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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
Deep with Cool Red Undertone
25W
Deep with Warm Golden Undertone
24W
Medium-Deep with Warm Olive Undertone
23C
Medium-Deep with Cool Pink Undertone
22N
Medium-Deep with Neutral Undertone
21W
Medium-Deep with Neutral Undertone
20N
Medium-Deep with Neutral Golden Undertone
19N
Medium-Deep with Neutral Undertone
18W
Medium-Deep with Warm Golden Undertone
17C
Medium with Cool Pink Undertone
16W
Medium with Warm Olive Undertone
15N
Medium with Neutral Golden Undertone
14W
Medium with Warm Peach Undertone
13N
Medium with Neutral Undertone
12C
Medium with Cool Neutral Undertone
11W
Medium with Warm Golden Undertone
10N
Light-Medium with Neutral Olive Undertone
9W
Light-Medium with Warm Peach Undertone
8N
Light with Neutral Undertone
7C
Light with Cool Pink Undertone
6W
Light with Warm Golden Undertone
5N
Light with Neutral Undertone
4W
Light with Warm Golden Undertone
3N
Fair with Neutral Undertone
2N
Fair with Neutral Olive Undertone
1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
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Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
Very Deep Skin Tone, Cool Red Undertone
LX 180
Deep Skin Tone, Warm Neutral Undertone
LX 170
Deep Skin Tone, Golden Undertone
LX 160
Deep Skin Tone, Red Undertone
LX 150
Deep Skin Tone, Neutral Undertone
LX 140
Medium/Deep Skin Tone, Neutral Undertone
LX 130
Medium/Deep Skin Tone, Warm Golden Undertone
LX 120
Medium/Deep Skin Tone, Pink Undertone
LX 110
Medium/Deep Skin Tone, Golden Undertone
LX 100
Medium/Deep Skin Tone, Peach Undertone
LX 090
Medium Skin Tone, Olive Undertone
LX 080
Medium Skin Tone, Pink Undertone
LX 070
Medium Skin Tone, Golden Undertone
LX 060
Medium Skin Tone, Peach Undertone
LX 050
Light/Medium Skin Tone, Neutral Undertone
LX 040
Light/Medium Skin Tone, Golden Neutral Undertone
LX 030
Light Skin Tone, Pink Undertone
LX 020
Light Skin Tone, Peach Undertone
LX 010
Fair Skin Tone, Neutral Undertone
LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
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Education
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Profile
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Tutorials
Expert beauty advice to inform and inspire.
-
RHW Shortlist
A glimpse inside Rosie Huntington-Whiteley's world.
-
A primer on essential beauty topics, from talc contamination to biodegradability.
-
Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
-
Expert beauty advice to inform and inspire.
-
A glimpse inside Rosie Huntington-Whiteley's world.
A Special Announcement from Rosie
Rhw-shortlist
By Rose inc.
August 26, 2021
You may have noticed some changes to our site recently. Rosie is here to share the details.
To our community,
Today marks the start of an exciting new chapter. As you know, beauty has played a role in my life for as long as I can remember. For almost 20 years, I’ve had the privilege of watching some of the industry’s most iconic beauty experts and learning from their work. But, like you, I had an endless list of questions.
If you’ve been following the Rose Inc editorial site over the last three years, then you know about my ongoing quest for information when it comes to the best ingredients, formulas and packaging available. And I’m thrilled to show the result: a beauty experience you can touch, swatch, wear and — most importantly — feel good about. Meet the new Rose Inc and the Modern Essentials collection, a selection of formulas that have become essential to my beauty routine.
We’re proud to deliver effective and effortless formulas, proprietary ingredients that are clinically proven, best-in-class sustainability practices, and an indulgent experience. This is a new start, but the journey has just begun.
We’ll continue exploring together, as a community, and discover ways to make the beauty industry a better, more sustainable place. Welcome to the new Rose Inc.
Warmly,
RHW
Today marks the start of an exciting new chapter. As you know, beauty has played a role in my life for as long as I can remember. For almost 20 years, I’ve had the privilege of watching some of the industry’s most iconic beauty experts and learning from their work. But, like you, I had an endless list of questions.
If you’ve been following the Rose Inc editorial site over the last three years, then you know about my ongoing quest for information when it comes to the best ingredients, formulas and packaging available. And I’m thrilled to show the result: a beauty experience you can touch, swatch, wear and — most importantly — feel good about. Meet the new Rose Inc and the Modern Essentials collection, a selection of formulas that have become essential to my beauty routine.
We’re proud to deliver effective and effortless formulas, proprietary ingredients that are clinically proven, best-in-class sustainability practices, and an indulgent experience. This is a new start, but the journey has just begun.
We’ll continue exploring together, as a community, and discover ways to make the beauty industry a better, more sustainable place. Welcome to the new Rose Inc.
Warmly,
RHW
Press play to see how RHW creates an instantly refined evening look using the brand new Modern Essentials Collection, then shop the products and follow along on Instagram for the latest on Rose Inc.
Photographed by Adrian Martin.
