Extra 15% off all sets Shop now Two free samples with every orderShop now Free standard shipping on all US ordersShop all Free international shipping on orders over $50Shop all

Categories

  • Education
    A primer on essential beauty topics, from talc contamination to biodegradability.
  • Profile
    Everybody has a story about beauty. Some of the world’s most intriguing people share theirs.
  • Tutorials
    Expert beauty advice to inform and inspire.
  • RHW Shortlist
    A glimpse inside Rosie Huntington-Whiteley's world.
Rose Inc. 2.0

Rose Inc. 2.0

Notice something different? After months of obsessing over every design detail, we've updated the look and feel of Rose Inc. Our site and social platforms have been reborn with a fresh and modern spin, all with an eye on making our features more beautiful and easier to discover.

As we reveal our new design, we've also streamlined our content offerings to focus on the features our audience loves most: our Go-See profiles, photo-driven editorials, video, and curated shopping collections.  

Rose Inc. is growing—and quickly, with more surprises to come this fall. Absolutely none of it would be happening without you. Thank you for your comments, your emails, and your support. I'm ever so grateful for all of it, and can't wait for you to see what's next. —RHW

Related Stories

Your Bag 0

Your cart is empty Shop all
Rose Inc GiftBox

Add a Signature Gift Box for $4

Choose Samples


Select 2 free samples
Add Free

Sample: Blush Divine Radiant Lip & Cheek Shade Card

Add Free

Sample: Softlight Luminous Hydrating Concealer

Experience a does-it-all, creaseless concealer that brightens, blurs and...

Add Free

Sample: Radiant Reveal Brightening Serum Sachet

Recommended


513 reviews

LX 200

Very Deep Skin Tone, Neutral Undertone

$30

Softlight Luminous Hydrating Concealer

A does-it-all concealer that brightens, blurs and contours while nourishing...

$30
301 reviews

Foxglove

Warm terracotta

$30

Blush Divine Radiant Lip & Cheek Color

A hydrating cream that brightens and blurs with a radiant...

$30
178 reviews

140

Very Deep Skin Tone/Red Undertone

$49

Skin Enhance Luminous Tinted Serum

A hydrating skin tint that delivers powerful skincare and sheer,...

$49
405 reviews

Demure

Cool blush

$28

Satin Lip Color Rich Refillable Lipstick

Creamy lipstick that plumps the lips while drenching delicate skin...

$28
25 reviews

$26

Number 1 Concealer Brush

A customized concealer brush with a unique curve engineered for...

$26
201 reviews

$54

Eye Revival Brightening Eye Cream

A pearlescent cream that diminishes the appearance of dark circles...

$54
230 reviews

$72

Radiant Reveal Brightening Serum

A powerful hydrating serum that instantly brightens the complexion with...

$72

Number 6 Highlighter Brush

A petite dual-fiber brush that delivers seamless cream highlighter...

$26
$0.00