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A Special Announcement from Rosie
You may have noticed some changes to our site recently. Rosie is here to share the details.
To our community,

Today marks the start of an exciting new chapter. As you know, beauty has played a role in my life for as long as I can remember. For almost 20 years, I’ve had the privilege of watching some of the industry’s most iconic beauty experts and learning from their work. But, like you, I had an endless list of questions.

If you’ve been following the Rose Inc editorial site over the last three years, then you know about my ongoing quest for information when it comes to the best ingredients, formulas and packaging available. And I’m thrilled to show the result: a beauty experience you can touch, swatch, wear and — most importantly — feel good about. Meet the new Rose Inc and the Modern Essentials collection, a selection of formulas that have become essential to my beauty routine.

We’re proud to deliver effective and effortless formulas, proprietary ingredients that are clinically proven, best-in-class sustainability practices, and an indulgent experience. This is a new start, but the journey has just begun.

We’ll continue exploring together, as a community, and discover ways to make the beauty industry a better, more sustainable place. Welcome to the new Rose Inc.

Press play to see how RHW creates an instantly refined evening look using the brand new Modern Essentials Collection, then shop the products and follow along on Instagram for the latest on Rose Inc.
Photographed by Adrian Martin.

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Soldier image of open lip treatment balm

Current price: $22

Lip Treatment Hydrating Lip Balm

Current price: $22
Image of the Cream Blush Refillable Cheek & Lip Color in Hydrangea in front of the open compact - Cream blush


Light cool pink

Current price: $32

Cream Blush Refillable Cheek & Lip Color

Current price: $32
Image of Travel Size Rose Inc Solar Power Luminous SPF 30 Serum open with dropper beside it

Current price: $18

Travel Size Solar Power Luminous SPF 30 Serum

Current price: $18
Image of an opened Satin Lip Color Rich Refillable Lipstick in shade Persuasive


Beige pink

Current price: $28

Satin Lip Color Rich Refillable Lipstick

Current price: $28
Travel Size Radiant Reveal Brightening Serum

Current price: $26

Travel Size Radiant Reveal Brightening Serum

Current price: $26
Rose Inc Signature Gift Set - Satin Lip Trio featuring three shades of the mini Satin Lipstick

Original price: $27 Current price: $15

The Satin Lip Trio

Original price: $27 Current price: $15
Brow shaping gel from Rose Inc

Brow Renew Enriched Clear Shaping Gel

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Rose Inc Foundation Brush

Current price: $32

Number 3 Foundation Brush

Current price: $32
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