Stephanie Shepherd—better known to her friends and followers as Steph Shep—is a true girl’s girl. From her early days dancing for the Cleveland Cavaliers dancer to her time as the executive assistant to Kim Kardashian West, she’s thrived in the company of other women. Now, the entrepreneur and social media phenom is outfitting women everywhere with her latest project: designing a pair of lace-up jeans for J Brand #LittleBlackJean, the sales of which benefit the ACLU. The first round of the collaboration sold out—twice!—and a new, waxed denim version lands in November.
Here, she and Rosie Huntington-Whiteley take their Instagram friendship to the next level (well, to the phone, at least!) during a frank talk about what it takes to be a true beauty minimalist.