Curious about clean beauty? Us too. It’s become one of the industry’s most-used terms, but coming up with a standard definition is next to impossible—in part because there’s no universal (or regulatory) agreement on what being “clean” actually entails. And the more our team discussed clean beauty, the more we wanted to know about it.
That curiosity inspired our new feature series, Uncovered. It’s a year-long exploration of the big issues in beauty, from ingredient safety to microplastics. We’ll be approaching beauty with an explorer’s spirit of inquiry and open-mindedness—all with a goal of collectively becoming savvier, better-informed beauty consumers. With that in mind, we’re beginning Uncovered with a look at clean beauty: what it means, what it doesn’t mean, and where it’s going from here.