Regularly supporting small businesses is vital to increase representation and maintain a healthy economy, but in the wake of the global pandemic, it’s never felt more important. For Rosie Huntington-Whiteley, shopping for new beauty products from small and indie brands has taken center stage in her self-care routine—but that’s just the start. “A lot of these brands have a conscious element to them which I’ve found myself really drawn to,” she says, noting that her favorite new finds boast eco-friendly packaging, clean ingredients, and more. For today’s In My Bathroom, Rosie is rounding up her latest small brand favorites.