Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more
Softlight Luminous Hydrating Concealer

Softlight Luminous Hydrating Concealer

A does-it-all concealer that nourishes the skin.<...See more


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

LX 200

Very Deep Skin Tone, Neutral Undertone

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LX 200 Very Deep Skin Tone, Neutral Undertone
LX 190 Very Deep Skin Tone, Cool Red Undertone
LX 180 Deep Skin Tone, Warm Neutral Undertone
LX 170 Deep Skin Tone, Golden Undertone
LX 160 Deep Skin Tone, Red Undertone
LX 150 Deep Skin Tone, Neutral Undertone
LX 140 Medium/Deep Skin Tone, Neutral Undertone
LX 130 Medium/Deep Skin Tone, Warm Golden Undertone
LX 120 Medium/Deep Skin Tone, Pink Undertone
LX 110 Medium/Deep Skin Tone, Golden Undertone
LX 100 Medium/Deep Skin Tone, Peach Undertone
LX 090 Medium Skin Tone, Olive Undertone
LX 080 Medium Skin Tone, Pink Undertone
LX 070 Medium Skin Tone, Golden Undertone
LX 060 Medium Skin Tone, Peach Undertone
LX 050 Light/Medium Skin Tone, Neutral Undertone
LX 040 Light/Medium Skin Tone, Golden Neutral Undertone
LX 030 Light Skin Tone, Pink Undertone
LX 020 Light Skin Tone, Peach Undertone
LX 010 Fair Skin Tone, Neutral Undertone


Extra/Ordinary Results


Ideal for dull skin, dark circles, and discoloration.

A does-it-all concealer that brightens, blurs and contours while nourishing the skin. This longwearing liquid formula minimizes the look of fine lines, redness and discoloration for an even complexion that glows. Enriched with hydrating squalane, protective vitamin E and color-corrective botanicals, it delivers comfortable wear with buildable coverage.


Lab-tested Results


  • Moisturizes up to 24 hours*
  • 80% of users saw a decrease in complexion redness after 30 days**
  • 90% noticed an immediate smoothing effect after application**
  • 100% say it concealers target areas**

 
* Based on a 24-hour clinical instrument study of 33 people, ages 18-66, after 8-, 12- and 24 hours after single application.  

 ** Based on a 30 day consumer use study of 32 people, between the ages of 21-65 years, immediately after, 8 hours after, 12 hours and 30 days after application. 


Benefits


  • Medium, buildable coverage
  • Rich with nourishing ingredients
  • Longwearing, buildable formula
  • Light, creamy texture
  • Won't crease or cake
  • Glides onto skin for seamless blending
  • Doe-foot applicator allows for precise application
  • Non-comedogenic: Free of pore-clogging ingredients

Eco/Logical Ingredients


Clean and clinically proven

Our strict guidelines minimize the impact across our supply chain, packaging and formulas, which undergo rigorous testing and demonstrate clinical results.

Squalane

Pure, sustainable and 100% plant-derived moisturizer that adds weightless hydration

Vitamin E

Powerful antioxidant that nourishes and protects skin

Sodium hyaluronate

Smooths imperfections


"I’VE BEEN ABLE TO CUT FOUNDATION FROM MY DAILY MAKEUP ROUTINE."

ROSIE HUNTINGTON-WHITELEY

Usage and Tutorials


  • Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.
  • "I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."
  • "I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."
  • "I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

Using the applicator, dot cream onto desired areas and blend using fingers or concealer brush. Apply more to build coverage if desired. Can also be used alone as foundation.

"I wanted to create a hydrating liquid concealer that's a bit of a does-it-all. I can wear it to conceal, but I can also wear it across my whole complexion to give me the coverage I need throughout the day."

"I like to apply a little dot on the edge of my eye, a couple of little dots around the nose, on the chin, up onto the jaw line, and then a few dots in the center of the forehead."

"I'm using slight buffing, stippling motions. And then just make sure you always bring it down underneath the jawline, as well."

It really is blendable, easy to apply and easy to wear throughout the day.


