Extra 15% off all sets Shop now Two free samples with every orderShop now Free standard shipping on all US ordersShop all Free international shipping on orders over $50Shop all

Categories

  • Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
  • RHW Shortlist
    A glimpse inside Rosie Huntington-Whiteley's world.
Artist in Residency: Gucci Westman’s Iconic Red Lip
AIR EDITORIALS TUTORIALS

Artist in Residency: Gucci Westman’s Iconic Red Lip

Gucci Westman lives in a place between two worlds: New York fashion and Hollywood celebrity; makeup artist and cosmetics designer; beauty’s old guard and new. With more than two decades in the industry—and a CV that’s a who’s who of publishing, runway, and entertainment—finding inspiration for a four-part beauty shoot undoubtedly strikes a thoughtful juxtaposition.

After seeing Jamaican model Tsheca White for the first time, Westman knew what she wanted to channel: The classic glamour of iconic women from various decades, executed with modern finishes. “What I love about each one of these looks is that they’re fast,” says the artist. “I wanted people to feel the approachability.”

It’s Westman’s unique POV and her own line of clever, multi-tasking products—Westman Atelier—that converted mainstay looks, like bright red lips and smoky eyes, into inspiration fit for 2020. For these reasons and more, Rose Inc. is delighted to feature Westman as this month’s Artist in Residency.

Her Residency Inspiration:

Crimson. Wine. Ruby. Every shade of red coveys something slightly different—especially when punctuating the mouth. Westman called upon the eternally-classic, slightly-retro shade of tomato to launch her residency. In a dreamy matte finish, it carries the ultimate allure of a bygone era.

“I always think of Marilyn Monroe or Grace Kelly when I picture a tomato red lip,” Westman says. But channelling the golden age of Hollywood in 2020 requires more than old photographs. “The look has to be groomed, polished, and all about the lip,” she says. To keep things modern, Westman grounded the vibrant shade with soft brows, dewy skin, and, while it might seem counterintuitive, lashes free from mascara. The result is a nod to the past, made for today.

‘‘

I always think of Marilyn Monroe or Grace Kelly when I picture a tomato red lip

’’

Behind This Look:

Using only whisper-thin layers of makeup was important for maintaining the chic, fresh look seen here, so Westman started with a tried-and-true pro trick: Two shades of foundation instead of concealer, foundation, and contour.

She started by patting Westman Atelier’s Vital Skin Foundation Stick in XI only where Tsheca needed coverage—a technique the artist calls “patching”—then added seamless contour by using a second, darker shade of the same foundation stick (XII). “I always use two shades of foundation,” Westman says, noting that it’s easiest to apply both before gently buffing them together with a single foundation brush. Skip powder to keep the radiance going, she says.

The hallmark of this look lies in the contrast between Tsheca’s subtly-glowing skin and her vibrant, matte lips. For the former, Westman patted the brand’s Lit Up Highlight Stick along the high points of Tsheca’s face, then dusted the brand’s Super Loaded Tinted Highlight in Peau De Soleil over the model’s cheekbones with the brand’s Blender Brush to “hug her cheeks and give her definition,” Westman says. “I even used a bit on her eyelids because it's a really rich, golden color.” She skipped mascara but groomed Tsheca’s brows by brushing them up and out before filling in any holes with Tom Ford’s Brow Sculptor Pencil.

Westman Atelier’s Baby Cheeks Blush Stick in Poppet—applied on the apples of the cheeks—provided just enough color to balance the lips without overshadowing them. “I wanted her skin to feel really healthy, not like she was wearing a lot of makeup,” Westman says.

Prepping one's lips for matte lipstick is crucial, so Westman suggests buffing away dry skin with a wet, warm washcloth before applying a thick layer of lip balm. Give it a few minutes to penetrate before wiping clean and reaching for lip color. Tsheca’s vibrant, enviable lip look comes courtesy of Westman Atelier’s Lip Suede in Tomato Red (the third shade from the top of the palette) applied with the brand’s Lip Brush. Taking her time, Westman added delicate layers by following the outline of Tsheca’s natural lip line.

Tsheca White photographed in New York by Heather Hazzan. Written by Lexy Lebsack.

Your Bag 0

Your cart is empty Shop all
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples


Select 2 free samples
Add Free

Sample: Blush Divine Radiant Lip & Cheek Shade Card

Add Free

Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

Add Free

Sample: Radiant Reveal Brightening Serum Sachet

Recommended


513 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

$30
301 reviews

Foxglove

Warm terracotta

$30

Blush Divine Radiant Lip & Cheek Color

A hydrating cream that brightens and blurs with a radiant...

$30
178 reviews

140

Very Deep Skin Tone/Red Undertone

$49

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

$49
405 reviews

Demure

Cool blush

$28

Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

$28
25 reviews

$26

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

$26
201 reviews

$54

Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

$54
230 reviews

$72

Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

$72

Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...

$26
$0.00