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Softlight Skin-Smoothing Liquid Foundation
A medium-buildable foundation with a smooth, soft-matte finish.
31N
Deep with Neutral Undertone
30W
Deep with Warm Red Undertone
29N
Deep with Neutral Red Undertone
28W
Deep with Warm Golden Undertone
27C
Deep with Cool Red Undertone
26N
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25W
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24W
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23C
Medium-Deep with Cool Pink Undertone
22N
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21W
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20N
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19N
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18W
Medium-Deep with Warm Golden Undertone
17C
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16W
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15N
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14W
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13N
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12C
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11W
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10N
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9W
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7C
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6W
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3N
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2N
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1C
Fair with Cool Pink Undertone
31N
Deep with Neutral Undertone
Current price: $54
Softlight Skin-Smoothing Liquid Foundation
Medium Coverage, brightening, balancing
Current price:
$54
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
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100
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090
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080
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070
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060
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050
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040
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030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
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Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
Softlight Luminous Hydrating Concealer
A does-it-all concealer that brightens, blurs and contours while nourishing...
LX 200
Very Deep Skin Tone, Neutral Undertone
LX 190
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LX 180
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LX 170
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LX 160
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LX 150
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LX 140
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LX 130
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LX 020
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LX 010
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LX 200
Very Deep Skin Tone, Neutral Undertone
Current price: $30
Softlight Luminous Hydrating Concealer
Medium coverage, brightening, blurring
Current price:
$30
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Education
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Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
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A glimpse inside Rosie Huntington-Whiteley's world.
What Does Non-Comedogenic Beauty Mean? Experts Explain
Education
By Akili king
January 21, 2022
Do you say clogged pores or congestion? Acne or breakouts? There are endless beauty terms to describe the lifecycle of a pimple — and even more words that describe how to treat or prevent it. For Rose Inc founder Rosie Huntington-Whitely, discovering the right term to look for was a lightbulb moment. “[It’s] something that’s been a big revelation for me,” she shared back when Rose Inc was just a beauty content site. Her savior? Non-comedogenic. Today, every product Rose Inc launches is non-comedogenic. More on the topic, below.
WHAT DOES “NON-COMEDOGENIC” MEAN?
In short, products labeled non-comedogenic do not include pore-clogging ingredients. If a product is verified to be non-comedogenic, it is safe to use on all skin types, including acne-prone skin, says board certified dermatologist Paula Bourelly, MD of Olney Dermatology. “Many facial moisturizers or makeup products will be labeled… to help us identify which products will be appropriate for acne-prone skin.”
CAN PRODUCTS BE VERIFIED AS “NON-COMEDOGENIC”?
Each brand and company works differently, but former cosmetic chemist Mimi Lu — Rose Inc’s vice president of new product development — implements a multipronged approach for every Rose Inc product. It starts with a rigorous ingredient screening. “There is a list of ingredients considered comedogenic that we use as a general guideline,” she says. “But this list is still a generalization and doesn’t necessarily take into account factors like the level at which we use the ingredients, so all of our products also undergo non-comedogenic testing for our actual formula, done at a third-party testing facility.”
That includes four to eight week testing with 30 participants to ensure the final formulations don't clog pores. Curious about your products? Rosie’s favorite ingredient checker can be found at acneclinicnyc.com.
WHO ARE “NON-COMEDOGENIC” PRODUCTS GOOD FOR?
Anyone who suffers from or wants to prevent acne breakouts, blackheads, whiteheads, milia or any other skin issues that start with clogged pores may find non-comedogenic products helpful.
IS “NON-COMEDOGENIC” THE SAME AS “OIL-FREE”?
No. Non-comedogenic products do not include pore-clogging ingredients, it has nothing to do with its oil content. On the flip side, oil-free products might not be free from ingredients known to clog pores. A non-comedogenic formulation is designed to prevent comedones, which can cause acne.
As esthetician Biba de Sousa explained to us, there are certain ingredients known to be comedogenic: like coconut oil, cocoa butter, sodium lauryl sulfate (which is found in some shampoos) and algae extract. De Sousa adds that many nut oils, like sweet almond and argan, are also comedogenic, so there is some crossover between “non-comedogenic” and “oil-free” but they are very different.
WHAT EXACTLY IS A COMEDONE?
According to Alita Terry, aesthetician and founder of Organic Skincare NYC spa, a comedone is a fancy word for a clogged pore. Dr. Bourelly adds that it’s step one in a breakout: “It is the precursor lesion to acne vulgaris, the common form of acne,” she says. “In this case, the lining of the pore develops very sticky skin cells, and the attached sebaceous gland continues to produce oil. Those sticky skin cells can develop a plug that leads to a comedone (a white head) or an open comedone (a black head).”
Skin Enhance Luminous Tinted Serum
A hydrating skin tint that delivers powerful skincare and sheer,...
140
Very Deep Skin Tone/Red Undertone
130
Deep Skin Tone/Neutral Undertone
120
Deep Skin Tone/Red Undertone
110
Deep Skin Tone/Golden Undertone
100
Medium Deep Skin Tone/Golden Undertone
090
Medium Deep Skin Tone/Olive Undertone
080
Medium Tan Skin Tone/ Peach Undertone
070
Medium Skin Tone/Peach Undertone
060
Medium Skin Tone/ Neutral Undertone
050
Medium Skin Tone/ Pink Undertone
040
Light to Medium Skin Tone/ Neutral Undertone
030
Light Skin Tone/ Warm Golden Undertone
020
Light Skin Tone/Warm Peach Undertone
010
Fair Skin Tone/ Cool Pink Undertone
140
Very Deep Skin Tone/Red Undertone
Current price: $49
Skin Enhance Luminous Tinted Serum
Sheer Coverage, illuminating, hydrating
Current price:
$49
Hydration Replenish Microencapsulated Moisturizer
A next-generation moisturizer that delivers a burst of intense hydration.
Current price: $70
Hydration Replenish Microencapsulated Moisturizer
Brightening, firming and balancing
Current price:
$70
Skin Resolution Clarifying Toner
An alcohol-free daily toner that purifies, exfoliates and brightens to...
Current price: $32
Skin Resolution Clarifying Toner
Purifying, brightening and exfoliating
Current price:
$32
Skin Clarity Gentle Exfoliating Cleanser
A daily hydrating formula that unclogs pores without the tight,...
Original price:
$36Current price: $18
Skin Clarity Gentle Exfoliating Cleanser
Clarifying, hydrating and polishing
Original price:
$36Current price:
$18
Number 3 Foundation Brush
An angled brush designed for control and seamless blending along...
Current price: $32
Number 3 Foundation Brush
Blending, diffusing and vegan
Current price:
$32
Cream Blush Refillable Cheek &
A hydrating cream that brightens and blurs with a radiant...
Hydrangea
Light cool pink
Wisteria
Coral pink
Anemone
Coral
Heliotrope
Apricot
Delphine
Muted peach
Daylily
Rich taupe
Foxglove
Warm terracotta
Ophelia
True pink
Camellia
Mauve
Hibiscus
Bright plum
Azalea
Berry
Dahlia
Deep berry
Hydrangea
Light cool pink
Current price: $32
Cream Blush Refillable Cheek & Lip Color
Brightening, blurring and longwearing
Current price:
$32