Super/Natural Sustainability



REDUCE

• No added weights
• No unnecessary plastic or glass
• Caps and boxes will not be made any larger than necessary


REIMAGINE

• Simple designs made from thoughtful materials
• Reusable or refillable packaging
• All paperboard is FSC-certified
• Packaging uses at least 25% post-consumer recycled material


RECYCLE

• Clear, accurate disposal instructions on each product page
• Long-term commitment to including instructions on packaging


Reviews & Questions

423 reviews

Customer Reviews
4.8 Based on 423 Reviews
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Filter Reviews:
25 October 2021
CD
Corina D.
United States United States
  • Skin type Combination
  • Top concern Blemishes
  • Age 35-44
  • Skin tone Medium
Does not disappoint

I had high expectations from Rosie and get team and they delivered. There are a lot of products out there but these are the ones that will become a staple in my care routine. I have both adult and acne prone sensitive skin and I'm so happy with the clean formulas, buildable and smooth application, and versatility.

23 October 2021
E
Emily
  • Skin type Oily
  • Top concern Blemishes
  • Age 18-24
  • Skin tone Light
Okay

I loved the brush that this concealer came with. I did find that it isnt as hydrating as I like for my undereyes but it does have dceent coverage. It broke apart under my eyes and didnt look great by the end of the day

25 October 2021
Rose Inc

Hello Emily, Thank you so much for sharing your experience with us. I am sorry you are not in love with our Softlight Luminous Hydrating Concealer. We have a Team of Beauty Experts I would love to refer you to. They can help assemble an ideal application guide and investigate the issue you are currently experiencing. Please feel free to reach out to them any time, via the small grey chat bubble toward the bottom right of our site page. They are available Monday-Friday, 9am-5pm PST. Have a wonderful week. The Rose Inc Team

22 October 2021
IK
Intentionally K.
United States United States
  • Skin type Combination
  • Top concern Uneven skintone and dark spots
  • Age 35-44
  • Skin tone Medium
My new favorite concealer!

I received this product free to test, honest opinions are my own. I think I found my new favorite concealer! A little goes a long way, providing just enough coverage for problem areas or dab all over as a foundation. I love the doe-foot applicator, it’s sturdy and applies product efficiently. I’ve been using the Rose Inc brush but you can definitely use your fingers to blend. I kept waiting for the concealer to cake and crease but it left a wonderful smooth dewy finish all day long! I will def purchase when I run out and recommend to friends.

21 October 2021
LB
Leticia B.
United States United States
  • Skin type Combination
  • Top concern Fine lines and wrinkles
  • Age 35-44
  • Skin tone Medium
Perfect!!!

I loved trying this concealer. This concealer has a very good texture, I can spread it well and it has a medium coverage. It doesn't accumulate on my expression lines, it has a great durability. I applied it in the morning and late afternoon was still perfect. I have very dry eye area with fine lines, for me this concealer is being perfect.

21 October 2021
DJ
danielle j.
United States United States
  • What is your skin type? Normal
  • What skin issue concerns you most? Uneven skintone and dark spots
  • How old are you? 45-54
  • What is your skin tone? Medium
Wow! Pretty amazing. New fave

Makeup enthusiast here - but also a fan of less base makeup as I get into my late 40s. I rarely wear foundation but can’t live without concealer. Long time favorite formulas include Cle De Peau, Nars but have tried so many. This one was just amazing. A little goes a long way- the color matching tool was spot on, used a brush and tapped away the rest using a finger. Result is invisible on the skin, covers dark circles without creasing, hides hyperpigmentation easily, doesn’t need powdering, has a natural finish and LASTS all day. So impressed!!

20 October 2021
CB
CRISTINA B.
United States United States
  • Skin type Sensitive
  • Top concern Blemishes
  • Age 25-34
  • Skin tone Medium
BEST CONCEALER EVER !

So glad I came across this product . I'm in love this this luminous concealer from Rose Inc . Leaves my undereye skin soft , and blemishes the imperction . I can definitely call it one of my favorite makeup products .

20 October 2021
NN
Nayab N.
United States United States
  • Skin type Oily
Love!

Love me a good coverage, seamlessly blending concealer and this one is goood! Love the packaging, the luxe feel - everything about it gets an A star from this tired sleep deprived mama! If you’re trying to get into the brand - check this out!

