There’s a certain duality between French luxury and environmentally-focused beauty products—unless you live in Nicolas Gerlier’s world. The Parisian spent a decade working across top beauty conglomerates in various stages of creation, business, and marketing, which led to a life-changing realization. “I came to learn about the industry’s devastating impact on the environment,” he says. “I realized that I needed a change and had the desire to promote and build a beauty brand that resonated with my values.” So he launched La Bouche Rouge in 2017 with the ambition to marry luxury and sustainability.
Today La Bouche Rouge boasts impressive stats: Sophisticated, 100% microplastic-free formulas housed in refillable cases that use almost no plastic. It’s one of the reasons why Rose Inc. partnered with the brand to release two limited-edition lipsticks: a pinky nude and sophisticated red tucked into camel or pink leather cases available today. To celebrate, we tapped Gerlier to learn more about this mission, his hopes for the future of beauty, and the products that line his sinkside.