Gift with $50 orders ($20 value) Shop now Two free samples with every orderShop now Free standard shipping on all US ordersShop all Free international shipping on orders over $50Shop all
The Consult: Jenna Lyons’ Secret To Faking Full Lashes
EDUCATION

The Consult: Jenna Lyons’ Secret To Faking Full Lashes

Welcome to The Consult, your virtual appointment with the world’s most in-demand beauty experts.

One could argue that Jenna Lyons did more for wool sweaters and pencil skirts during her 27 year tenure at J.Crew than any designer, model, or creative director in American fashion history. So when the global chain’s former president and creative director exited the company back in 2017, the fashion world waited with bated breath to see what she’d do next. What they didn’t expect was a collection of false eyelashes.

“Being someone who spent a lot of time in the fashion world, I came to understand how intertwined it is to beauty,” Lyons says about the inspiration for Loveseen. “There is no ‘look’ without hair and makeup.”

While her foray into beauty was initially unexpected, close examination of the J.Crew cultural phenomenon allows the true scope of Lyons’ creative vision to come into focus. To wit: How would the brand’s tailored suiting and striped tees have resonated without the orange-red lipstick and bedhead synonymous with its catalogues? One might be so bold as to say that makeup artist Troi Ollivierre—Lyons’ longtime collaborator and friend—was the key to making the preppy aesthetic feel youthful.

With J.Crew’s gangbuster success under their belts, Lyons and Ollivierre are back together again—but this time, it’s personal. “I don't have any eyelashes myself due to a genetic disorder,” Lyons says, adding that when dramatic strip lashes and time-consuming eyelash extensions began trending, she started experimenting a bit more. “The styles themselves were quite dramatic and the bands were very thick,” she says about the products she tried. “I realized that maybe there was something in-between—and that got me excited.”

To fill the space, Lyons and Ollivierre launched Loveseen with 15 different lash styles, which Lyons affectionately refers to as natural, toned down, and appropriate for every day. The Iris in Light Brown, for example, is as wispy as natural lashes, while the Levi is designed to lightly amplify short lashes. Where most brands sell drama, Loveseen is subtle. “What we've tried to do is create something that works for every day,” Lyons adds.

Like J.Crew’s approachable take on everyday beauty, Loveseen need not be paired with a full face of makeup or evening dress, although they work for that, too. “Fake lashes open your eyes and give you a brighter, more lifted look,” Lyons says. “Who doesn't need a little help every once in a while?”

To celebrate Lyons’ new venture into beauty, Rose Inc. tapped the insider for her favorite pair and the tips and tricks she’s learned to masterfully apply them.

Step 1: Select

“The first step is know your lash,” Lyons says, adding that her current go-to style is Cate, a delicate set with a barely-there band that comes in brown and black. “Most lashes need to be cut, but ours don't. My biggest struggle was always trying to find out how and where to cut them...it saves a ton of emotional gymnastics.”

Step 2: Curl

If you have lashes, now’s the time to curl them, Lyons says. This creates a more streamlined look that allows your lashes to seamlessly blend with the falsies.

‘‘

You Don't Have to Get it right on the first try!

’’

Step 3: Glue

Using your favorite glue—Lyons recommends Duo Clear Brush-On Adhesive—apply a thin line at the base of your falsies. “Let the glue get tacky; 30 seconds should do the trick,” she says. “It is way more challenging to put the lash on when the glue is slippery. When it's tacky, the first time you stick them on, they stay.”

Step 4: Apply

While it might seem logical to start at one end of the eye, Lyons suggests otherwise. “Going in at the center is what I found to be the most foolproof approach,” she says. One can carefully execute this step using a pair of tweezers until Loveseen’s forthcoming application tool is released. “This is another reason why we developed the tool, which allows you to come in directly at the center and still be able to see your eye,” she says.

Step 5: Persist

“Do not get discouraged,” Lyons says. “You don't have to get it right on the first try! I sometimes have to realign one or both eyes.” She says that you know you have it right when you don’t know it’s there: “If you're constantly feeling it, it's not right.”

Your Bag 0

Your cart is empty Shop all
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples


Select 2 free samples
Add Free

Sample: Skin Enhance Luminous Tinted Serum

Tinted Serum 130 Deluxe

Deep Skin Tone/Neutral Undertone

Add Free

Sample: Eye Revival Brightening Eye Cream Sachet

Add Free

Sample: Radiant Reveal Brightening Serum Sachet

Add Free

Sample: Softlight Luminous Hydrating Concealer

Recommended


321 reviews

Hydrangea

Light cool pink

$30

Cream Blush Refillable Cheek & Lip Color

A hydrating cream that brightens and blurs with a radiant...

$30
536 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

$30
220 reviews

140

Very Deep Skin Tone/Red Undertone

$49

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

$49
412 reviews

Besotted

Beige pink

$28

Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

$28
27 reviews

$26

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

$26
205 reviews

$54

Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

$54
234 reviews

$72

Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

$72

$26

Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...

$26
$0.00