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    A glimpse inside Rosie Huntington-Whiteley's world.
Our Editors Pick Sephora's Best Clean & Sustainable Beauty Buys

“Is it clean?” This is the beauty question on all of our minds as of late. You’re more likely to run across buzzwords like non-toxic, clean and green while perusing beauty products now than ever before, but what do any of these terms actually mean? It has as much to do with the lack of regulation around these popular words as it does the ever-evolving list of potentially dangerous ingredients. Further, new developments on the true impact of certain ingredients — both on our bodies and the planet — pose yet another hurdle to truly enjoying the products we buy without guilt. How does one navigate the confusing waters? Sephora has a fail-proof system.

Thanks to Sephora’s “Clean” and “Clean + Planet Positive” shopping categories, it’s easier than ever to decipher exactly which products align with their values. Qualifying items are identified with impossible-to-miss green emblems signifying they adhere to the Clean at Sephora criteria. Seeing these seals means the product is formulated without ingredients that are known, or suspected to, cause harm to human health or the environment. There are more than three dozen ingredients that are restricted or prohibited altogether — things like parabens, plastic microbeads and oxybenzone, for example, are banned.

A step above that is the retailer’s newer “Clean + Planet Positive” accolade, which identifies brands and products that not only pledge to stay away from the aforementioned no-no ingredients, but also have climate commitments, sustainable and cruelty-free sourcing, responsible packaging and prioritize other important initiatives. Among the stellar brands that have earned both of the emblems? Rose Inc. Every last product the brand offers was created with clean and sustainable ingredients in addition to being non-comedogenic - an absolute must for founder Rosie Huntington-Whiteley. Not to mention the pioneering micro-encapsulation technology utilized in the brand new complexion staple, Skin Enhance Luminous Tinted Serum.

Shop Our Editors’ Clean Sephora Picks

Whether you’re new to clean and sustainable beauty or just looking to refresh your routine with some new products, we’ve got you covered with even more picks readily available at Sephora. Keep scrolling for team Rose Inc’s eco-conscious favorites.

Each product featured on Rose Inc is independently selected by our editors. When you buy something through our retail links, we may earn an affiliate commission.

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