Jen Atkin’s secret trick for cool-girl hair

Jen Atkin’s secret trick for cool-girl hair

You probably know Jen Atkin, but just in case, here’s a refresher: She’s been called the most influential hairstylist in the world, her hair care brand Ouai is best-selling (and best-smelling), and she’s the founder of Mane Addicts. Despite working 24/7 and having legions of devoted fans, she’s as kind and down-to-earth as they come. No wonder all the cool girls—from Kim to Chrissy to Bella and beyond—adore her.

Here, in the first of two videos with RHW and Jen, the superstar stylist demonstrates how to create her signature, effortless-looking waves. Watch, learn, get better hair—and don’t be surprised if you, too, find yourself stanning for Jen.


Ouai Dry Texture Foam, Ouai Matte Pomade, Ouai Rose Hair and Body Oil, Balmain Session Spray.


Video filmed by Yayo Ahumada and edited by Chin-Chin Hao