19 October 2021
K
Kelly
United States United States
  • Skin type Normal
  • Top concern Dry skin
  • Age 18-24
  • Skin tone Deep
Loving this product!!

New favorite! :) It was so nice having the opportunity to try out this product when putting together my everyday makeup looks. It’s very blendable and hydrating, while also having amazing coverage when applied.

19 October 2021
G
Geraldine
United States United States
  • Skin type Dry
  • Top concern Uneven skintone and dark spots
  • Age 25-34
  • Skin tone Medium
Love this concealer!

I love this concealer, it has very good coverage and is super easy to use. When using it, my eye area feels super hydrated and luminous. I highly recommend this concealer.

19 October 2021
G
Genevieve
United States United States
  • Skin type Combination
  • Top concern Uneven skintone and dark spots
  • Age 18-24
  • Skin tone Medium
Better than I couldve expected

A little REALLY goes a long way. I was honestly shocked at how little of this stuff you need. The pigment is very apparent but it’s not cakey or thick feeling. While it feels hydrating it doesn’t just wipe away in an instant, or even with a mask on all day it! That was another thing that really surprised me… Overall I highly recommend if a lot of concealers are too thick or drying on your skin. Despite the thickness of the formula it really doesn’t wear like you might expect! Would work really well as a cream contour too, because you don’t need a lot and it blends out seamlessly & stays on well.

19 October 2021
OH
Otita H.
United States United States
  • Skin type Sensitive
  • Top concern Redness and sensitivity
  • Age 18-24
  • Skin tone Light
Best concealer EVER

I was invited to a friends house to Try on Rose concealer, I went with my daughter who suffers from acne, rosacea, and lupus. Her skin is so sensitive that when she puts any type of make up on she gets a burning sensation in her face, to my surprise and hers rose concealer DID NOT gave her that burning sensation, actually helped her clear her acne, Cover up her rosacea, and cover up the butterfly that she gets in her face from her lupus, the results were amazing it was like she had a second thin skin on top of her face, covering up every single imperfection…!!!!!!!’ Without The burning sensation she usually gets with make up, and it’s actually clearing up her acne….!!!!!! This product is a game changer for many girls that are suffering from acne..!!! My daughter and I are so thrilled about this product that we recommended to everyone, from grandmas to teenagers that are suffering from acne I don’t know what this product has or does not have, but to us is miracle in a bottle thank you so much Rosa Inc. for such an amazing product definitely a game changer

19 October 2021
D
Dominique
United States United States
The Perfect Formula

I love that this is a hydrating concealer that doesn't look WET on my face. It dries down just enough but doesn't dry out my skin or under eye area like some other concealers tend to do. The shade range is nice and I was able to find the right shade for me pretty easily. The applicator is very large and I do like that but it's not the most precise.

19 October 2021
M
Mar
United States United States
  • Skin type Normal
  • Top concern Uneven skintone and dark spots
  • Age 18-24
  • Skin tone Medium
Not super in love

I received this product complimentary from Rose inc. The shade was a bit too dark for me, and it didn't even my complexion that well. It is definitely long wearing, a little goes a long way, and I didn't experience any creasing.

19 October 2021
J
Jona
United States United States
  • Skin type Normal
Amazing concealer

This is a very lightweight, creamy texture concealer. I love how it stays on without creasing all day. It’s a medium to full coverage, but it still feels very comfortable and light. A little goes a long way to minimize my skin complex.

18 October 2021
EJ
Elizabeth J.
  • Skin type Combination
  • Top concern Redness and sensitivity
  • Age 25-34
  • Skin tone Medium
Love this hydrating concealer

I really loved this concealer! Not only is the packaging beautiful and minimalistic, but the product wore great, it was easy to blend and long lasting. I would say this concealer is slightly thick. It also has nourishing and hydrating benefits that my under eyes loved!

18 October 2021
N
Natalia
United States United States
  • Skin type Combination
  • Top concern Fine lines and wrinkles
  • Age 25-34
  • Skin tone Medium
Great product

This concealer is absolutely amazing! It is very easy to apply and it stays on for the whole day long. The shade that I picked it a perfect match. I like its creamy texture. I will definitely be buying it again.



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