brightens to...

Current price: $15

Travel Size Skin Resolution Clarifying Toner

Purifying, brightening and exfoliating

Current price: $15
Travel Size Radiant Reveal Brightening Serum

Travel Size Radiant Reveal Brightening

A powerful hydrating serum that instantly brightens the complexion with...

Current price: $26

Travel Size Radiant Reveal Brightening Serum

Hydrating, illuminating and non-comedogenic

Current price: $26
Image of Travel Size Rose Inc Solar Power Luminous SPF 30 Serum open with dropper beside it

Travel Size Solar Power Luminous

A non-comedogenic, daily sunscreen with the benefits of a brightening...

Current price: $18

Travel Size Solar Power Luminous SPF 30 Serum

Protective, no white cast, and non-comedogenic

Current price: $18
Satin Copper Eyeshadow refill

Satin Eyeshadow Refill

A pigment-rich cream shadow that visibly smooths delicate skin while...

Satin Copper

Rich red copper

Current price: $12

Satin Eyeshadow Refill

Pigment-rich, lustrous and versatile

Current price: $12

Shop all clean beauty products from Rose Inc, a clean beauty brand founded by Rosie Huntington-Whiteley. From bestselling makeup to non-comedogenic skincare, all clean beauty products by Rose Inc are vegan, cruelty-free and sustainable. Just added: Softlight Skin-Smoothing Liquid Foundation, a medium-buildable, weightless foundation powered by skincare. This oil-controlling, hydrating formula is one of the best foundations for all skin types because it's bioengineered to adapt to skin types and concerns. The best foundations minimize the look of redness and pores while delivering a smooth, seamless finish — and this semi-matte foundation does just that. Lip Treatment Hydrating Lip Balm and Lip Cream Weightless Matte Color are two high-performance lip formulas featuring hemi-squalane for non-sticky, silicone-free slip and glide. Multipurpose Lip Treatment Hydrating Lip Balm deeply hydrates dry lips while doubling as a lip mask at night. It’s formulated with plant EGF (epidermal growth factor) to improve elasticity and the look of lip lines. It’s a great hydrating lip balm to apply before lip color or after as a glossy top coat. New Lip Cream Weightless Matte Color is a pigment-rich, transfer-proof lip color with a diffused-matte finish that retains moisture and staying power so it won’t crack or flake. Discover new clean beauty from our eye collection featuring Ultra-Black Lash Lift Serum Mascara and Satin & Shimmer Duet Eyeshadow. Ultra-Black Lash Lift Serum Mascara is a squalane-infused lengthening mascara that lifts and fortifies lashes. Pair with Rose Inc Eyelash Curler and Satin & Shimmer Duet Eyeshadow, a refillable eyeshadow duo with a cream eyeshadow and pressed powder eyeshadow, to create multidimensional looks from a sheer wash of color to smoky eye. Use the new Number 7 Eyeshadow Fan Brush and Number 8 Dual-Ended Eyeshadow Brush for effortless application and expert results. Removing makeup is just as easy as applying it with refillable Micellar Makeup Remover, a protective gel-cream micellar cleanser that dissolves makeup and impurities. Formulated for dry skin and sensitive skin, this gentle makeup remover is one of the best micellar cleansers for all skin types. These new arrivals join bestsellers like our hydrating concealer Softlight Luminous Hydrating Concealer that brightens and blurs, and Skin Enhance Luminous Tinted Serum, a hydrating skin tint that evens skin tone for a filter-like effect. Effortlessly add color with Rose Inc Cream Blush Refillable Cheek & Lip Color, Solar Infusion Soft-Focus Cream Bronzer and Solar Radiance Hydrating Cream Highlighter. Choose from matte lip crayon Lip Sculpt Amplifying Lip Color or Satin Lip Color Rich Refillable Lipstick to moisturize lips with lasting color. Whether you prefer a minimal or more robust routine, our non-comedogenic clean skincare formulas are multipurpose to help streamline your clean beauty routine. New to the collection is reef-safe Rose Inc Solar Power Luminous SPF 30 Serum, a 100% mineral, non-comedogenic daily sunscreen that provides broad-spectrum SPF 30 protection with the benefits of a serum and no white cast. Our alcohol-free face toner Skin Resolution Clarifying Toner is one of the best facial toners for acne-prone skin. Follow with depuffing eye cream Eye Revival Brightening Eye to brighten dark undereye circles vitamin C serum Radiant Reveal Brightening Serum and Hydration Replenish Microencapsulated Moisturizer for a lasting glow. Taking your entire Rose Inc skincare routine is easy with our travel sizes, available for all skincare formulas, plus our lengthening mascara and clear brow gel. To enhance your clean beauty routine, Rose Inc has a curated line of makeup and skincare accessories including custom-designed Rose Inc makeup brushes, Makeup Brush Cylinder Case, Cooling Spheres Facial Massager Duo, Structured Beauty Clutch, Mini Makeup Mirror and Reusable Cosmetic Rounds made with organic bamboo cotton. For those looking for great gifts, Rose Inc offers the Satin Lip Color VIP box which comes with full size lipsticks in all 10 shades as well as the Discovery Set, a great starter set for those who are new to Rose Inc.

Your Bag 0

Choose Free Samples


Select 2 free samples

Recommended


Soldier image of open lip treatment balm

Current price: $22

Lip Treatment Hydrating Lip Balm

Current price: $22
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush

Hydrangea

Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
Image of Travel Size Rose Inc Solar Power Luminous SPF 30 Serum open with dropper beside it

Current price: $18

Travel Size Solar Power Luminous SPF 30 Serum

Current price: $18
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive

Besotted

Beige pink

Current price: $28

Satin Lip Color Rich Refillable Lipstick

Current price: $28
Travel Size Radiant Reveal Brightening Serum

Current price: $26

Travel Size Radiant Reveal Brightening Serum

Current price: $26
Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

Original price: $27 Current price: $15

The Satin Lip Trio

Original price: $27 Current price: $15
Brow shaping gel from Rose Inc

Current price: $26

Brow Renew Enriched Clear Shaping Gel

Current price: $26
Rose Inc Foundation Brush

Current price: $32

Number 3 Foundation Brush

Current price: $32
$0.00
or 4 interest-free installments of $0.00 by Continue shopping
}