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Ask Mimi: 4 Facts About Rose Inc’s New Body Care Launch

Rose Inc is transitioning into new territory. Not only do we have non-comedogenic makeup and skincare, but we’re now introducing essentials to add to your body care rotation: Resurfacing & Balancing Body Polish, Replenishing & Balancing Body LotionIlluminating & Balancing Body Oil, and an Uplifting & Balancing Signature CandleRose Inc’s VP of New Product Development, Mimi Lu, has worked on many product launches, but this trio has her particularly excited. “We’ve seen how the body category has taken off the last two years as people have been looking for ways to de-stress and calm down, and think about skincare from head to toe,” she says. Not to mention, it’s one of Rosie’s favorite categories. 

" took Rosie and our team 42 iterations to get the perfect profile of a modern rose!"

RI: There’s CBD in so many products now, why did you select CBG instead?

ML: We’re continuing to leverage the science behind our brands and using Amyris’ proprietary CBG molecule, which uses biotechnology and sugarcane fermentation. So our clean CBG is hemp free and THC free, and the entire process of creating this ingredient is  environmentally and socially responsible, starting with its Bonsucro-certified sugarcane feedstock in the fermentation process. When that is combined with the terpenes found in fragrance components (what would come from our signature scent), we’ve seen that there is an amplified synergistic effect that happens to uplift the mood and provide a calming effect for stressed, irritated skin. It results in true feelings of wellbeing overall. And when you combine that with our squalane and other active ingredients, you have body products that not only help calm the skin, but also moisturize and boost luminosity.

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